University of Illinois at Chicago

Identity Findings Document

University of Illinois at Chicago Identity ndings document

University of Illinois at Chicago College of Architecture, Design, and the Arts School of Design DES 440: Design Thinking and Leadership

December 3, 2013

University of Illinois at Chicago

Identity Findings Document

Introduction

UIC is Chicagos university.

Michael Redding, Executive Associate Chancellor for External and Governmental Relations

It is said that one must embark upon a journey in order to locate the beginning of a project. We have done just that. Over the course of several months, from mid-August to late November 2013, we endeavored to probe, reveal, survey, discover, question, distill and make sense of the many qualities, sterling and otherwise, that make the University of Illinois at Chicago exceptional. This document represents the culmination of our ndings to date. It is at once a singular story and many stories: a story of stories: uniquely UIC.

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Acknowledgments
On behalf of the students of the senior practicum Design Thinking and Leadership, we want to thank Dr. Michael Redding, Executive Associate Chancellor for External and Governmental Relations, for entrusting us with the task of investigating the current UIC identity with an eye to a possible change: be it an enlargement of the current system; a more formal modication of the current mark; or an entirely new mark and identity system. We also want to thank all those who participated in the student interviews for their thoughtful engagement and enthusiasm. Finally, we want to extend a special thanks to Marcia Lausen, Professor and Director of the School of Design, for creating this exceptional opportunity.
Meghan Ferrill and Cheryl Towler Weese, faculty DES 440: Design Thinking and Leadership

Design Thinking and Leadership students

Ellen Abnee Jeffery R. Barnes Jenna Blazevich Caroline C. Dodd Ceida Elizarraraz Emily A. Eggen Donya Hammad Alexander J. Hayashi Lauren E. Hecht Diana Huynh Kristina M. Jecius Julia Jouravel Julia L. Kaufman Asja L. Lausevic Devin M. Law Malgorzata Pis Morgan R. Stanley Michelle C. Stypa Candy Velazquez

Findings and recommendations

The ndings and recommendations cited in this document are drawn from research undertaken during the fall 2013 semester, and from a series of interviews with various campus constituencies, including a specially appointed Internal Marketing and Strategic Communications committee (IMSC); College Deans, the Chancellor, Vice Chancellors, Provost, and Vice Provosts; campus communicators; alumni; and Faculty Senate and Student Government members.* Together these ndings and recommendations represent the thinking that precedes the doing: revisiting the UIC mark and identity system.

School of Design faculty

Meghan Ferrill, Instructor Cheryl Towler Weese, Associate Professor Hillary Geller, Adjunct Associate Professor J. Brad Sturm, Adjunct Assistant Professor

*Please refer to the appendix for a complete list of names.

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Identity Findings Document

Dichotomies: What makes Chicago Chicago

grit / glitter diversity / discrimination social consciousness / elitism democracy / cronyism pleasure / pain privilege / paucity gentrication / poverty safety / crime social fabric / frayed lives opportunity / inequality big business / labor organizations land / lake density / vacancy culture / class Chicagoland / gangland north / south east / west tolerance / bigotry open-minded / recalcitrant cosmopolitan / midwestern achievement / struggle excellence / depravity sophistication / provincialism

courage / ambivalence philanthropist / scoundrel polished / raw colorful / monochromatic aroma / stench horticulture / construction loop / neighborhoods urbane / crass honest / corrupt city / ghetto storied / imam truth / ction sincere / deceitful beauty / the beast exceptional / the status quo mannered / audacious boastful / self-critical

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Identity Findings Document

Goals and analogies

Targeted exibility
Within the UIC umbrella, colleges are beginning to evolve alternatives to the universitys approved identity, perhaps indicating that the current system is neither exible enough nor emphasizes key information or qualities. The College of Business has developed a bold, concise UIC Business identity, a design variant that places equal emphasis on the college and university. The College of Architecture, Design, and the Arts has created a new system that emphasizes the colleges location with its at Chicago tagline. Its use of an alternative typeface positions the college as contemporary and experimental. The College of Medicine emphasizes its connection to University of Illinois by highlighting the universitys name within its system. The hospital and health sciences system goes one step further, adopting a friendlier, contemporary sans serif typeface and a mark that suggests both health and Illinois.

Professionalism
The level of professional competence has not always been A+, as it must be if everyones goal is to be accomplished.
James McManus, Liberal Arts and Sciences, 1984, 1977

Fidelity
We have a brand?
Danielle Leibowitz, Undergraduate Student Trustee

UIC is UIC! Like UCLA, the brand is starting to gain a foothold. Recommendation: Regardless of the nal identity chosen, the system needs to communicate quality, sophistication, cohesion, and depth.
Heather Hoffman, Director of Marketing and Communication, College of Business

I think the current identity is a bit too stale, formal, and harsh. It doesnt really reect where we are as a campus or community. A logotype and associated brand that emphasized exibility in the face of change, global concerns, and diversity would be my ideal.
Adrienne Massanari, Assistant Professor, Department of Communications

Many alumni we interviewed seem connected to the current university identity. They nd it modern and clear, and dont seem to feel comfortable with the idea of change. Some of the senior faculty and administrators interviewed expressed the desire for an identity thats long-lasting and connected to the universitys history, with a sense of dignity and ceremony. Students and newer faculty and administrators generally felt the need for an identity thats more identiable and progressive.

We recommend incorporating the following key ideas into the thinking around a revised identity system: a need for brevity, an emphasis on Chicago, and a strong link to the University of Illinois system. Most importantly, we recommend developing a versatile system that can be brief or extended, energetic or rened.

We recommend investigating a range of options within a revised identity system: a varient that injects new life into the existing identity; an option that incorporates tradition and broadcasts the institutions academic excellence, perhaps by leveraging the university seal; and a version that incorporates a distinct, contemporary but durable typographic vocabulary.

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Excellence
There is no denying that UIC provides access to excellence. This is its title story, in a manner of speaking. But the story of UIC is a story of stories. Stories about people who come to UIC with a dream and a dollar and graduate with honors; who can teach anywhere in the world but dont want to teach anywhere but at UIC; people whose parents came to the United States so they could take advantage of everything an American university like UIC has to offer. The source of excellence at UIC is the people who thrive here, past, present, and future.

Findings
The fundamental strength of the university is much stronger than its reputation.
Michael Redding, Executive Associate Chancellor for External and Governmental Relations

Recommendations
A strong, enduring and memorable visual identity is a manifestation of a solid strategic story visual and verbal. A story at once poetic and pragmatic. A living story. Nuanced, exible, captivating, true. A story that can be told and retold and told differently over time, retaining its essence, its identity, throughout. More than what we do, which can vary with the passing of time, it is how we think and perceive and talk about ourselves that stirs people to action. It is our voice visual and verbal that distinguishes us from competitors. UICs identity is a story of stories of excellence throughout the identity system, this excellence should be broadcast.

We are a global institution. We need a mark that acknowledges change and conveys forward motion and thinking.
Bill Burton, Interim Associate Chancellor, Ofce of Public and Government Affairs

In my mind, the brand is still not as strong as it can be. I believe it is perhaps still perceived as a city, commuter school (though certainly that is no longer completely the case), but I think it needs more cachet around the quality of education and the opportunities students nd after attending.
Mary Dillon, College of Business, 1983

I would like to see photos of generations of grads, emphasizing the family.

Brian Kay, Professor and Department Head, Department of Biological Sciences

The problem is not doing great things on campus, the problem is getting people to know about it. We have a stunning commitment to excellence and we need a stronger presence.
Byron Sigho, President, Graduate Student Council

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Enterprise
The university is engaged in constant constructive confrontation with contemporary issues affecting every academic discipline and impacting the lives of people everywhere. It is this kind of rigorous engagement and spirited enterprise that distinguishes UIC: ambitious, progressive, bold; working hard to offer solutions in all matters of public concern from lifesaving HIV treatments to energysaving technology for homes. Truly new ideas are unprecedented. Enterprise necessitates risk.

Findings
Constant constructive confrontation.
Bruce Graham, Dean, College of Dentistry

Recommendations
An enterprising university cannot appear as if it is from the past. This does not mean that we should play to contemporary trends but rather that we develop an identity system visual and verbal that is exible enough to remain in sync with an ever-changing world. This means that the mark be embedded in a framework that establishes a strong, recognizable brand presence without needing to appear in the same way in every context. There are varying degrees and levels to this kind of robust approach and all should be considered.

Achievement is the cornerstone of UICs identity.

Rina Dukor, College of Liberal Arts and Sciences, 1986, 1987, 1993

Nothing could be worse than the fear that one had given up too soon, and left one unexpended effort that might have saved the world.
Jane Addams

Ive been at UIC for thirty years. What started as a cross between a vocational school and a community college has evolved into a level one research university. We still dont have the recognition we deserve. UIC needs to attract more attention. We need to be known for who and what we really are.
John M. Cullars, Associate Professor and Bibliographer for the Humanities, University Library

Its rare to be able to say that one has been both to Egypt and Mars within ve minutes, but for participants in UICs Electronic Visualization Laboratory, this is a reality. Well, a virtual one, but an immersive experience nonetheless. On October 14 participants entered UICs CAVE2, a panoramic system that allows its user to explore anything as small as nanomolecular structures all the way out to the International Space Station.
Excerpt from Chicago Ideas Week: Lab attendees visit Mars and Egypt with UICs EVL, by Fran Hoepfner, Chicago Tribune, October 21, 2013

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Transformation
The university is a place for the transformation of the individual as well as of the institution as whole. Nothing exists in a vacuum. All things ultimately inuence all other things: the smallest of change on a micro level ultimately inuences change on a macro level. The university is a living, breathing entity. It is an agent of transformation on both the micro and macro level. Lives are transformed by its actions. And those transformed lives transform lives, ad innitum.

Findings
Federal investment in basic research pays dividends everyday through the creation of new ways of doing things, new products, new companies and new jobs,
Paula Allen-Meares, UIC Chancellor

Recommendations
The university needs a mark that implies transformation, and that is inherently exible in order to communicate the universitys transformative quality and, more importantly, its role. We have had a series of identity crises over the years as a result of the endemically transformative nature of the University of Illinois at Chicago. We are not an institution that looks to history for its identity. We create history. We cannot have an identity that in any way feels unchangeable or dated. This concept of transformation, like that of enterprise and indeed all of the concepts presented in this document necessitate an identity system that remains contemporary (read: relevant) as the institution continues to evolve. This means creating an identity that is either timeless and/or adaptable, while still retaining its innate recognizability and fully established cultural draw.

The brand exists in the other persons head. What are the things people think of? I want them to think transformation: The university is better for the city and the city is better for the university.
Albert Schorsch, Associate Dean, College of Urban Planning and Public Affairs

We are providing the future professionals who will enable cities to function in the future.
Peter C. Nelson, Dean, College of Engineering

Researchers at University of Illinois at Chicago will get a $950,000 grant for a three-year study to help city governments respond to recessions. The study will look at how city governments can adjust to the global economy and plan for sustainable growth.
UIC to study government reaction to recession, Associated Press, WBEZ, May 22, 2012

Were dynamic and have changed a great deal over the years. The mark should reect that and convey a sense of motion.
Michael B. Mikhail, College of Business Administration

When I saw the mark the impression I had was that UIC isnt a design-focused place. Cool is important.
Steve Everett, Dean, College of Architecture, Design, and the Arts

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Fosterage
The university feeds the mind and fosters the heart: education and service go hand-in-hand. It isnt surprising, therefore, that of all its peer institutions only UIC makes emphatic use of the word foster in its mission: To foster scholarship and practices that reect and respond to the increasing diversity of the US in a rapidly globalizing world. Many UIC students are the rst in their family to attend college; and they, in turn, foster the desire to learn in others, so that they might follow in their footsteps.

Findings
My aspiration is to create greater synergies among our colleges and schools. Our engineers will continue to collaborate even more deeply with our architects and biologists. Our artists will work with our computer scientists, and our doctors, dentists, and pharmacists will work with our business faculty. Together they will form greater entities than the sum of each individual part.
Paula Allen-Maeres, Chancellor, excerpt from Chancellor Message to Campus, September 2013

Recommendations
An identity that is neither overly corporate nor institutional will reect the down-to-earth community values and mindset that distinguish UIC. The fact that the university embraces the notion of community and kinship, a family of marks that bear unmistakable resemblances but that also foster a sense of individuality vis--vis the different colleges and schools would reect this. A humanist typographic vocabulary is worth investigating, and could support this notion both internally and externally.

Theres a sense of kinship at UIC. Its not uncommon to know someone who went to UIC, or is currently at UIC, or knows someone who knows someone who is attending or has graduated from UIC.
Albert Schorsch, Associate Dean, College of Urban Planning and Public Affairs

If outreach is part of our identity, its happening but it isnt being captured.
Steve Everett, Dean, College of Architecture, Design, and the Arts

We need to actively build relationships [with the city], not just wait for them to come to us.
Byron Sigho, President, Graduate Student Council

Students cant pair the UIC logo with their student organizations. Not good! It restricts the brand and undermines the identity. Student organizations should be able to feel like they belong.
Engin Yapici, Vice President, Graduate Student Council

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Access
When one thinks about the notion of access in relationship to UIC, one tends to think geographically. The campus is easy to get to. Many students commute: by train, bus, car, bicycle, and on foot; hence the term, commuter school. But it is the other sense of access as something to be received, acquired, made use of that distinguishes UIC, what it stands for: Access to excellence. UIC makes a rst-rate university education accessible to aspiring curious minds from all walks of life.

Findings
A strong visual identity for UIC within the city of Chicago is something that UIC should continue to value. This strong identity will keep the school and its students at the front of employers minds not only for future job placement but also for internships. Over the course of my schooling at UIC I had three separate internships at very prestigious investment banks. Ultimately, one of these companies hired me and my professional career had a very prestigious start. Keeping a strong identity within the city of Chicago will help students get their careers off to a good start.
Anne Shaeffer, College of Business, 2003

Recommendations
The universitys tagline, Access to Excellence, is spot on. It is the spinal column to the musculature that is the embodiment of the UIC brand. Everything positive that can be said about the university can be summed up in these three words. The identity system needs to reect this vital truth, visually and verbally. Having access to a university education the likes of which is rst-rate, available and affordable has changed lives. Lives continue to be changed by the access UIC provides: to opportunity, resources, funding, facilities, forums, etc. Excellence at UIC is many things. Above all, it is indicative of a constant conscience striving for betterment: of oneself in order to better serve others. UIC is: Access to Excellence. Reecting this crucial fact in the universitys identity is a tall order worth striving for.

UIC puts power in the word public, as in public university. A superior education thats affordable. Thats rare.
Byron Sigho, President, Graduate Student Council

Back in the day tuition was cheap; about $300 a year. Today its still cheap by comparison. But the fact that tuition is low doesnt mean the quality of education is sub-standard. On the contrary. The faculty at UIC is top-tier.
William Hass, College of Engineering, 1969

UIC now spends $38 million supporting students, as opposed to $2 million ten years ago.
Mrinalini Chatta Rao, Professor, Department of Physiology and Biophysics

This is a working mans town. We emerged from the stockyards.

Alfred Tatum, Interim Dean, College of Education

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Honesty
The university is inuenced by its urban setting. It is easy to paint a pretty picture of the urban condition but what individuals respond to, and what truly motivates, is an honest acknowledgment of conditions as they are: shortcomings and long shots, social dichotomies and contradictory forces, grit and glamour. UIC provides outlets for innovation, platforms for research, and forums for public engagement, and the honesty with which it confronts the issues of the day is a key part of its identity.

Findings
We are an urban university but urbanism is not just representative of beauty but of pain and challenge. We need to represent the pain and possibility of the urban condition. UIC is ve miles away from the greatest instances of poverty and violence in the city of Chicago; how do we address that?
Alfred Tatum, Interim Dean, College of Education

Recommendations
We need an identity system that isnt simply beautiful for the sake of beauty but that reects an even more attractive, and arguably enduring, quality: honesty. The question becomes, how can we embrace the negative side of our urban situation (decaying infrastructure, budget shortfalls, crime, segregation) specically that of Chicago, into the positive potential that this university embodies every day in every discipline? How can we balance possibility and pain in terms of the universitys visual and verbal identity? How can something be gritty without being off-putting? How can honesty about the good, bad, and the ugly emerge as a clarifying and resounding strength of this very public university? In a society where honesty is often in short supply, UIC needs to be true.

John Henry Newman thought of the city and its complexity as a kind of university an extension of the work of a university. He coined the phrase city as virtual university in the 1850s.
Albert Schorsch, Associate Dean, College of Urban Planning and Public Affairs

The city of Chicago registered more homicides than any city in the nation in 2012, surpassing even New York despite the fact that the Second City has only one third as many residents as the Big Apple. In new crime statistics released Monday, the Federal Bureau of Investigation reported 500 murders in Chicago in 2012, up sharply from the 431 recorded in 2011. New York reported 419 murders last year, compared with 515 in 2011.
FBI: Chicago passes New York as murder capital of U.S., by Ried Wilson, Washington Post, September 18, 2013

New U.S. census gures show that Illinois poverty rate held stubbornly at nearly 15 percent last year, signaling what anti-poverty activists say is worrisome proof that any economic recovery has not reached those struggling with low income.
Crains Chicago Business, September 19, 2013

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Belonging
Notions of race, gender, sexuality, religion and the like are moving away from typical binary discussions. The face of America is increasingly multiracial and GLBTQA communities are gaining recognition among the mainstream. Stereotypes are nullied by these trends. A true sense of inclusivity and belonging outweighs any marketing-speak related to how diverse an institution claims to be. The use of such a welcoming concept as belonging circumvents the traditional commodication of human experience and truly connects with individuals and communities.

Findings
The U.S. Census Bureau has collected detailed data on multiracial people only since 2000, when it rst allowed respondents to check off more than one race, and 6.8 million people chose to do so. Ten years later that number jumped by 32 percent, making it one of the fastest growing categories it introduces the factor of self-determination.
Excerpt, The New Face of America, by Lise Funderburg, National Geographic, October 2013.

The current identity is too constraining. It doesnt allow for individuation, a natural need for every college. We need an identity that is unifying and exible.
Bill Burton, Interim Associate Chancellor for Public Affairs, Ofce of Public and Government Affairs

UIC is dened by its cultural diversism.

Brian Kay, Professor and Department Head, Department of Biological Sciences

Recommendations
The university has consistently stressed its inherent multiculturalism and diversity. This is evident throughout campus and across multiple disciplines. However, diversity is a claim made by many universities, even by those that are not inherently so. Issues of race, gender, nationality, sexuality, religion, etc., cannot be completely encompassed by the term. The social makeup of today is one of hybridity, whereby heterogeneity, not homogeneity, is becoming the standard. We need an identity that bespeaks inclusiveness, which is the heart and soul of diversity at its best. The approach mustnt come across as overbearing, commercial, easy, or trite; but rather must strive to convey a sense of multiplicity and familiarity.

Our pride is our diversity. It goes way beyond numbers.

Michael Landek, Associate Vice Chancellor for Student Affairs

Held at the UIC Division of Community Health Sciences, an Open Forum on Health, Healthcare and the Trans* Community focused on two central questions: What issues do trans people face in navigating their health care? And how can the health of the trans community, as broadly dened, be improved?
Excerpt, UIC hosts open forum on transgender health, by Nico Lang, WBEZ, March 18, 2013

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Chicago
UIC is as much a part of Chicagos legacy as a resilient, forwardthinking, determined, gutsy metropolis as Chicago is part of UICs legacy as a progressive, multiracial, rigorous American public university accessible to all who aspire to achieve. There is no question but that the city looks to the university for ideas, solutions, discoveries, equations, innovations; and that behind every advancement, however large or small, are individuals looking to change the world. Opportunities abound.

Findings
We cant separate UIC from the city. This is where our history is and this is where a majority of our students come from, many of whom stay after graduating, to practice their profession, and to raise families of their own.
Jodi White Jones, Assistant Dean for Communications, College of Urban Planning and Public Affairs

There is no other city in the world like Chicago. City of poets and pragmatists, realists and dreamers. Ethnic kaleidoscope of new and generational immigrants. Slick urbane metropolis and raw slangy town. Sentimental and cynical in equal measure. Where untempered optimism, moxie and sheer force of will makes the impossible possible.
Meghan Ferrill, UIC School of Design

Most graduates stay in Chicago to work; we have to leverage everything that Chicago has to offer to our students, our graduates, our faculty, our institution, our community.
Robert Schroeder, Visiting Assistant Director, Marketing and Media, College of Education

Recommendations
As an obvious symbol, the skyline plays an important role in identifying the city of Chicago, and provides an impressive backdrop to the UIC campus; however it must not be coopted to distinguish UICs identity. That said, the many dichotomies that form the warp and weft of the citys unique fabric should inform the brand. For example: democracy /cronyism; privilege / paucity; big business / labor organizations; open-minded / recalcitrant; cosmopolitan / midwestern; polished / raw; storied / imam; neighborhoods / loop. UICs identity should fully embrace its pride of place: Chicago.

UIC is just three block letters. We should emphasize Chicago. UIChicago.

Paula Allen-Meares, Chancellor

We have to educate those who matter. Even the Mayor thinks were the University of Illinois.
Bo Fernhall, Dean, College of Applied Health Sciences

UIC is very visible out in the world. Often the farther away from Chicago you get, the more recognition we have.
Peter Nelson, Dean, College of Engineering

UIC is UIC! Like UCLA, the brand is starting to gain a foothold.

Heather Hoffman, Director of Marketing and Communication, College of Business

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Permeability
As light permeates a crystal, ideas permeate the mind. As a public university that attracts students, scholars, and researchers from divergent cultures and backgrounds, and that offers myriad opportunities for personal growth and in service of the greater good, it is fair to say that the collective energies stirring on campus permeate the social fabric of which UIC is an essential part. The notion of permeability points up the universitys unwritten mandate for the diffusion of educated thought. The acquisition of knowledge knows no bounds.

Findings
There are many thing happening [at UIC] simultaneously. Different surfaces and edges are brought together.
Lon Kaufman, Provost and Vice Chancellor, Academic Affairs

Recommendations
The new identity could convey a sense of permeability reective of the fact that there is no clear boundary between UIC and the city. The campus is not gated. There is no front, back, or side entrance. The sidewalks that crisscross campus are public pathways. Diverse cultures, customs, countries, politics, proclivities, and personalities permeate campus life. Unmitigated enrichment is the result.

Our university is not within walls attempting to shield our students from the world, rather, we prepare them to actively engage with the world.
Jerry L. Bauman, Dean, College of Pharmacy

The university is better for the city and the city is better for the university.
Albert Schorsch, Associate Dean, College of Urban Planning and Public Affairs

The university experience is never-ending. Learning doesnt stop when you step off campus.
Michael A. Pagano, Dean, College of Urban Planning and Public Affairs

We are the university of the people. We educate, serve, treat, train, and employ Chicagoans.
Philip Patston, Associate Professor, Department of Oral Medicine and Diagnostic Sciences

UIC is Chicagos best kept secret. Nobody knows how good UIC really is.
Paula Allen-Meares, Chancellor

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Potential
The university serves as a catalyst, actualizing the potential of its students, faculty, and constituencies, including but not limited to: civic leaders, neighboring communities, local and regional businesses, professionals, scholars, researchers, and activists. The potential of its present location was foreseen by those whose decision to build the university were at odds with the neighborhood as it then was: The potential for change is seldom an easy proposition.

Findings
Entrepreneur and corporate CEO Rick Hill, who grew up on the South Side, believes Chicago is ideally positioned to be a major player in biotechnology over the next decade. He and his wife recently pledged $6.5 million to the department of bioengineering. There is tremendous potential for UIC to partner with private-sector resources, the state and the city to create a biotechnology powerhouse, said Hill, a 1974 UIC bioengineering graduate.
Jeanne Galatzer-Levy, UIC News Center, September 17, 2013

Recommendations
The university needs an identity system that amply represents the potential embodied by the university, its faculty and students and its potential vis--vis the city, the region, the state, and beyond. Its constituencies, including the general public, need to be aware of the universitys potential to affect real positive change in the world at large: in the arts and sciences, business and engineering, medicine and urban planning, etc. The mark and the identity system that supports it needs to reect the strength and dynamism of the university as a public institution that makes it possible for aspiring students from virtually every walk of life to realize their potential as educated, socially-aware citizens of an everchanging world.

UICs impact on and involvement in the greater Chicago community goes largely unnoticed.
Michael B. Mikhail, Dean, College of Business

The city is an intrinsic part of our college. We have focused on oral health disparities, providing care in safety net clinics in poor communities.
Bruce Graham, Dean, College of Dentistry

The current mark is clean but unexciting. We want a mark that reects the universitys dynamism.
Bo Fernhall, Dean, College of Applied Health Sciences

Its opportunity that distinguishes UIC.

Peter C. Nelson, Dean, College of Engineering

The good we secure for ourselves is precarious and uncertain until it is secured for all of us and incorporated into our common life.
Jane Addams

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Appendix: Interviews, 2013

Integrated Marketing and Strategic Communications Advisory Council

Camille Baxter Senior Director, Health Enterprise Marketing, Vice President for Health Affairs Paul Brandt-Rauf Dean, School of Public Health Kevin Browne Vice Provost, Academic and Enrollment Services Bill Burton Interim Associate Chancellor for Public Affairs, Ofce of Public and Government Affairs Hugh Cook Associate Vice President and Editorial Director, UIC Alumni Association Michelle Geddes Visiting Associate Director, PGA/CHANCE Program Sara Giloth Associate Director of Communication, School of Public Health Sara Hall Associate Dean for Academic Affairs, Honors College Richard Harrigan Associate Athletic Director, Intercollegiate Athletics Heather Hoffman Director of Marketing and Communication, College of Business Michael Landek Associate Vice Chancellor for Student Affairs Michelle Michael Executive Director of Donor Programs, Ofce of Development Peter C. Nelson Dean, College of Engineering Arlene Norsym Vice President and Associate Chancellor, UIC Alumni Association Michael Pagano Dean, College of Urban Planning and Public Affairs Michael Redding Executive Associate Chancellor for External and Governmental Relations Lisa Ruse Academic and Enrollment Services Terri E. Weaver Dean, College of Nursing Jodi White Jones Assistant Dean for Communications, College of Urban Planning and Public Affairs

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Deans Council
Paula Allen-Meares Chancellor Dimitri T. Azar Dean, College of Medicine Jerry L. Bauman Dean, College of Pharmacy Bette L. Bottoms Dean, Honors College Paul Brandt-Rauf Dean, School of Public Health Kevin Browne Vice Provost, Academic and Enrollment Services Mary Case University Librarian Karen J. Colley Dean, Graduate College Robert Crouch Assistant Vice President for Human Resources Mitra Dutta Vice Chancellor, Research Steve Everett Dean, College of Architecture, Design, and the Arts Bo Fernhall Dean, College of Applied Health Sciences Creasie Finney Hairston Dean, Jane Addams College of Social Work Bruce Graham Dean, College of Dentistry Cynthia Herrera-Lindstrom CIO and Director, Academic Computing and Communications Center (ACCC) Lon Kaufman Provost, Academic Affairs Michael B. Mikhail Dean, College of Business Administration Peter C. Nelson Dean, College of Engineering Michael Pagano Dean, College of Urban Planning and Public Affairs Janet Parker Interim Vice Provost, Resource Planning and Management Astrida Tantillo Dean, College of Liberal Arts and Sciences Alfred Tatum Interim Dean, College of Education Renee Taylor Vice Provost, Faculty Affairs Charu Thakral Interim Executive Director, Ofce of Diversity Terri E. Weaver Dean, College of Nursing Saul Weiner Vice Provost, Planning and Programs

Faculty Senators
John M. Cullars Associate Professor and Bibliographer for the Humanities, University Library Brian Kay Professor and Department Head, Department of Biological Sciences Adrienne Massanari* Assistant Professor, Department of Communication Philip Patston Associate Professor, Department of Oral Medicine and Diagnostic Sciences Mrinalini Chatta Rao Professor, Department of Physiology & Biophysics Albert Schorsch Associate Dean, College of Urban Planning and Public Affairs

Alumni
Donald Bielinski College of Business, 1971 Dr. Ed Cohen College of Pharmacy, 1975 Mary Dillon College of Business, 1983 Rina Dukor College of Liberal Arts and Sciences, 1986, 1987, 1991 William Hass College of Engineering, 1969 James McManus Liberal Arts and Sciences, 1974, 1977 Lauren Mitrick College of Business, 1984, 2006 John Ochoa School of Architecture, 1978 Albert Rile College of Urban Planning and Public Affairs, 1978

Student Representatives
Brandon Gaskew Assembly Member, Undergraduate Student Government Danielle Leibowitz Undergraduate Student Trustee Byron Sigho President, Graduate Student Council Angelo Tzivas Undergraduate Speaker of the Assembly Engin Yapici Vice President, Graduate Student Council

Anne Shaeffer College of Business, 2003 Peter Skosey College of Urban Planning and Public Affairs, 1990, 1993 Carlos Tortolero College of Liberal Arts and Sciences, 1975

*Not a member of the Faculty Senate, but invited by Electronic Visualization Lab Director and alumnus Jason Leigh

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Campus Communicators*
Nick (Eric) Ardinger Adjunct Assistant Professor, Educational Policy Studies Camille Baxter** Health Enterprise Marketing Senior Director and Medical Center Marketing Associate Director, Vice President for Health Affairs and Business Planning and Decision Support Lauren Berceau Assistant Director of Marketing and Communications, Academic Computing and Communications Center Jacqueline M. Berger Director of Communications, Vice Chancellor for Research William S. Bike Director of Advancement and Alumni Affairs Communications, College of Dentistry Sonya M. Booth UIC News Editor, Ofce of Public and Government Affairs Jeffron D. Boynes Research Editor/Associate Director (News Bureau), Ofce of Public and Government Affairs Bill Burton** Interim Associate Chancellor, Ofce of Public and Government Affairs Jessica A. Canlas Assistant Director of Communications, College of Pharmacy Advancement Kimberly J. Charles Director of News and Emergency Web Communications, Ofce of Public and Government Affairs Hugh M. Cook** UIC Alumni Magazine Editor, University of Illinois Alumni Association at Chicago Anna Dworzecka Visual Communications and Design Specialist, Ofce of Public and Government Affairs Lauren Finlon Marketing Coordinator and Special Programs and Facilities Coordinator, UIC Campus Housing and UIC Pavilion Brian M. Flood News Bureau Associate Director, Ofce of Public and Government Affairs Jenny Marie Fontaine Assistant to the Associate Chancellor/ Freedom of Information Act Ofcer, Ofce of Public and Government Affairs Susan Jeanne Galatzer-Levy News Bureau Associate Director, Ofce of Public and Government Affairs Sara Marie Giloth Associate Director of Communications, School of Public Health Francine Godwin Marketing Director, Campus Auxiliary Services Sherri Lyn McGinnis Gonzalez News Bureau Associate Director, Ofce of Public and Government Affairs Debra Hale Webmaster and Coordinator for Web Communications, Vice Provost of Planning and Programs and Academic Communications Richard T. Harrigan** Associate Athletic Director, Intercollegiate Athletics Erika Hobbs Visiting Communications Director, Learning Sciences Research Institute Robert J. Hoff Assistant Director, Publications Services Samuel G. Hostettler News Bureau Associate Director, Ofce of Public and Government Affairs Dieu-Huong Huynh Assistant Director, Asian American Studies Karen Joanne Jackson Assistant to the Associate Chancellor/ Ofce Manager Internal Communications, Ofce of Public and Government Affairs Veronica Johnston Director of Communications, Institute for Health Research and Policy Jodi White Jones** Assistant Dean for Communications, College of Urban Planning and Public Affairs Mike Laninga Visiting Coordinator of Marketing, Intercollegiate Athletics Rachel Leamon Executive Assistant to the Dean, College of Liberal Arts and Sciences Monica Leventhal Associate Director Development of Communications, College of Liberal Arts and Sciences Christy Levy Associate Editor, Ofce of Public and Government Affairs Maria T. Makkawi Administrative Assistant, College of Education Brett McWethy Director of Athletic Communications, Intercollegiate Athletics Sara Mehta Honors Academic Advising and Program Specialist, Honors College Cari Melby Communications Director, Catalog Michelle Michael** Executive Director of Donor Programs, Ofce of Development Elizabeth Harmon Miller Director of Marketing and Communications, College of Applied Health Sciences Rob Moranetz Assistant Director of Recruitment, Recruitment Linda Naru Assistant University Librarian for Administrative Services and Assistant Dean, University Library Kurt Okimoto Graphic Designer Assistant, Ofce of Public and Government Affairs
*A few of these campus communicators were unable to attend the interview. **Also attended the IMSC Advisory Council interview.

Sharon Parmet News Bureau Associate Director, Ofce of Public and Government Affairs Ryan Ptak Visiting Coordinator, Ticket Operations, Intercollegiate Athletics Anne Brooks Ranallo News Bureau Associate Director, Ofce of Public and Government Affairs Michael Redding Executive Associate Chancellor of External and Governmental Relations Robert Schroeder Visiting Assistant Director, Marketing and Media, College of Education Jessica Olive Stanczak Associate Director of Communications, Ofce of Development Megan Strand Graphic Designer Assistant, Ofce of Public and Government Affairs Joel N. Super Associate Director of Communications, College of Engineering Sherri D. Tonozzi Director of Communications, College of Nursing Michael J. Wesbecher Director of Development, College of Medicine Benn Williams Program Coordinator, Graduate College Gary Wisby Visiting Editorial Associate (Specialist), Ofce of Public and Government Affairs