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L e g a h d e r s h I p eDIOVinO ViSion Thfou Lcadcr! ship is 'the key thaI unlocks thc potenlial u employeea. Visionary leaden reco$nisc this fact. They pcrscvere lo foster an atmuspherc Ihat cncourages corporate and public rcsponsibility, integrity and loyalty to the company as well as the community. CreaI visions motivate employ s lo perform well and contribule Iuwards thc erowth of their organisation. ^/ c,) nrsh//n l.t n)uL I) II)L/rc ,l ar/, ,, I r / r /, n r nn t,nn n) fl)c l s ,)rl, 1t rI ,el I)( ' IlI q Ir/ rlr) rhr Iti lr s g /lq u) ar(rul . Ir ,) L ,q l I . rc c J rcq.t LsI, L J, n,.n/r lt. In I/.s /,r,)C Iir r . '' 4ln Dc l e, n I q I) , , I L,nrlrrshI p 1,nlf',
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,,,,,1 ,!,,,, ,,,xan ,s.ar,,,,, (I),uuxI, (u,,,,uId, ,,,r , Under the lea erS Ip o aYarDth uttammally HriShna KUMar ,)II I II) I)IcI )c III)x ,) vIh, I,)n, , IHHt. Tata Tea brought about radical change5 in the processes that governed the marketing ot tea
. A t a tim e w hen its pa re nt
ILtf'N'l'ltiY IN CV V ISIU N com pany the rata roup w as cons,de,i,g sell;,g Tata F;nla
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1r n1cRiC slcnlCMCItl lr .)It \) ll) ,he Ke,ai, overn,ent KH de, ,ded to cha,ge the way, Il ? l, L hnIC,nl I Ic q. ut hmv ,) ) or6 dI Is dII I ' e , c,),1,L, ,(, r,,dlq d v,,,o,) s(dIe,,en marketed to COn5U Mer5. The traditiona l WaY I nVo Ive d movainWg is n )rc ,n1 '.)n .r ;s, I L 'ImInrcssion ;or tea leaves through auction houses. whIch reached consumers Cl Ir v nr xunlq, h vIsinn g,, ideq , sIr,n , xv four months atter they had been picked, decided to bypass
''''l m''l'V ''P' evr'n n')C lU 'rk lstW )rd a auction houses and sell tea directly
. The brand that em eI ge. d.
C U M n IU !l L d U tf .
1 'Hannan Devan reached cDnsu, ers 1 5 days a(ter ptuc ,n 5h
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,n M , e , b e I s , , o t I v ,, l I I x a n d r a t I n x t o r i e g .
d ,ense ot h?loI)x,Il)g , ,hl M , ,hr,rl. , n r i ,e
. . ,o ,, ,wte,))en,, \v, I I ,u,,,,e,,.1 as, I ), \v, I h G reat tea d$n know that w o rken need m Ore tha n lO y m Ig$lOn
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slJk ?'? 't1S

hear abouf ifs people, its valueg, and itg hi5toy .
V i s i n n , r y l e n r l C n. C U I I I I I t n I , r
rras rer m m e ,LI II)a! nrR n , ,1 n I ,l ike em ployees are w ell aw are that their com p6nY Ow e6
vi\ nn 4hoLIlrl In I' n',',l ,)n InU ''' '''' ;fs ex;sfence fo a frgc coach and a w affle iron
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