TRNG I HC TN C THNG

KHOA : NGAI NG
B MN: TING ANH NH HNG
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CNG N THI VT
Mn: GIAO TIP THNG MI 1
Ni dung tm tt mn hc :

Cung cp thut ng thng dng v khi nim cn bn trong ting Anh giao tip thng mi.
Cch thc giao tip, tip th, lp quan h tt p vi i tc, giao dch qua Internet, so snh s
ging nhau v khc nhau gia 2 cng ty, m phn, gii quyt cc tnh hung kh khn, gii
quyt ri ro v mu thun.
Mt s im ng php cn thit:

Ti liu tham kho:

[1] Market Leader: New edition, Upper Intermediate. David, F , S Kent and D Cotton. London:
Longman, 2006
Ni dung chi tit :
Ni dung

UNIT 1: - Vocabulary: Good communicators

- Listening: Improving communications
- Reading: Internal communication
- Language review: Idioms
- Skills: Dealing with communication breakdown
- Case study: HCPS
- Workbook
UNIT 2: -Vocabulary: Collocations
- Reading: Coffee culture
- Listening: Adapting to markets
- Language review: Noun compounds and noun phrases
- Skills: Brainstorming
-Case study: Zumo-creating a global brand
- Workbook
UNIT 3: - Vocabulary: Describing relations
- Listening: Relationships in a global market
- Reading: AIG knows everyone
- Language review: Multi-word verbs
- Skills: Networking
- Case study: Getting to know you
- Workbook

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UNIT 4: -Listening: A successful business

- Discussion: Sole brothers
- Reading: Steve jobs
- Language review: Present and past tenses
- Vocabulary: Prefixes
- Skills: Negotiating
- Case study: Camden FC
- Workbook
UNIT 5: - Vocabulary: Synonyms and word building
- Discussion: Job satisfaction
- Listening: Staff satisfaction survey
- Reading: Perks that work
- Language review: Passives
- Skills: Handling difficult situations
- Case study: Office attraction
- Workbook
UNIT 6: - Vocabulary: Describing risk
-Listening: Effective risk management
- Reading: Planning for the future
- Language review: Adverbs of degree
- Skills: Reaching agreement
- Case study: Suprema Cars
- Workbook
REVISION UNIT A 1-6

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TRNG I HC TN C THNG
KHOA : NGAI NG
B MN: TING ANH NH HNG
----------

CNG N THI VT
Mn: GIAO TIP THNG MI 2
Ni dung tm tt mn hc :

Cung cp thut ng thng dng v khi nim cn bn trong ting Anh giao tip thng mi.
Cch thc lm vic theo nhm, huy ng ngun ti chnh, m phn, lng nghe khch hng,
in thai v ghi nhn thng tin t khch hng, qun l trong thng mi mt s cng ty
in hnh.
Mt s im ng php cn thit.

Ti liu tham kho:

[1] Market Leader: New edition, Upper Intermediate. David, F , S Kent and D Cotton. London:
Longman, 2006
Ni dung chi tit :
Ni dung
UNIT 7: -Listening: Success online
- Vocabulary: Internet terms
- Reading: Internet shopping
- Language review: Conditionals
- Skills: Presentations
- Case study: KGV Europe
- Workbook
UNIT 8: -Listening: Building successful teams
- Vocabulary: Prefixes
- Reading: The key to successful team building
- Language review: Modal perfect
- Skills: Resolving conflict
- Case study: The new boss
- Workbook
UNIT 9: -Listening: Getting a bank loan
- Vocabulary: idioms
- Reading: Raising finance
- Language review: Dependent prepositions
- Skills: Negotiating
- Case study: Vision Film Company
- Workbook

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UNIT 10: -Listening: Customer service

- Discussion: Customer complaints
- Vocabulary: Handling complaints
- Reading: Customers first
- Language review: Gerunds
- Skills: Active listening
- Case study: Hermes Communications
- Workbook
UNIT 11: -Listening: Managing crises
- Reading: Keeping your client relationship afloat
- Vocabulary: Noun phrases with and without of
- Language review: Contrast and addition
- Skills: Asking and answering difficult questions
- Case study: Game over
- Workbook
UNIT 12: - Vocabulary: Management qualities
- Listening: Successful managers
- Reading: Management styles
- Language review: Text reference
- Skills: Putting people at ease
- Case study: Zenova
- Workbook
REVISION Unit 7 - 12

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