Samsung galaxy s5

Swot analysis

A SWOT analysis is a combination of the internal and external factors, which helps
identify potentially useful developments. (Howells, 2012)

Strengths Weakness
1. Being the pioneer in iris recognition
technology that improves quality of
the mobile security and compete
with fingerprint technology from
IPhone 5S. ( Curtis,2014)

2. Be introduced with 16-megapixel
camera while those of S4 are 13-
megapixel, IPhone 5s 8 MP and
3.2-megapixel front camera. The
new ISOCELL sensor technology
physically separates each pixel,
minimising electrical crosstalk,
producing sharper pictures with
less noise. ( Newman, 2014)

3. Latest 5.2 inch super AMOLED
(1440 2560) display technology
will be used for this flagship phone.
( Newman, 2014)

4. Catching up Apples IPhone 5S
with latest 64-bit processor. 3GB of
RAM. (Ludlow, 2014)

1. Stick with polycarbonate shell,
which is no change in devices
exterior compared to Galaxy S4.
( Loveridge, 2014)

2. Bigger screen (5.2 inch) combines
with 2900 mAh, which might
decrease device performance. It is
expected that the 2900 mAh can
support Galaxy S5 at least one day
of medium usage due to the larger
display quality of 2560 x 1440 that
could demand high power on the
smartphone. (Inoyori, 2014)

3. Samsung Galaxy S5 software is
not as good as its hardware due to
the poorness of Samsung software
research and development. Even
though we are doing the software
business, we are not as good as
we are in hardware. Kwon Oh-
hyun said in The Guardian.
( Gibbs, 2014)


Opportunities (UK) Threats (UK)
1. Demand for Samsung Galaxy S5
might increase due to Many
people are fanatical about iris
recognition technology,
said in Bloomberg by Lee Young
Hee, executive vice president of
Samsung. (Lee, 2014)

1. High competitive with new devices
from other mobile companies
especially giant Apple with IPhone
6 being introduced this year.
(Silva , 2014)

2. Price war might be happened
again between Samsung and
2. Could eliminate the effect of
IPhone 5S in the smartphone
market. (Shaughnessy , 2014)

Apple after Samsung Galaxy S5 is
released by increasing discounts
and even offering higher trade-ins
on older phones.( Sherman ,
2014)





List of references

1. Curtis ,S.(2014), Samsung Galaxy S5 to feature 'eye scanning security'.
Available
from:<http://www.telegraph.co.uk/technology/samsung/10560798/Samsung-
Galaxy-S5-to-feature-eye-scanning-security.html>. [9 Jan 2014].

2. Gibbs,S.( 2014) . What Samsung's Galaxy S5 really needs is less bloated
software. Available from: <
http://www.theguardian.com/technology/2014/feb/10/samsungs-galaxy-s5-
bloated-software >. [10 Feb 2014].


3. Inoyori,R. (2014). Samsung Galaxy S5 Buyer's Guide: Notable Upgrades,
Variants, Network Carrier Models, Pricing and Alternatives. Available from: <
http://au.ibtimes.com/articles/536487/20140130/samsung-galaxy-s5-buyer-s-
guide-notable.htm#.UvzKykpFAdU >. [30 Jan 2014].

4. Lee,JA.(2014).Samsung Plans Galaxy S5 by April as Eye Scanner Studied.
Available from: < http://www.bloomberg.com/news/2014-01-09/samsung-plans-
galaxy-s5-by-april-with-possible-eye-scan-security.html >. [9 Jan 2014].


5. Loveridge,S.( 2014). Samsung confirms 2k amoled display production could
come to Galaxy s5.Available from:
<http://www.trustedreviews.com/news/samsung-confirms-2k-amoled-display-
production-could-come-to-galaxy-s5>. [28 Jan 2014].

6. Ludlow,D.( 2014), Samsung Galaxy S5 release date, price, specs & screen
rumours.Available from : <http://www.expertreviews.co.uk/mobile-
phones/1303555/samsung-galaxy-s5-release-date-price-specs-screen-rumours >.
[4 Feb 2014].


7. Newman ,J.( 2014), Samsung Galaxy S5 Rumor Roundup: Taking Our Best
Guesses. Available from: http://techland.time.com/2014/02/05/samsung-galaxy-
s5-rumor-roundup/ >. [5 Feb 2014].

8. Shaughnessy, H.(2014). Will There Be Enough In The Galaxy S5 To Compete
With The iPhone 5S?.Available
from:<http://www.forbes.com/sites/haydnshaughnessy/2014/02/05/will-the-
samsung-galaxy-s5-surpass-the-apple-5s/>. [5 Feb 2014].

9. Sherman ,E. (2014). Apple, Samsung and the new price war .Available from:
<http://www.cbsnews.com/news/apple-samsung-and-the-new-price-war/>. [10
April 2013].


10. Silva ,P.(2014). IPhone 6 and Samsung Galaxy S5 Release Specs Round-up:
Super Slim Screen, March/April Release Plus 64-Bit Processors. Available
from:< http://au.ibtimes.com/articles/534556/20140116/samsung-galaxy-s5-
iphone-6-release.htm#.UvmFUkJ_umQ>. [16 Jan 2014].