Professional Documents
Culture Documents
Headquarter: Mumbai
Area: 2000-4000 Sq. Ft.
Controversies
Fresh
Cheap
Jharkhand, Uttar
Pradesh,
Madhya Pradesh,
Orissa,
West Bengal,
Kerala.
Corporate social
responsibility
Farm To Fork Model
Eg: Banjara hill outlets-sourced directly-
vantimamdi, chevella, and nearby mandals in ranga
reddy district.
Information centre:
Increase productivity
Market rates of different Corps
Technical Help
Quality of seeds and fertilizers
SWOT Analysis
Strength:
Contract Farming
Opportunities:
Farm to fork, No middlemen, Farmers –
Customer
Hundreds of farmers – 1 million farmers
– next five years
Threats:
International Retail Giants: Carrefour,
Metro AG, Tesco.
Private Labels:
Maximum Space: Own Products
Less Space: Nestle Maggi, MTR Masala, Pepsi,
Lay’s Chips.