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740253010

. P.03

. P.04

.P.014

P.02

1-1

Bourdieu

Bourdieu &
Wacquant1998

Bourdieu

1-2 (field)

Bourdieu

1-3
,
,

,:

1-4field

1-5 champs Bourdieu

Bourdieu

2-1

Bourdieu

Bourdieu & Wacquant1998

anecdotes

3-1-1

Sack, 1988

theme


3-1-2
situation
Sandell1968

consumer behavior
Mehrabian Russell1974 M-R

pleasure, arousal, dominance

approach, avoidance

Mehrabian Russell1974
Donovan &
Rossiter, 1982 1
Baker1987ambient
factorsdesign factorssocial factors

Carbone Haeckel1994

mechanics clues

humanics clues

Turley Milliman 2000 Berman Evans1995

58

3-1-3
Binter
1992servicescape
physical factors

1
1.

2.

3.

Bitner
cognitivelyemotionallyphysiologically

Binter1992
Wakefield and Blodgett1994
spatial layout and functionality
aesthetics 1996 Binter1992 Baker
Grewal Parasuraman1994

layout
accessibilityfacility aesthetics
seating comfortelectronic equipment and
displayscleanlinessLucas2003
layout navigationcleanliness
ambienceseating comfort
interior dcor

3-1-4
Kano
Kano
11 15


22 5

1.
2.

3.

4.

5.

3-2-1

1992

2007

3-2-2
1996
6

10

3-2-3

5W1Hwho, what, when, where, why, how

2000

11

3-2-4 5W1H

5W1H

5W1H 18

12


19

13


5W1H
9

14

http://wiki.mbalib.com/zh-tw/%E8%90%A5%E9%94%80%E5%9C%BA%E5%9F%9F

http://baike.baidu.com/view/3422117.htm

http://zh.wikipedia.org/wiki/%E7%9A%AE%E8%80%B6%C2%B7%E5%B8%83%E8%BF%AA%E5%8E%84

http://www.ios.sinica.edu.tw/cll/fieldreflect.htm

http://ethesys.yuntech.edu.tw/pdf/etd-0825110-092946.pdf

17 4 2012 12

*** ***

http://www.jodesign.org.tw/index.php/JODesign/article/viewFile/957/499

2013
http://www.livinglabs.com.tw/2013award/intro/index

2006 5

http://www.nhu.edu.tw/~envart/learning/4/4_02.pdf

15

 16