?

3
4
7
9
11
13
21
28
34
35

http://baike.baidu.com/view/6059.htm

(See)
(Hear)
(Use)
(Participate)

Sense
Feel
Think
Act
Relate

http://baike.baidu.com/view/6059.htm

Schmitt (1999)

Pine and Gilmore (1998)The

Experience Economy

Schmitt (1999)
(strategic experiential modules, SEMs)

http://www.scu.edu.tw/ba/2010conference/2010paper/02-2415-ME1-2.pdf

1
2
3

http://ir.nou.edu.tw/dspace/bitstream/987654321/1011/1/C1706-p111130-%E5%90%B3%E9%95%B7%E7%94%9F.pdf

http://logmgt.nkmu.edu.tw/teaching/resource/100report/articles/%C5%E
9%C5%E7%A6%E6%BEP%AC%A1%B0%CA%B9B%C4w%BC%D2%A6%A1%A
4%A7%AC%E3%A8s%A1G%C5%E9%C5%E7%B8g%C0%D9%C6%5B%C2I.pdf

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

http://baike.baidu.com/view/6059.htm

http://baike.baidu.com/view/6059.htm


Sense

Feel

Think

:?
!

http://baike.baidu.com/view/6059.htm


Act

NIKE

Relate

http://baike.baidu.com/view/6059.htm

()

(communications)
(verbal identity and signage)(product presence)
(co-branding)(spatial environment)
(electronic media)(people)

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

1.
2.
3.
http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

(Quasistatistical analysis)

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

1.

2.

3. 69.5%

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

(1)

http://baike.baidu.com/view/6059.htm

()
(2)

http://baike.baidu.com/view/6059.htm

()
(3)

http://baike.baidu.com/view/6059.htm

()
(4)

DIY

http://baike.baidu.com/view/6059.htm

()

(5)

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

http://baike.baidu.com/view/6059.htm

()

()

()

http://baike.baidu.com/view/6059.htm

()
()

()

()

http://baike.baidu.com/view/6059.htm

()
()

http://baike.baidu.com/view/6059.htm

(Experential Marketing)(Sense) (Feel)

Think(Act )(Re-late)

Experiential Marketing

300
2535100
150
Starbucks

http://baike.baidu.com/view/6059.htm


http://baike.baidu.com/view/6059.htm
http://nkmufgclub.blogspot.tw/2011/07/blog-post.html
http://www.cheers.com.tw/article/article.action?id=50262
19&page=1
http://www.wretch.cc/blog/fcuceed/9269341
http://www.scu.edu.tw/ba/2010conference/2
010paper/02-2415-ME1-2.pdf
http://logmgt.nkmu.edu.tw/teaching/resource
/100report/articles/%C5%E9%C5%E7%A6%E6
%BEP%AC%A1%B0%CA%B9B%C4w%BC%D2%A
6%A1%A4%A7%AC%E3%A8s%A1G%C5%E9%C
5%E7%B8g%C0%D9%C6%5B%C2I.pdf