The document provides a template for a 60-second sales hook that includes sections for identity, struggle, discovery, result, call to action, and salutation. The identity section introduces the speaker. The struggle section describes a problem the speaker faced. The discovery section explains what solved the problem. The result section conveys how life has improved since implementing the solution. The call to action provides next steps. The salutation closes the pitch.
The document provides a template for a 60-second sales hook that includes sections for identity, struggle, discovery, result, call to action, and salutation. The identity section introduces the speaker. The struggle section describes a problem the speaker faced. The discovery section explains what solved the problem. The result section conveys how life has improved since implementing the solution. The call to action provides next steps. The salutation closes the pitch.
The document provides a template for a 60-second sales hook that includes sections for identity, struggle, discovery, result, call to action, and salutation. The identity section introduces the speaker. The struggle section describes a problem the speaker faced. The discovery section explains what solved the problem. The result section conveys how life has improved since implementing the solution. The call to action provides next steps. The salutation closes the pitch.
Identity (a sentence that identifies who you are) Hi Im [NAME] a [AGE] [OCCUPATION or DESCRIPTION] from [LOCATION]. Struggle (a sentence or two that describes the specific problem you struggled with) _______________________________________________________ _______________________________________________________ _______________________________________________________ EX: For years I struggled to [ACHIEVE / OVERCOME / UNDERSTAND / BREAK FREE FROM / MAKE MONEY WITH], but I was getting nowhere and I was at the end of my rope. [ADD DETAILS THAT INCREASE THE DESPERATION/URGENCY OF YOUR SITUATION]. Discovery (the thing that provided the solution to your problem) _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ EX: Then I discovered a [PERSON / SYSTEM / DEVICE] that helped me [DESCRIBE HOW THE DISCOVERY SOLVED YOUR PROBLEM]
Result (how life is since discovering and implementing the solution)
_______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ EX: Today Im [MORE SECURE / INDEPENDENT / SUCCESSFUL / RESPECTED / WEALTHY] and [PROOF DETAIL TO SUPPORT HOW YOUR LIFE HAS IMPROVED] Call to Action (give clear instructions about the next step) _______________________________________________________ _______________________________________________________ _______________________________________________________ _______________________________________________________ EX: If youd like to discover this [NAME OF DISCOVERY] for yourself at no charge [IF IT IS FREE] simply click the button that says [USE EXACT WORDING THEY WILL SEE ON THE BUTTON] and [DESCRIBE WHAT WILL HAPPEN] youll receive instant access to my special [REPORT / VIDEO TRAINING / MINI-COURSE]. Salutation _______________________________________________________ _______________________________________________________ EX: Thanks for watching and Ill see you there.