Business Model Project

GamePoints
Dmitry Koryavko
Raghavendra Deevi
Rahul Dannayak
Saurab Rajkarnikar

Agenda
Introduction
Market Research
Business Model
Breakeven Point
Key Points
Future Plans
GamePoints
The BackBenchers MSEM WS 2013/14
Introduction
Who we are?
The BackBenchers
The people behind GamePoints

GamePoints
Introduction
What is GamePoints?

GamePoints
Market Research
Increase User Base
GamePoints
1. Viral Marketing
2. Facebook Marketing (paid)
3. Localization
4. Cross-promotion
5. Discovery
Market Research
Mobile
GamePoints
91% of
Total Population
56% of
Mobile Users
89%
throughout
the day
Market Research
Smartphone
GamePoints
Smartphone OS 80% of Time Spent
On Apps
Market Research
Gamers
GamePoints
Market Research
Gamers Where do they play
GamePoints
Market Research
Premium vs. Freemium
GamePoints
22 freemium out of top
25 revenue generating apps
All freemium out of top
5 revenue generating apps
Market Research
In App Purchase and Gamers
GamePoints
Two Types of Gamers Casual and Avid
Market Research
Why In App Purchases?
GamePoints
Market Research
Mobile Game Spending
GamePoints
Market Research
Why Games?
GamePoints
Market Research
Mobile Games Monetization
GamePoints
Market Research
Geographical Appeal Matrix
GamePoints
Business Model
GamePoints
Business Model
Customer Segment
GamePoints
Business Model
Value Proposition
GamePoints
Support for low spec. devices
Convert users game time to discounts
Providing discount percentages on spot
Business Model
Channels
GamePoints
Business Model
Customer Relationship
GamePoints
Business Model
Revenue Stream
GamePoints
Business Model
Key Resources - Personnel
GamePoints
Business Model
Key Resources - Others
GamePoints
Business Model
Key Activities
GamePoints
0 50 100 150 200 250
Hire an Accountant
Pitch to Retailers
Pitch to Third Party Developers
Hire Marketing Specialists and Negotiators
Hire Lawyers
Negotiate with Retailers & Third Party Developers
Conduct surveys
Hire Outsource Company
Analysing Survey
Start creating game architecture and design
Start Game Development
Start Website Development
Start App Development (iOS, Windows, Android)
Beta Testing
Debug for Release Candidate
Release Candidate
Debug for Release
Release
Third Party Game Developers
Departmental Stores
Outsourced company
Business Model
Key Partnerships
GamePoints
Business Model
Cost Structure Startup Costs
GamePoints
650.00
2,800.00
2,500.00
1,500.00
3,150.00
Server - Dell PowerEdge T20
Computers
Furnitures
Company registration and Licensing
Fees
Miscellaneous
Startup Costs : 10,600
Business Model
Cost Structure Monthly Costs
GamePoints
1,200.00 2,800.00
600.00
2,500.00
16,000.00
22,000.00
2,700.00
Rent and Utilities
Marketing Firm
Legal Advisor
Insurance
Development Outsourced
Managment Salaries
Miscellaneous
Monthly Costs : First 6 months, 25,300 then
47,800 from the seventh month
Business Model
Cost Structure - Expenses
GamePoints
0.00
10,000.00
20,000.00
30,000.00
40,000.00
50,000.00
60,000.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Rent and Utilities Marketing Firm Legal Advisor Insurance
Development Outsourced Managment Salaries Miscellaneous
Business Model
Predicted user base growth
GamePoints
0
500000
1000000
1500000
2000000
2500000
3000000
3500000
4000000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Total Users
Business Model
Predicted Revenue
GamePoints
0.00
500,000.00
1,000,000.00
1,500,000.00
2,000,000.00
2,500,000.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
In-Game Advertisement In-Game Purchases Merchandising Total Revenue from Paying Users
Business Model
Breakeven Point
GamePoints
0.00
2,000,000.00
4,000,000.00
6,000,000.00
8,000,000.00
10,000,000.00
12,000,000.00
14,000,000.00
16,000,000.00
18,000,000.00
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Cummulative Expenses Total Cummulative Revenue
GamePoints
We are going to offer freemium games
and premium games
Special cards for preferred customers.
Shopping malls and retail markets are our
key partners
Converting customers game timing into
money making.
Key points
GamePoints
Proving new outsourcing opportunities for
game developers.
Attracting customers and retailers by
providing different offers.
Achieve our goal with standard market
research and following a sequential
business flow for money making.
Key points
GamePoints
1. How to Hit 4 million Users in 6 months
http://www.startupremarkable.com/grow-startup-to-millions-of-
users#sthash.VOH1iw86.dpuf
2. Why Mobile Gaming Startups are Risky
https://medium.com/what-i-learned-building/a2ab2683a341
3. Chasing more engaged users, Zynga acquires midcore social
game startup A Bit Lucky
http://venturebeat.com/2012/09/17/chasing-more-engaged-
users-zynga-acquires-mid-core-social-game-startup-a-bit-lucky/
4. In-App Purchase Revenue Hits Record High
http://techcrunch.com/2013/03/28/in-app-purchase-revenue-hits-
record-high-accounts-for-76-of-u-s-iphone-app-revenue-90-in-
asian-markets/

References
GamePoints
5. Mobile Games: The Economics of Freemium [Infographic]
http://www.getelastic.com/economics-of-freemium-mobile-
gaming/
6. We spend 7,8 hours per month playing mobile games
http://smartmeanalytics.wordpress.com/2013/12/04/we-spend-78-
hours-per-month-playing-mobile-games/
7. The Global Mobile Games Landscape (infographic)
http://www.applift.com/blog/mobile-games-market.html
8. How To Get Clients Online
http://www.ianbrodie.com/free-tutorials/how-to-get-clients-online/
9. Loyalty Optimizer for Lottery & Gaming
http://www.ipsos.ca/en/products-tools/loyalty/customer-loyalty-
product/loyalty-optimizer-for-lottery-gaming.aspx

References
GamePoints

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