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  • Perform An Ethical Analysis of Facebook

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    Arif Sudibp' Rahmanda
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    Facebook's business model relies on collecting user data through their social platform in order to target relevant advertisements. However, this poses privacy issues for users as they may not fully understand what data is being collected and how it is being used. Facebook's privacy policies have been weak, with a lack of clear communication to users about how their information is shared with third parties. Management issues like the introduction of the "news feed" without properly notifying users of the increased data sharing have contributed to user backlash over privacy concerns. For Facebook to have a successful long-term business model, they will need to make active changes like increased transparency around data use and giving users more control over their private information and data.

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    facebook case study and answer

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    Perform an Ethical Analysis of Facebook

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    Facebook's business model relies on collecting user data through their social platform in order to target relevant advertisements. However, this poses privacy issues for users as they may not fully understand what data is being collected and how it is being used. Facebook's privacy policies have been weak, with a lack of clear communication to users about how their information is shared with third parties. Management issues like the introduction of the "news feed" without properly notifying users of the increased data sharing have contributed to user backlash over privacy concerns. For Facebook to have a successful long-term business model, they will need to make active changes like increased transparency around data use and giving users more control over their private information and data.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    11K views1 page

    Perform An Ethical Analysis of Facebook

    Uploaded by

    Arif Sudibp' Rahmanda
    Facebook's business model relies on collecting user data through their social platform in order to target relevant advertisements. However, this poses privacy issues for users as they may not fully understand what data is being collected and how it is being used. Facebook's privacy policies have been weak, with a lack of clear communication to users about how their information is shared with third parties. Management issues like the introduction of the "news feed" without properly notifying users of the increased data sharing have contributed to user backlash over privacy concerns. For Facebook to have a successful long-term business model, they will need to make active changes like increased transparency around data use and giving users more control over their private information and data.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    1.

    Perform an ethical analysis of Facebook, what is the ethical dilemma presented by rhis
    case?
    - Facebook serve the connection between all people around the world and facebook
    wants more money and have many users, Facebook have more users privacy data
    and more facebook knows about you it make facebook serve more relevant
    advertisement that they are giving users data to the company as their research for the
    advertisement.because the main revenue for facebook its from advertisment
    - And Facebook servers would keep user information permanently whenever the user
    has deleted their account

    2. What is the relationship of privacy to facebook business model?

    The relation between users privacy and facebook business model is important because
    Advertising is the mainly revenue of Facebook. 70% of its five million users log in every
    day and they all between 18 and 24 that advertisers want to collaborate with Facebook to
    make profits for both.

    3. Describe the weaknesses of Facebooks privacy policies and features. What management,
    organization and technology factors have contributed to those weaknesses?

    The weakness behind Facebook's privacy issues was a lack of communication between
    Facebook and its users. Users were not aware that they were able to control what
    information was being shared with external parties. t he introduction of the news feed
    was met with opposition from users because they felt it was too invasive. Instead of only
    sharing status updates the news feed shared additional information such as profile
    updates, adding new friends, and adding new applications. Incorrectly handling user
    information when deleting their accounts also caused a backlash for Facebook. Facebook
    servers would keep user information permanently, with the reasoning that it would be
    easier for the users to reactivate their accounts if they chose to.

    4. Will facebook be able to have a successful business model without invading privacy?
    Explain your answer.

    Are they any measure facebook could take to make this possible?
    Yes, by make active changes to improve users privacy. So If facebook continues to wish
    to use the information that people post on their accounts a clear distinction must be made
    to the users about what they are using the information for and what information they will
    be using in order to reduce the legal risks and solidify the legality of their advertising.
    Once the facebook management can do this then a broader, more organized and more
    successful advertising campaigns can be launched.

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