OCTOBER 2009

YTD SALES
MTD SALES (OCTOBER 2009)
(OCTOBER 2009)

(MoM)
2009 Market 2008 YTD Market Variance Market Variance Same Mo. Variance
OCT 09 SEP 09
Share OCT 08
%age (vs
YTD Share (Same Period) Share %age %age OCT08)

Total Industry 106,146 104,757 1.3% 12,761 11,304 12.9% 10,624 20.1%

Passenger Car 37,426 35.3% 37,573 35.9% -0.4% 4,298 33.7% 4,064 5.8% 3,881 10.7%

Commercial Vehicle 68,720 64.7% 67,184 64.1% 2.3% 8,463 66.3% 7,240 16.9% 6,743 25.5%

AUV 23,974 34.9% 26,608 39.6% -9.9% 2,951 23.1% 2,401 22.9% 2,373 24.4%

LCV 42,237 61.5% 38,147 56.8% 10.7% 5,182 40.6% 4,566 13.5% 4,132 25.4%

Lt. Trucks 1,574 2.3% 1,582 2.4% -0.5% 150 1.2% 172 -12.8% 130 15.4%

Trucks and Buses 936 1.4% 847 1.3% 10.5% 180 1.4% 101 78.2% 108 66.7%

YTD SALES
MTD SALES (OCTOBER 2009)
TOTAL VEHICLE SALES (OCTOBER 2009)
(MoM) Same Mo.
YTD 2009 Market 2008 YTD Market Variance OCT 09 Market SEP 09 Variance OCT 08 Variance
Ranking Total Vehicle Sales YTD Share (Same Period) Share Share %age %age (vs OCT08)
12 Asian Carmakers Corp. (BMW) 467 0.4% 547 0.5% -14.6% 91 0.7% 44 106.8% 22 313.6%
8 Columbian Autocar Corp. 3008 2.8% 3787 3.6% -20.6% 498 3.9% 264 88.6% 425 17.2%
14 Columbian Motors Corp. 273 0.3% 291 0.3% -6.2% 52 0.4% 24 116.7% 43 20.9%
17 Dreamco 117 0.1% 42 0.0% 178.6% 18 0.1% 14 28.6% 2 800.0%
6 Ford Motor Company Phils. Inc. (+Mazda) 6286 5.9% 6476 6.2% -2.9% 805 6.3% 689 16.8% 691 16.5%
11 General Motors Automobiles Phils., Inc 1139 1.1% 2101 2.0% -45.8% 100 0.8% 59 69.5% 176 -43.2%
3 Honda Cars Philippines Inc. 14534 13.7% 12462 11.9% 16.6% 1440 11.3% 1535 -6.2% 1353 6.4%
4 Hyundai Asia Resources, Inc. 8990 8.5% 8910 8.5% 0.9% 1041 8.2% 1167 -10.8% 722 44.2%
5 Isuzu Philippines Corp. 7080 6.7% 8453 8.1% -16.2% 832 6.5% 736 13.0% 789 5.4%
18 MAN Automotive Concessionaires Corp. 12 0.0% 18 0.0% -33.3% 0 0.0% 5 -100.0% 1 -100.0%
2 Mitsubishi Motors Philippines Corp. 18806 17.7% 14543 13.9% 29.3% 2174 17.0% 1869 16.3% 1737 25.2%
10 Nissan Motor Philippines Inc. 1851 1.7% 2596 2.5% -28.7% 270 2.1% 250 8.0% 227 18.9%
15 PGA Cars, Inc. (Porsche/Audi) 223 0.2% 194 0.2% 14.9% 12 0.1% 23 -47.8% 19 -36.8%
13 Pilipinas Hino Inc 316 0.3% 327 0.3% -3.4% 84 0.7% 41 104.9% 48 75.0%
16 Scandinavian Motors Corp. (VOLVO) 219 0.2% 212 0.2% 3.3% 22 0.2% 20 10.0% 21 4.8%
9 Suzuki Phils., Inc. 2078 2.0% 1875 1.8% 10.8% 273 2.1% 176 55.1% 218 25.2%
1 Toyota Motors Philippines Corp. 36593 34.5% 37860 36.1% -3.3% 4586 35.9% 3931 16.7% 3747 22.4%
7 Universal Motors Corp. 4154 3.9% 4063 3.9% 2.2% 463 3.6% 457 1.3% 383 20.9%
Total Sales 106146 100.0% 104757 100.0% 1.3% 12761 100.0% 11304 12.9% 10624 20.1%
 YTD SALES
MTD SALES (OCTOBER 2009)
PASSENGER CAR (OCTOBER 2009)
Same Mo.
YTD 200900.0% Market 2008 YTD Market Variance OCT 09 Market SEP 09 (MoM) Variance OCT 08 Variance
Ranking Passenger Cars YTD Share (Same Period) %age %age (vs OCT08)
10 Asian Carmakers Corp. (BMW) 299 0.8% 409 1.1% -26.9% 67 1.6% 32 109.4% 11 509.1%
8 Columbian Autocar Corp. 972 2.6% 1479 3.9% -34.3% 160 3.7% 90 77.8% 208 -23.1%
4 Ford Motor Company Phils. Inc . 1879 5.0% 2293 6.1% -18.1% 227 5.3% 195 16.4% 210 8.1%
9 General Motors Automobiles Phils., Inc 592 1.6% 1115 3.0% -46.9% 43 1.0% 24 79.2% 105 -59.0%
2 Honda Cars Philippines Inc. 12703 33.9% 9632 25.6% 31.9% 1230 28.6% 1390 -11.5% 1123 9.5%
3 Hyundai Asia Resources, Inc. 3320 8.9% 3455 9.2% -3.9% 482 11.2% 510 -5.5% 361 33.5%
5 Mitsubishi Motors Philippines Corp. 1349 3.6% 1356 3.6% -0.5% 130 3.0% 127 2.4% 135 -3.7%
6 Nissan Motor Philippines Inc. 1079 2.9% 1580 4.2% -31.7% 157 3.7% 154 1.9% 167 -6.0%
11 PGA Cars, Inc. 168 0.4% 111 0.3% 51.4% 11 0.3% 21 -47.6% 11 0.0%
12 Scandinavian Motors Corp. (VOLVO) 112 0.3% 182 0.5% -38.5% 16 0.4% 11 45.5% 18 -11.1%
7 Suzuki Phils 1067 2.9% 1000 2.7% 6.7% 168 3.9% 93 80.6% 119 41.2%
1 Toyota Motors Philippines Corp. 13886 37.1% 14961 39.8% -7.2% 1607 37.4% 1417 13.4% 1413 13.7%
Total Cars 37426 100.0% 37573 100.0% -0.4% 4298 100.0% 4064 5.8% 3881 10.7%

COMMERCIAL VEHICLE
YTD SALES
MTD SALES (OCTOBER 2009)
Total CV (OCTOBER 2009)
Same Mo.
YTD 200900.0% Market 2008 YTD Market Variance OCT 09 Market SEP 09 (MoM) Variance OCT 08 Variance
Ranking Total CV Sales (Cat I-V) YTD Share (Same Period) %age %age (vs OCT08)
14 Asian Carmakers Corp. (BMW) 168 0.2% 138 0.2% 21.7% 24 0.3% 12 100.0% 11 118.2%
7 Columbian Autocar Corp. 2036 3.0% 2308 3.4% -11.8% 338 4.0% 174 94.3% 217 55.8%
13 Columbian Motors Corp. 273 0.4% 291 0.4% -6.2% 52 0.6% 24 116.7% 43 20.9%
15 Dreamco 117 0.2% 42 0.1% 178.6% 18 0.2% 14 28.6% 2 800.0%
5 Ford Motor Company Phils. Inc. 4407 6.4% 4183 6.2% 5.4% 578 6.8% 494 17.0% 481 20.2%
11 General Motors Automobiles Phils., Inc 547 0.8% 986 1.5% -44.5% 57 0.7% 35 62.9% 71 -19.7%
8 Honda Cars Philippines Inc. 1831 2.7% 2830 4.2% -35.3% 210 2.5% 145 44.8% 230 -8.7%
4 Hyundai Asia Resources, Inc. 5670 8.3% 5455 8.1% 3.9% 559 6.6% 657 -14.9% 361 54.8%
3 Isuzu Philippines Corp. 7080 10.3% 8453 12.6% -16.2% 832 9.8% 736 13.0% 789 5.4%
18 MAN Automotive Concessionaires Corp. 12 0.0% 18 0.0% -33.3% 0 0.0% 5 -100.0% 1 -100.0%
2 Mitsubishi Motors Philippines Corp. 17457 25.4% 13187 19.6% 32.4% 2044 24.2% 1742 17.3% 1602 27.6%
10 Nissan Motor Philippines Inc. 772 1.1% 1016 1.5% -24.0% 113 1.3% 96 17.7% 60 88.3%
17 PGA Cars, Inc. (Porsche/Audi) 55 0.1% 83 0.1% -33.7% 1 0.0% 2 -50.0% 8 -87.5%
12 Pilipinas Hino Inc. 316 0.5% 327 0.5% -3.4% 84 1.0% 41 104.9% 48 75.0%
16 Scandinavian Motors Corp. (VOLVO) 107 0.2% 30 0.0% 256.7% 6 0.1% 9 -33.3% 3 100.0%
9 Suzuki Phils., Inc. 1011 1.5% 875 1.3% 15.5% 105 1.2% 83 26.5% 99 6.1%
1 Toyota Motors Philippines Corp. 22707 33.0% 22899 34.1% -0.8% 2979 35.2% 2514 18.5% 2334 27.6%
6 Universal Motors Corp. 4154 6.0% 4063 6.0% 2.2% 463 5.5% 457 1.3% 383 20.9%
Total Sales 68720 100.0% 67184 100.0% 2.3% 8463 100.0% 7240 16.9% 6743 25.5%
BREAKDOWN OF CV

YTD SALES
1. AUV (OCTOBER 2009)
MTD SALES (OCTOBER 2009)
Same Mo.
YTD 200900.0% Market 2008 YTD OCT 09 SEP 09 (MoM) Variance OCT 08 Variance
Market Variance Market
Ranking Asian Utility Vehicle (Cat. I) YTD Share (Same Period) %age %age (vs OCT08)
4 Columbian Autocar Corp. 461 1.9% 767 2.9% -39.9% 65 2.2% 47 38.3% 69 -5.8%
7 Dreamco 16 0.1% 0 0.0% #DIV/0! 0 0.0% 0 #DIV/0! 0 #DIV/0!
3 Isuzu Philippines Corp. 3679 15.3% 4312 16.2% -14.7% 453 15.4% 405 11.9% 422 7.3%
2 Mitsubishi Motors Philippines Corp. 6813 28.4% 7911 29.7% -13.9% 829 28.1% 593 39.8% 778 6.6%
5 Nissan Motors Phil. 430 1.8% 531 2.0% -19.0% 73 2.5% 59 23.7% 24 204.2%
6 Suzuki Phils., Inc. 99 0.4% 12 0.0% 725.0% 7 0.2% 2 250.0% 1 600.0%
1 Toyota Motors Philippines Corp. 12476 52.0% 13075 49.1% -4.6% 1524 51.6% 1295 17.7% 1079 41.2%
Total AUV 23974 100.0% 26608 100.0% -9.9% 2951 100.0% 2401 22.9% 2373 24.4%

YTD SALES
2. LCV (OCTOBER 2009)
MTD SALES (OCTOBER 2009)
Same Mo.
YTD 200900.0% Market 2008 YTD OCT 09 SEP 09 (MoM) Variance OCT 08 Variance
Market Variance Market
Ranking Light Commercial Vehicle (Cat. II) YTD Share (Same Period) %age %age (vs OCT08)
12 Asian Carmakers Corp. (BMW) 168 0.4% 138 0.4% 21.7% 24 0.5% 12 100.0% 11 118.2%
8 Columbian Autocar Corp. 1576 3.7% 1541 4.0% 2.3% 273 5.3% 127 115.0% 148 84.5%
15 Dreamco Auto 26 0.1% 0 0.0% #DIV/0! 8 0.2% 4 100.0% 0 #DIV/0!
4 Ford Motor Company Phils. Inc. 4190 9.9% 4093 10.7% 2.4% 569 11.0% 458 24.2% 480 18.5%
10 General Motors Automobiles Phils., Inc 537 1.3% 895 2.3% -40.0% 57 1.1% 35 62.9% 68 -16.2%
7 Honda Cars Philippines Inc. 1831 4.3% 2830 7.4% -35.3% 210 4.1% 145 44.8% 230 -8.7%
3 Hyundai Asia Resources, Inc. 5670 13.4% 5455 14.3% 3.9% 559 10.8% 657 -14.9% 361 54.8%
6 Isuzu Philippines Corp. 2425 5.7% 3085 8.1% -21.4% 248 4.8% 204 21.6% 279 -11.1%
2 Mitsubishi Motors Philippines Corp. 10018 23.7% 4762 12.5% 110.4% 1171 22.6% 1119 4.6% 772 51.7%
11 Nissan Motor Philippines Inc. 342 0.8% 485 1.3% -29.5% 40 0.8% 37 8.1% 36 11.1%
14 PGA Cars, Inc. (Porsche) 55 0.1% 83 0.2% -33.7% 1 0.0% 2 -50.0% 8 -87.5%
13 Scandinavian Motors Corp. (VOLVO) 107 0.3% 30 0.1% 256.7% 6 0.1% 9 -33.3% 3 100.0%
9 Suzuki Phils., Inc. 912 2.2% 863 2.3% 5.7% 98 1.9% 81 21.0% 98 0.0%
1 Toyota Motors Philippines Corp. 10226 24.2% 9824 25.8% 4.1% 1455 28.1% 1219 19.4% 1255 15.9%
5 Universal Motors Corp. 4154 9.8% 4063 10.7% 2.2% 463 8.9% 457 1.3% 383 20.9%
Total LCV 42237 100.0% 38147 100.0% 10.7% 5182 100.0% 4566 13.5% 4132 25.4%
 YTD SALES
3. LT. TRUCKS (OCTOBER 2009)
MTD SALES (OCTOBER 2009)
Same Mo.
YTD 200900.0% Market 2008 YTD Market Variance OCT 09 Market SEP 09 (MoM) Variance OCT 08 Variance
Ranking Light Trucks (Cat. III) YTD Share (Same Period) %age %age (vs OCT08)
4 Dreamco Auto 74 4.7% 41 2.6% 80.5% 10 6.7% 10 0.0% 2 400.0%
3 Ford Motor Company Phils. Inc. 217 13.8% 90 5.7% 141.1% 9 6.0% 36 -75.0% 1 800.0%
6 General Motors Automobiles Phils., Inc 10 0.6% 91 5.8% -89.0% 0 0.0% 0 #DIV/0! 3 -100.0%
5 Pilipina Hino Inc. 30 1.9% 0 0.0% #DIV/0! 10 6.7% 2 400.0% 0 #DIV/0!
1 Isuzu Philippines Corp. 794 50.4% 869 54.9% -8.6% 86 57.3% 102 -15.7% 74 16.2%
2 Mitsubishi Motors Philippines Corp. 444 28.2% 491 31.0% -9.6% 35 23.3% 22 59.1% 50 -30.0%
7 Toyota Motors Philippines Corp. 5 0.3% 0.0% #DIV/0! 0 0.0% 0 #DIV/0! #DIV/0!
Total Light Trucks 1574 100.0% 1582 100.0% -0.5% 150 100.0% 172 -12.8% 130 15.4%

YTD SALES
4. TRUCKS & BUSES (OCTOBER 2009)
MTD SALES (OCTOBER 2009)
Same Mo.
YTD 200900.0% Market 2008 YTD Market Variance OCT 09 Market SEP 09 (MoM) Variance OCT 08 Variance
Ranking Trucks & Buses (Cat. IV & V) YTD Share (Same Period) %age %age (vs OCT08)
2 Columbian Motors Corp. 273 29.2% 291 34.4% -6.2% 52 28.9% 24 116.7% 43 20.9%
6 Dreamco Auto 1 0.1% 1 0.1% 0.0% 0 0.0% 0 #DIV/0! 0 #DIV/0!
3 Isuzu Philippines Corp. 182 19.4% 187 22.1% -2.7% 45 25.0% 25 80.0% 14 221.4%
5 MAN Automotive Concessionaires Corp. 12 1.3% 18 2.1% -33.3% 0 0.0% 5 -100.0% 1 -100.0%
3 Mitsubishi Motors Philippines Corp. 182 19.4% 23 2.7% 691.3% 9 5.0% 8 12.5% 2 350.0%
1 Pilipinas Hino Inc. 286 30.6% 327 38.6% -12.5% 74 41.1% 39 89.7% 48 54.2%
Toyota Motors Philippines Corp. 0 0.0% 0 0.0% #DIV/0! 0 0.0% 0 #DIV/0! 0 #DIV/0!
Total Trucks & Buses 936 100.0% 847 100.0% 10.5% 180 100.0% 101 78.2% 108 66.7%

EXPORT SALES (MoM)

2009 Market 2008 YTD Market Variance Variance Variance
Same Mo.
OCT 09 Market SEP 09 %age (vs
OCT 08
EXPORT SALES YTD Share (Same Period) Share %age %age OCT08)
Ford Motor Company Phils. Inc.

Total EXPORT Sales

 OCTOBER YTD 2009

SUMMARY COMMENTS
YTD OCTOBER 2009 2009 SALES FORECAST Balance
TOTAL INDUSTRY
TOTAL INDUSTRY 106,146 125,000 18,854
Total industry sales grew 12.9% on a month-on-month basis.
This can be attributed to the availability of models, aggressive
YTD SALES OCTOBER 2009 YTD SALES OCTOBER 2008 YTD %Change promotions, sustained sales of new variants and advance
purchase of new vehicles due to the damage brought about by
the typhoon. Also, there is a growth of 1.3% compared to the
TOTAL INDUSTRY
Total industry sales (PC+CV)
SALES (PC+CV) 106,146 104,757 1.3% same period last year. This can be attributed to the availability of
models, aggressive promotions and sustained sales of new
OCTOBER sales 2009 SEPTEMBER sales 2009 %Change vs. SEPT 09variants. Sales outlook for November is expected to be stable.
12,761 11,304 12.9%

Improved stocks of PC models, continuous deliveries and

attractive promos contributed to the 5.8% vs September 2009
increase in passenger car sales. A minimal decrease of 0.4%
PASSENGER CARS
was registered on a year to date comparison.
YTD SALES OCTOBER 2009 YTD SALES OCTOBER 2008 YTD %Change

37,426 37,573 -0.4%

OCTOBER sales 2009 SEPTEMBER sales 2009 %Change vs. SEPT 09

4,298 4,064 5.8%

The 16.9% increase in commercial vehicle sales is due to

refleeting, government purchases and improved sales of SUV
models. There was also a 2.3% growth on a year to date
YTD SALES OCTOBER 2009 YTD SALES OCTOBER 2008 YTD %Change comparison.

68,720 67,184 2.3%

OCTOBER sales 2009 SEPTEMBER sales 2009 %Change vs. SEPT 09

8,463 7,240 16.9%

 BREAKDOWN
Breakdown of CV: OF
CV

SUMMARY COMMENTS
AUV sales grew significantly by 22.9% for the month of
AUV (cat.1)
AUV (CAT. 1) YTD SALES OCTOBER 2009 YTD SALES OCTOBER 2008 YTD %Change October vs September 2009 due to fleet sales and stock
23,974 26,608 -9.9% availability of some high volume models. A 9.9% decrease was
registered compared to the same peiord last year (Jan-Oct.
OCTOBER sales 2009 SEPTEMBER sales 2009 %Change vs. SEPT 092008).
2,951 2,401 22.9%

Due to recently launched models/variants supported by an

LCV (cat.
LCV 2) (CAT.2) YTD SALES OCTOBER 2009 YTD SALES OCTOBER 2008 YTD %Change aggressive marketing campaign and dealer incentive promos,
42,237 38,147 10.7% LCV sales posted 13.5% increase on a month-on-month basis
while 10.7% growth year-on-year.
OCTOBER sales 2009 SEPTEMBER sales 2009
5,182 4,566 13.5%

LIGHT TRUCKS The absence of fleet sales and the lower-than-expected business
Light trucks (cat. 3)
(CAT.3)
YTD SALES OCTOBER 2009 YTD SALES OCTOBER 2008 YTD %Change spending are the factors that led to the low sales performance of
1,574 1,582 -0.5% the light truck segment. It registered a negative 12.8% growth
and negative 0.5% growth month-on-month and year-on-year
OCTOBER sales 2009 SEPTEMBER sales 2009 %Change vs. SEPT 09respectively.
150 172 -12.8%

TRUCKS &
Trucks & Buses
BUSES (cat. 4-5)
(CAT.4 YTD SALES OCTOBER 2009 YTD SALES OCTOBER 2008 YTD %Change Month-on-month sales grew significantly by 78.2% due to high
&5) 936 847 10.5% seasonality last month and 10.5% year-on-year.

OCTOBER sales 2009 SEPTEMBER sales 2009 %Change vs. SEPT 09

180 101 78.2%