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1997

GDP
(DCMS)1998 (Creative
industries task force) 1998 11 2001
(Creative Industries Mapping Documents)

(creative
industries)

(cultural and creative industries)

(Creative Industries

(Sunrise or Future Oriented


Industries
(Content Industries

1.

2.

100 1995 70 1994


15 1995 88 1994
9 1995

3.

4.

()

()

?
4P (Product) (Price)
(Promotion)(Place & Distribution)
4 1981
3P(People)(Process)
(Physical Environment)

1. X =

Product X People=Appeal

2. X =

Price X People=Market Power

Apple Power Macintosh


G
10%

? 2001 i Pod

3. X =

Promotion X People=New Media


()

4. X = Place X People=Process Power


:

FLOW

WEB3.0

(1) ? ?
(2) ? ? ? ?
(3) ? ? ?
(4) ? ?
(5) ? ?
(6) ? ?
(7) ?
(8) ?
5. X = Service X People=Viscosity
:

(1) -
(2) -:
(3) -:


:
X =

MV
[1-1]

5W5H 5W5H
5W3H 5W
Who
Whom()
Where
When
What
5H
How
How values
How long
How often

How much
8

5W5H

(
)

case

()

[1-2]


P in ko i

Pinkoi

Pinkoi 2010
,,,
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1.

10

2.

3.Pinkoi

11

4.

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