You are on page 1of 40

-Facebook

120153115
120153124
120153152


20112011100Facebook
104681.59%
341201150

-
-


()

Facebook
Facebook

1.
?

2.
?
3.
?


Facebook


Facebook



Gefen

Ba and Pavlou

McKnight and Chervany


:

:
:

Lweis and Weight

Komiak and Benbasat



Brown and Reingen

Morgan and Hunt


:1.2.3.


Hagel and Armstrong:

:
()

()

()

()

Facebook
10GoogleFB

FBFB

FB

Facebook
facebook

1.
2.
3.
facebook

FB

FB!

Facebook

FBFB

FB
FB650
FB
FB

FB

FB

()FB

FB

Facebook


FB

FB


FBFB

WEB2.0

WEB2.0


25

FB
FB

facbbook API


Bernoff and Li(2008)-

Bernoff and Li(2008)POST


(People)
(Objectives)
(Strategy)
(Technology)

(listening)

(talking)
(energizing)
(supporting)

(embracing)

Web1.0Web2.0

Web2.0

Shin2009

2010

2010

.
FB
Algesheimer et al 2005

.
FB
Whetten and Godfrey 1998

McAlexander et al 2002

FB

FB

The End

You might also like