T he Urban T i e

Li nds ay, Kr i s t i n, Za c h, E Yi wei

!"#$"%&'
!
!"# %&'() !* #
! #$%&' (!')*+% +%,*%$ #!-.$/0,!1$ 2 1+##3%*/4
.-*'/*% '+#*% 5 ,*%6'!4 /+#!-+ 5 7!1) 83''$4 5 $ 4*9$* 7)3
T h e U r b a n T i e
Agenda
Recap
Webs i t e devel opment
Sear ch mar ket i ng
Soci al Medi a
Pr omot i ons
Budget
T h e U r b a n T i e
Who we are
C2C
ONLI NE
SHOP
MEN S
THRI FT
FASHI ON
A
COOL
COMMUNI TY
T h e U r b a n T i e
!"#$%&
!
!"#$%!
!"# %&'()
*+, -../"01-2" 3-4+1,#5 61712-889 4-::95
*-#2 2, ";.8,/" <,/" 08,2+1#7 ,.21,#4
=,<"# %&'&)
*+, *-#2 2, .>/0+-4" ,/ 4"88 3,/ 2+"1/
8,:"6 ,#"4
T h e U r b a n T i e
Website Development

Eas y
Navi gat i on
Saf e
Pl at f or m
Rel evant
I nf or mat i on
Onl y
T h e U r b a n T i e
! #
!"# %&'() !*#+,-.
/-.#0(1#
2-1 3)45#1*67#&
89: ;<=95> /92?4>%??<5! @A<%! %> ;<889;! :4! %>
>/<? >922
23B9>!C29
D
>-,*(E*F#
>#(&,"
!"*6 7(' G*EE
*),EHI# I*JJ#&#)7
,(7#-&*#6K 6H,"
(6 ,E-7"*)1K
I#)*.K 6"-#6K
(,,#-&*#6
L '(16 ()I
I#6*1)#&6 J-&
H6#&6 7- ,"--6#
J&-.+
%6#&6 "(M# 7-
I-G)E-(I -H&
0"-)# (00 *)
-&I#& 7- '#,-.#
( 6#EE#&+ 37
0&-M*I#6 ( '#77#&
.()(1#.#)7
6N67#. J-&
6#EE#&6+
37O6 () -)E*)#
,-..H)*7N J*EE#I
G*7" *)J-+ ('-H7
J*7)#66K I#6*1)
()I (&7+ %6#&6
(&# #),-H&(1#
7- '#,-.#
,-..H)*7N
,-)7&*'H7-&6+
@ 6#(&," '(& G*EE
'# *),EHI# -) 7"#
7-0 -J )(M*1(7*-)
'(&+
9=@32
>%A>;53?!3<8
@P>
!"#$%"$#& ()*+ %,-#"
T h e U r b a n T i e
T h e U r b a n T i e
T h e U r b a n T i e
Search Marketing
Or g a n i c S e a r c h
- Go a l : 1s t p a g e r a n k i n g
- I n d e x we b s i t e t h r o u g h Go o g l e S p e c i c k e y wo r d s / t i t l e
t a g s : Ur b a n , T i e , Me n ' s F a s h i o n , Tr e n d y
* Me t a Ta g s : " T h r i f t y me n ' s f a s h i o n wi t h s t y l e t i p s

Pa i d S e a r c h : Go o g l e Ad wo r d s






T h e U r b a n T i e
Google AdWords
T h e U r b a n T i e
Google AdWords
T h e U r b a n T i e
Social Media
T h e U r b a n T i e
Social Media
T h e U r b a n T i e
Mobile Strategy
T h e U r b a n T i e
Promotions
Af l i a t e p r o g r a m

On l i n e s i g n - u p p r o mo t i o n

S p e c i a l e v e n t

P h o t o s h o o t

P r i n t Ad

Ema i l c a mp a i g n






T h e U r b a n T i e
Budget
T h e U r b a n T i e
THANK YOU.
I T S Q&A TI ME(