Professional Documents
Culture Documents
GDP
(DCMS)1998 (Creative
industries task force) 1998 11 2001
(Creative Industries Mapping Documents)
(creative
industries)
(Creative Industries
1.
2.
3.
4.
()
()
?
4P (Product) (Price)
(Promotion)(Place & Distribution)
4 1981
3P(People)(Process)
(Physical Environment)
1. X =
Product X People=Appeal
2. X =
? 2001 i Pod
3. X =
()
FLOW
WEB3.0
(1) ? ?
(2) ? ? ? ?
(3) ? ? ?
(4) ? ?
(5) ? ?
(6) ? ?
(7) ?
(8) ?
5. X = Service X People=Viscosity
:
(1) -
(2) -:
(3) -:
:
X =
MV
[1-1]
5W5H 5W5H
5W3H 5W
Who
Whom()
Where
When
What
5H
How
How values
How long
How often
How much
8
5W5H
(
)
case
()
[1-2]
P in ko i
Pinkoi
Pinkoi 2010
,,,
,Pinkoi Facebook
Facebook Pinkoi
[1-3]
Pinkoi
1.
10
2.
3.Pinkoi
11
4.
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Pinkoi
FACEBOOK
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7%E5%89%B5%E8%A1%8C%E9%8A%B7%E7%9A%84%E7%A7%98%
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%E6%AD%A5(1)
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