Face off Brand Challenge

Union of Uniques IIM Udaipur

Spot the difference and Win Big

BIG is the theme of this campaign. It will give

some clue to the customers about the product. Launch a campaign Spot the difference and Win Big. Customers should be asked to spot the difference between Saffola Oats and other Oats packets. They should be asked to send in their entries to a toll-free no. In this way, customers will at least touch and feel the product and identify differences.

Saffola is now Bigger

If the competitors are mentioning about the price

(Rs.10) at the front of the pack, Saffola should mention Now get 40% extra at the front. Saffola oats weighs 40 grams which is around 40% extra compared to other brand Oats which weighs 28 grams. A character should be created which depicts the bigger size. Other brand oats should be projected as small characters. These hoarding should be placed in hyper markets, retail shops etc.