Intuit Inc

SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT
analysis is a widely used technique through which managers create a quick
overview of a companys strategic situation. The technique is based on the
assumption that an effective strategy derives from a sound fit between a firms
internal resources (strengths and weaknesses) and its external situation
(opportunities and threats). A good fit maximizes a firms strengths and
opportunities and minimizes its weaknesses and threats. Accurately applied, this
simple assumption has powerful implications for the design of a successful
strategy.
Intuit Inc
Intuit is a provider of business and financial management solutions for
small and mid-sized businesses; financial institutions, including banks and credit
unions; consumers and accounting professionals. The company primarily
operates in the US. It is headquartered in Mountain View, California and employs
about 8,200 people.
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Intuit Inc
Strengths, Weaknesses, Opportunities and Threats (SWOT)
TYPE OF FACTOR Location of Factor
Favorable Unfavorable
Internal Strengths
Strong financial
performance
Increased investments
in research and
development
Growing QuickBooks
enterprise solutions
customer base
Weaknesses
Inability to expand
to other
geographical
markets
External Opportunities
Strategic acquisitions
New US tax credit
policy
Focus on small
businesses
Threats
Intense competition
Dependence on
fewer
manufacturing and
distribution
channels
Failure to maintain
reliable and
responsive service
levels for electronic
tax offerings

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