Cereal Industry Australia

Presented By : Mahendra Heda

Key Points
Population: 22.68 million
GDP: 1.5 Trillion
Currency: Australian Dollar (US$1 = A$1.07)

Interesting Facts
Around 76% of the population consume Cereals in Breakfast
One Third of the population consumes cereals at any time in a day
Consumers looking forward for the healthy and Nutritious food
Buying Decision Price and then Quality
Tend to buy from the preferred shop
Very Brand Loyal
The average profit margin 40%
Main Competitor for General Mills
Kelloggs Breakfast Cereal
36% Market Share
Over 15 different products
Really good brand recognition and Production Mix
Transportation and Advertisement
Airways 480 Airport, Nation ranking 16
th

Railways 38,000km and ranks 7
th
Globally
Roadways 837,217 km and Ranks 9
th
Waterways 2000 km and Usually used for recreation
Use all the modern ways of advertisement
Television commercials are widely used
Ranks 8
th
in Internet Penetration and Users


Thank You