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  • 60SSH Worksheet

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    Verster Badenhorst
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    The document provides a template for a 60-second sales hook that includes sections for identity, struggle, discovery, result, call to action, and salutation. The identity section introduces the speaker. The struggle section describes a problem the speaker faced. The discovery section explains what solved the problem. The result section conveys how life has improved since implementing the solution. The call to action provides next steps. The salutation closes the pitch.

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    The document provides a template for a 60-second sales hook that includes sections for identity, struggle, discovery, result, call to action, and salutation. The identity section introduces the speaker. The struggle section describes a problem the speaker faced. The discovery section explains what solved the problem. The result section conveys how life has improved since implementing the solution. The call to action provides next steps. The salutation closes the pitch.

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    © All Rights Reserved
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    71 views2 pages

    60SSH Worksheet

    Uploaded by

    Verster Badenhorst
    The document provides a template for a 60-second sales hook that includes sections for identity, struggle, discovery, result, call to action, and salutation. The identity section introduces the speaker. The struggle section describes a problem the speaker faced. The discovery section explains what solved the problem. The result section conveys how life has improved since implementing the solution. The call to action provides next steps. The salutation closes the pitch.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 2

    60-Second Sales Hook

    KLT Hook Worksheet


    Identity (a sentence that identifies who you are)
    Hi Im [NAME] a [AGE] [OCCUPATION or DESCRIPTION] from
    [LOCATION].
    Struggle (a sentence or two that describes the specific problem you
    struggled with)
    _______________________________________________________
    _______________________________________________________
    _______________________________________________________
    EX: For years I struggled to [ACHIEVE / OVERCOME /
    UNDERSTAND / BREAK FREE FROM / MAKE MONEY WITH], but I
    was getting nowhere and I was at the end of my rope. [ADD DETAILS
    THAT INCREASE THE DESPERATION/URGENCY OF YOUR
    SITUATION].
    Discovery (the thing that provided the solution to your problem)
    _______________________________________________________
    _______________________________________________________
    _______________________________________________________
    _______________________________________________________
    EX: Then I discovered a [PERSON / SYSTEM / DEVICE] that helped
    me [DESCRIBE HOW THE DISCOVERY SOLVED YOUR
    PROBLEM]

    Result (how life is since discovering and implementing the solution)


    _______________________________________________________
    _______________________________________________________
    _______________________________________________________
    _______________________________________________________
    EX: Today Im [MORE SECURE / INDEPENDENT / SUCCESSFUL /
    RESPECTED / WEALTHY] and [PROOF DETAIL TO SUPPORT
    HOW YOUR LIFE HAS IMPROVED]
    Call to Action (give clear instructions about the next step)
    _______________________________________________________
    _______________________________________________________
    _______________________________________________________
    _______________________________________________________
    EX: If youd like to discover this [NAME OF DISCOVERY] for yourself
    at no charge [IF IT IS FREE] simply click the button that says [USE
    EXACT WORDING THEY WILL SEE ON THE BUTTON] and
    [DESCRIBE WHAT WILL HAPPEN] youll receive instant access to
    my special [REPORT / VIDEO TRAINING / MINI-COURSE].
    Salutation
    _______________________________________________________
    _______________________________________________________
    EX: Thanks for watching and Ill see you there.

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