Increased in Sales 0.

40
Broadened Market 0.25
Minimized Cost of Goods Sold 0.10
Enhanced Liquidity Confidence 0.25
TOTAL 1.00
CRITERIA WEIGHTS
Physical Expansion 4 5 2 4
Employing New Pricing Strategy 4 3 3 2
Physical Expansion 1.6 1.25 0.2 1
Employing New Pricing Strategy 1.6 0.75 0.3 0.5
D
ALTERNATIVES A B C D
C ALTERNATIVES A B
4.05
3.15
TOTAL