BUILDING THE BRAND MANTRAS

TO : presented by:
ASST.PROFESOR: Mrs.SAMBRAMA HussainHaider
What is Brand?
A name, term, sign, symbol, or design
used to identify the products of one firm
and to differentiate them from competitive
offerings.

Something used to show customers that
one product is different than the products of
another manufacturer.
3.3
Brand Mantras
An articulation of the heart and soul of the
brand
similar to brand essence or core brand
promise
Short three- to five-word phrases that capture
the irrefutable essence or spirit of the brand
positioning and brand values

3.4
Designing the Brand Mantra

Emotional
Modifier

Descriptive
Modifier

Brand
Functions

Nike

Authentic

Athletic

Performance

Disney

Fun

Family

Entertainment

Fun

Folks

Food
Thums up Pepsi Coco cola
Akshay Kumar Ranbir kapur
Shahrukh khan
Amir khan
Test the thunder

Yeh hai youngistaan
meri jaan


ThandaMatlab
Coca-Cola

Conclusion:
Brand creates a personality and a life for your
products/services
Branding is essential to your success in the
marketplace
Now a days huge customers
wants branded product
THANK YOU