By GROUP-9 :

Ayan Ghosh (44)

Ishita Roy Chowdhury (45)
Sankajit Bhowmik (46)
Arihant Surana (47)
Prosenjit Ghosh (48)
CONSUMER BUYING BEHAVIOR
DEFINITION OF BUYING BEHAVIOR
Buying behavior is the decision process and act of people
involved in buying and using products.
Need to understand:
Why consumers make the purchases?
What factors influence consumer purchases?
The changing factors in our society.
Consumer buying behavior refers to the buying behavior of
the ultimate consumer.

FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR
GOOGLE
CADBURY CELEBRATIONS
HERO HONDA PLEASURE
CIGARETTES
TRUE ROOTS
THANK YOU