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Memorandum

To: Mrs. Renee Pay

From: Nery Martinez

Date: November 18, 2013

Re: Professional Speaker Analysis


I had the opportunity to attend the 14
th
Annual Leadership Conference at Utah Valley
University on Monday, October 21, 2013. The title of the conference was Step UP: Fighting the
Fear; Finding Your Voice. Matt Townsend was the keynote speaker in the conference. He was a
very good speaker and the way he put words together made sense in every way possible.

Organization

Matt Townsend demonstrated how it doesnt matter who you are or what you want, its only
what you choose to be in your life. It is better to work together instead of being a follower. Mr.
Townsends parents were divorced. He felt like he was the only boy that had to go to things
without two parents. His mom told Matt that Townsends do not do math. He also did a spelling
bee in 8
th
grade; he thought he was a stud. The 2
nd
round came up and he had to spell lion,
but he spelled it L-O-I-N and from then on he was called loin boy. When he was growing up
there was girl that was from a different country. Mr. Townsend made fun of her name, which
was Yoda. He knew that he was being rude, but at that age he thought it was very funny. He
was also in Scouts. He went on his first Scout sleepover. In Scouts there was something called
meals ready to eat meaning the can had some kind of food. In this case Mr. Townsend had
jam inside of his can. There were all sitting around the campfire, and he threw his can of jam in
the fire and it blew up everywhere and burned the boys. Mr. Townsend called himself jam
bomber because no one knew he was the one who threw the jam in the campfire and Mr.
Townsend thought he was really cool. He also wasnt very photogenic. He ruined every dance
picture he went to. He wanted to take this girl named Amanda to a dance. She was in a
wheelchair and he was afraid that he was going to break her. Mr. Townsend had to learn how
to use all the equipment. Amanda went as a cheerleader and Mr. Townsend went as a
basketball player. He carried her though a slow dance then pictures came and he thought to
himself that he was going to do this picture for Amanda, and it was the best picture he has ever
taken. Fears come from your thoughts. The power is in you in the thought of who you want to
be.

The organizational pattern Matt Townsend used was Cause and Effect. The speech had very
great examples of Cause and Effect such as lion was the cause and the effect was everyone
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called him lion boy. Another good example would be when they were all around the fire and
his jam blew up was the cause and the effect was people called him jam bomber. Mr.
Townsend explained it so everyone was able to understand the effects. Mr. Townsend made
everyone realize that he also made mistakes. The cause was that he made mistakes and effect
was that he learned for them. He also used inductive reasoning by telling us about the proof of
his experiences. He could also use deductive reasoning because he learned his mistakes and
shared his experience. Therefore, the conclusion was necessarily true and gave everyone a
realistic lesson. He gave specific examples or things that could relate to the term, therefore
people could understand the term or the topic that the speaker is talking about. The audiences
attitude was very respectful and they were all sitting up, listening. Everyone was laughing at his
jokes. When Mr. Townsend was saying something important, everyone was engaged. They all
enjoyed his speech. They were also very interested and toward the subject, the organizational
pattern was appropriate for the audience because it kept the audience involved and interested.

Supporting Material
Ethos

Ethos is defined as the character values to a specific person, people, culture, or movement.
Matt Townsend demonstrated Ethos by his credibility. Mr. Townsend teaches life- changing
skills that help improve our most important relationships. He studied communication and
interpersonal relationships. He trained for nine years with the training industry leader Franklin
Covey. Since Mr. Townsend was working at Franklin Covey, he founded the Townsend
Relationship Center. Mr. Townsend had a show called the The Matt Townsend Show which is
broadcast every week on KSL News Radio. Mr. Townsends book Starved Stuff: The 7 Basic
Needs of Healthy Relationships is a very popular for those searching for better relationship
skills. He earned his Bachelors and Masters degree in Communication and a second Masters
degree in Human Development; he is currently pursuing his Doctoral degree in Human
Development. He is a member of the National Speakers Association (NSA) and the National
Department of Commerce.
Pathos

Pathos is defined as of an experience or a work of art that feelings of pity, sympathy or sorrow.
Matt Townsend demonstrated Pathos through his emotional appeal; he used the tone of this
voice when he was sad or trying to say something important by changing the tone of the voice.
He expressed his movement and actions by his emotional appeal. If he wanted to make
something powerful, he raised the tone of his voice and added movements or big expressions.
For example, he calls himself a stud when he was in 8
th
grade. He also says that he is a cow in
the relationship, meaning that he wasnt very wise about things in life. Mr. Townsend also calls
himself IDIOT BOY! and makes sure everyone knows that he is an idiot boy. Mr. Townsend
knows where he needs to settle his words and know where to give some emotion into his
words



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Logos

Logos is defined as the logical use to support a claim. It also means persuading by appealing to
their reasoning. Matt Townsend had many logical terms, he gave very good advice. He said that
you cant control anyone, you can only control yourself. You should be who you are, not the
person youre not; be the best that you can be. Our job is to stand as one but it is better to
work as a team. The whole is greater than the sum of its parts. Aristotle. He made everyone
realize that you shouldnt be afraid; you should have a good relationship.

Delivery

Matt Townsend was very prepared public speaker. He was very confident, knew how to look
good, and didnt look nervous at all. He made great eye contact, used different tones of voice,
and used his hands only when he wanted to make sure everyone was paying attention. He
loved to talk in front of people. He was well-dressed for the conference, very professional. He
cared how he looked, and he cared about this speech. He made the speech interesting by his
movements and his voice, using good vocal variety speech. I could also read his body language.
If there was no sound, I could understand what he is saying because of his body language. Mr.
Townsend used professional humor. I knew that it was his personality, and he loved seeing
people laugh.

Mr. Townsend used a PowerPoint with a variety of slides to show pictures and to use key
words. First visual aid in the presentation was the dolphin and cow picture. The PowerPoint
helped him come with his conclusion, which was his examples of being a leader. He was
confident in talking about his life and teaching us something about it to take in for our own
lives. He also used very important quotes that he wanted to make sure to share with us and
teach us to always learn from your mistakes.

Motivation

Motivation is a critical element of any speech. He kept people interested in the topic by making
the story funny through the speech. Matt Townsend was very encouraging and knew how to
put right words together that made it more understandable. He had a very powerful
presentation. He made me want to become a better person. He made it look easy to speak in
front of so many people. That made me motivated to actually become a good speaker like him
one day. I will fake it until I make it for now and develop a new habit for that. The way Mr.
Townsend said things was very inspiring to me and made me so interested to learn more about
him and his life. He had really good communication skills and was prepared and ready to go.

Mr. Townsend was very motivating and made me want to succeed. Hopefully the rest of the
audience will as well. He was very happy and excited to be there; he cared about teaching us his
experience and life lessons. He knew how to get our attention, and he researched things to help
us understand the topic or the message he wanted to send us. He gave me good vibes and
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made me feel like I can be the person I am, not the person I am not. Instead of trying to be the
person I am not and stressing over that, or the fear of that, I could just be me with no stress. He
motivated me to become a better leader for my drill team since I am a captain. He made me
realize that teamwork is a lot more important than individual work. Mr. Townsend gave good
advice. The seven basic needs to every human relationship are: safety, trust, appreciation,
respect, validation, encouragement, and dedication. I am going to take this in because I know it
will make a difference in my life with relationship and that is all because of Matt Townsend.