Professional Documents
Culture Documents
Wan-Ting Tsai
(Assistant Prof. Tsai-Yun Lo
CIS
2002
2008
2008
2010
2003
58
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2012
2011
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2011
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2009
20022008
2004
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2011
Brandr
Kevin Lane Keller2009
19
2010
1980
2005
Kevin Lane Keller2009Brand Equity
2080
2007
David Haigh
Kotler1991
1
2
3
4
5
Kotler
(1987)
CISCIS
CIS CIS
2.1
1(MI)
2(BI)
3(VI)
CIS
(1987)
2.2
(MI)
(BI)
(VI)
Alina Wheeler2011
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Alina Wheeler2011
2007
6Pplacepresentation
productpricingpromotion
personal service
Kotler & Keller2006
3.1
2008
3.2
60
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BI
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40
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SHEN FU3.2SF
2008
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Wheeler201111
Rohit Bhargava200811
20032003
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2010
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2003
2003By Culture
2007930
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383
1987
2009223-232
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2011
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2009
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20110419
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