Creative brief

About the company:

REMI, founded in 1960, From a humble beginning, REMI has diversified into multi-
product manufacturing divisions to become one of Indias most trusted brands!
"ead#uartered in Mumbai, REMI, toda$, is a global %aborator$ and &lood &an'ing
Instruments manufacturer and e(porter! )he *orld class #ualit$ products and its
talented team of professionals ma'e it a premier pla$er in the countr$, *ith a
presence in +0 countries across the globe!
)oda$, REMI is the industr$ leader in manufacturing %aborator$, Magnetic -tirrers
. /entrifuges, . &lood &an' Refrigerators , Free0ers catering to over +01 of the
total Indian demand! 2ur manufacturing facilities adhere to 3"2-4M5 guidelines,
*ith I-2 9001-6007 certification for design, manufacturing and suppl$ of
%aborator$ . &lood &an'ing Instruments . I-2-1897+:6008 for medical devices! ;ll
our products are /E mar'ed!
2ur goal is to be a top global pla$er! In pursuance of our ob<ective, *e are
committed to maintain *orld-class #ualit$ standards, efficient deliver$ schedules,
cost-effective rates and e(ceptional after sales service!
About the product?
5latelet-rich plasma =5R5> centrifuge machine is the abilit$ to speed up initial
healing of soft tissue *ith autologous platelet concentrate derived from *hole
blood has been *ell documented! )he short-term and long-term effects of
speeding up and enhancing grafted bone healing are under stud$ and sho* a lot of
promise!
Why are we doing this advertising?
?eed $our help in this
Target audience:
Doctors etc
How and when will this be communicated?
3e have to suggest them the concept for promotion!