Review of Operations Management in Selected Organizations

IIFL Ltd
The IIFL Group is a leading financial services company in India, promoted by first
generation entrepreneurs. The company has a diversified business model that includes
credit and finance, wealth management, financial product distribution, asset management,
capital market advisory and investment banking.
The company has a largely retail focused model, servicing over 2 million customers,
including several thousands of firsttime customers for mutual funds, insurance and
consumer credit. This has been achieved due to its e!tensive distribution reach of close to
",### business locations and also innovative methods like seminar sales and use of
mobile vans for marketing in smaller areas.

The company$s evolution from an entrepreneurial startup to a market leadership position
is a story of steady growth by adapting to the changing environment, without losing the
focus on our core domain of financial services. The company$s %&F' and lending
business accounts for ()* of its consolidated income in F+,- and has a diversified
product portfolio rather than remaining a monoline %&F'. The company is a leader in
distribution of life insurance and mutual funds among nonbank entities. .lthough the
share of e/uity broking in total income was only ,-* in F+,-, IIFL continues to remain
a leading player in both, retail and institutional space.