You are on page 1of 142
Tr ‘PRARPPRERS (SOP) BARE BAA HERMS, HRARe Li MANPa ES. 2 RARE RRO RAT IIE, BSA TEL | #93 ALO EIR Jia warms son aeiaee—man ee DOAAEARRE NATH, SIA Tone eT, sR (RSRTEIRA Lf F— eee. SRE CEE eaOnT O70 = marizisoP MMS LRA EA: RARE 074 smmemmAnBe Au WBSOPARG RIVER MLERDNA O78 — > suieEEsOP? SOPHRA—2 : MSR FAME BARA Eee O80 — SOPmME=¥ : raRIKE SPL AP RI RET RAZ MANAGER today FREER ARSSOP > at BSB SF! O88 — soPmALRmy : IRE RAVE BATHE NO. 47 090 >spmsoP? ose once A TERSOP : 8 aan 989 G Ei 10tH ARES 096 =H BNNBSOP : MATE Ah, 22 HRMS VTE 100 — Be wtARIBSOP + IBM e-center A+ DS» He LB ZEA 104 9 Sm#rRsOP: BRB TMG MMAR RR RIE 108 sor: Awa SOP#S¢REOR » HOLE A BEM A, October 2008 fr BARR BBR AT aR 20a Aa BWA October 2008 eee 024 026 027 028 142 144 146 De SHRREQ: MEBIKY BRB AES = Pam TMB AROS Ae Bx 56 WK » ARE _L HE HE aeRO HOS eso / BAER TUBBRM? EATON / DRE: Ses Rw / SEBO A BURMA 8 i AREA / ‘RHE TE HB HE RAB BEAD ? 28-28 / PACRWERW FR : DRM He ie aT ApH RES 044 SONOS — EAR TARE ES Bt 048 ms en — ST RAE BE AB DAT 2 050 suce / EEG BASSES | nnn > Baers oO 192 sorexas PR palais f mA / CRM — ASCH "SOHOPEL, HE BB RLSM BBR RBRT! 122 [Eee RSET / CHEFRSL Me SLE SD 054 Me BLE! BRET FROM OMEREARM O62 ERRSSERE OEE ARM / CEPR 065 Baw: TARA October 2008 WBA 5 IEA ~it47 CTS 012 szeOER wax 014 / Siete nee are 016 BHAORBRR zac O18 as / atta aENN m7 eM BOLE an 020 22 / PAILS 9AECSR_ aon oo 114 sna / HMw Chip Heath & Dan Heath 116 si) / POLL» fe mS non 118 Ames / eas Tim! RRA 120 CAME LR ime 162 a / AR BILE AT | Jo-Jo Reema 034, / Sift SENN, AOSHRAM SRNR 037 / MORE RR ER, 038 / AR BRA: BET OE 039 / $e + RR «BE = ONE A 040 / A Bs OM HINA AE 041 / BRA TTME, «RSA \V70 feveitbesentesiedinoed 160 DE / HB ta sith maT Fam HARE SS SCI SOMA HE) 164 mae / ame ee 2 8m SHASARD- mi ALR 166 mente / ARRRERS WAX BARB + FAA i pmeceuneea m RIGOR FTES ORR EATOR 6 BA October 2008 8 ‘eisik HO Peet le ta bb + FEAL 77 EH + Quotes of the) Month BA BAABMAMR!E 2 ELSRR MAME WRAL M BRA RM SHES ERS - P37 SRG A BRMRAG MN : SAU SRS FEeD! HII UR ALE AUER P05 ARB SOPHH RBH6OD Heth 407 RAO Le DANE BRE: soP# fi EBA October 2008 RIVSEE ALGER TERA (Bara ROR HT + RISESARRK: WHS MRA BST HE HEBRRT: Renee BRNGAR TL WLS AF OMA seS: RRL As 1) P24 RER 20GB OAL: HK MSSAKTRRODAG >, ei he RAT AGAR AMAR ‘LEY a 2R-RHERE—OMROR S BVARABRARRAAN ez, RHRRERABREAS 10 mB baet Empathic Design ‘FORE SE AB AE Ek SE (Dorothy Leonard-Bardon) #84 Ex EVEAR ARG MEAN ARE (0s) TRERSABRAN Ok LDA ALA RRA ARHEMSM MMA MEM SAR RRR AR OT BE Flo (PAs (sesh BUSH MAL) ) THAR SMES MT TT FFP DADC 3 7 BR = FRE ACE aA: MEET HE ASR TN «SR IOS SF ALA AR BER OAAREEM— Ae FONDAANME RES,» G1ONBF (Dove) Ht eS FM IMSS AS TL ANE FARR» (P50 MgAR-oH?)) BBA October 2008 THIS RAB ec eeectEC)i im CBBERR A! CBBE Model CORERBSEA WR MO AM {MHL , BY (Customer-Based Brand Equity) » RES SBAR FERERT TED ABO RBA S FAN HM» HBA: SRR TR RN RMR MARCOS RE AAA IN Le AE I SANE (PAS (adem MEE LAD) Ee ae stutter SIT TARAS A ERT-E1695 (Daniel Gilbert) AEE J2EEAPA BURR (Timothy Wilson) Fifi OREM HR MRIR , ES RAS RETURN AIOE ATU AT Eo (AMER RARA RETR PAE RR ATTA OAR ARR) oT RRC ERR» OTR SP YCERRS RAPIER 0 (PL estes RH?) SWOTS)4T SWOT Analysis ‘SWOOTSPAT IB He EI Bo A I BAK: Aik RRM ED (Strength) HH (Weakness) » ##@ (Opportunity) #18 (Threat) 84106)» $1172 PORE » IEA PRR TLL EE Foch» SOMMMR RET RAMEE FRR : WORKER TERNS SHAN HS ST SARE THR ARS B BEG LA WTR RDS ‘IEE SEIE A « (PRD orc eee weston) ) REE Khe ART ARIAS» MIE cB RAE + IRE "aR Pe IE FF (SOP) ABA REARE istic AN BURGER» aA SE BRIAR ROBIE © FR + EAE A 6 0 | OR — See RIK RAE BEATIN BIS DOOD BHM ES MBAR OSE HA) 8 » EAA Sea RAEI ABE \ — BANE BRAT AR © SS MARE ARR R AA: RAFAT ECHR: RAE AME MRNA TEASE RMT LIPASE BIER OTT RR RSA ARR ice AC RK Gk Cott, I) —#) LiF ST HAE ERP OR LEAS 18% AREMAABACHEMEMNT 7 RLRVT SEARS AT AAMAS» OIG AIR A MT T BAT SABI RTE MAN AL PB EE ROLE SB SBE ML-EM AOL RRMA HH ASU BURR (PACH ARAL-RAY "best practice, (RATE) MATRA CH LS BBR Al ROAM LT ATMACRAH ARE BB) RAR REEMA CHL ERAN AA RAMA BR MMS HAAN FH MALS ROS: BREA RAED » BSS BF» ALL MOREA AIRE AE BEATRN ARMED BARREN & women Bp as BBA October 2008 TEA MNGER EME ES HT. tn, Founder Bek RM Fst Peng Ho, Publisher BA BURN fate Chen Managing Director Hatem TEC Jonn wang, chief edtoril coordinator on MBE EHD al Jane chu Edkova Drector aie ERI Ying haun Wang, witerat Large RGRIeME FRE inven, Exacutve Deputy Estar oa SB Yuan wen, Managing eator IEW siren cher, Managing ator Rime RDTAL Alene Reporter “DHE Elizabeth Wu, Reporter mR Jv Huong ar Orector RETGRI MAB He Yu Senior Desaner KOEI EM Alton Designer BEES Ken rsu, Designer {WEMEM —ERM kevin chen, Deputy Managing Edtor GME BABE Yong Ming Ui, recatve tor ETM HAM Newmantto, Director of Photographer ome, FPR@MA BED Zoe Yvan, Marketing Director FTRIRRINAE BRIS Yonne lu assistant Marketing Manager ERERDR BEE Ju6y Ho, Marketing astant REGGMEE RH Wetertet cheng Publishing Specs Renmans ae HH Linda Ko, orector BARR | AME David wu.Project manager BUCH Lina Chen, Project Manager BBA shu vi tong. Project Manager BERANE Arne Lu, Marketing Manager BRET RE Liang 21 Chg, Sle Administration Sa oRenRERR GREE "HEH Jasmine in Project Director RGM MB Veronica chou Assicant Project Manager BAGG | EEN Den shin, project supervsor BREE LR | AUS kathy Hau Senior Project Coordinator BE) BIBI mony Lu, Project Coordinator I3E Jerr cheng, offce Maneger BOR HERA Emily Hsu, Accounting specalst ZEEE ely Wang. accounting Specialist mem BAROMR RAE Rebeca Chang, service supervisor BEER BEI Janotn, Customer Service AG / RGR ERURO RRA IRE lox) zor 0657 IM (C02) 706-5095 ay aiseefonm—mate hin gwen managertodaycomtw WEE HR/(o2) 2700-842 MR/(o2)s70e- 3182 smal /servie@managetoday com axe POMEL cortIR BION NE Mammen senceos Fa BERR) aR ay Rone ERAN RRNTI20/ FANTEIOG serum 2 ct TU PARTIERAAAE HERON: Or 4 +P AETIAE A PEASE IX MESFET + ARE PIE FEAT» SUA CEES FRCP HL ARERR TB» fog i asunenoe (PRG) SAMARAS RS— BNHNED REE MDE RHE SL BABA A ERY MLM ARR ESE P RIP MR Nowe ACRS 2 RADTAREAEARE TAs FRR MPL RRIF RAR RAKICHRKES HORRSBT i BLE LARA GARR RA MEI RAARED RAR MARES TL PARTE MRALNG » 2 SL REE? ARLE CCANEM- BAMNRM ANE LPR RBS AD AR EI HK APSE IANS EER REIT AS» MP ATL AMG MME BL RHE CPD 5 SEAR AEA « (ARH AEE BORN SR AMMA BHMART SEWER MART PRUE ERMA BORED REO Ri REBAS MND RRA HED MRE AAT » AILUBALSFEA + ERS RF + R$ LAP LCAB {PEARS REM 8 2 a FS A aL ORO Ss tA LAY RAED «ASE SARARNE TE DRABM RL Rife LiF La eS RE at BE RT» Rt HE AAT BASE ERATE RAE Ramu eees Seamm 1997" AA a mE WB ME ntUp-// blog pixnet.net/ feipangho S-Gr eR NMAMEsR:—Oe EEE «USA RS S$ AT Be HE HRT MIN LOFT RENE SNS: AOR EA ROR SK 1 PRE LIP DANS HRT BRAILAR BR BP RAMRCALE ST OME RAC RORRSE RMT IO EEA. ROALD SAR MIRO EN BA A AEE AIM BHR RNA» BULB E BARN ARTE RRWRACTE- SAME MAE) LORE 7 RARER AT RAGE RE AV AR) TL AILE ANF HLS RR IRE eT ABE RAB ARESRE AEE Sh HBR AEA ARIS ORL ML - RAE ANR Hi HR RR MOIR MAR AE RAO RENAME RE TaNMTGNHNEE- SRE R, RAM ASB ERR MEF + BD HM LIT RL 8 BA a GE A + LE HEMEERMASRE MOMURE- FMA EAN HEMP MN RADAR Tem cATeS Parse tet EMER, Ineo DIBCTE: sede RUE GOAT BF if BBA October 2008 oO" 6 SE cmon te) mz e195 mam Ped

You might also like