MVGR COLLEGE OF ENGINEERING

CHINTALAVALASAVIZIANAGARAM
SCHOOL OF MANAGEMENT STUDIES

S.J.ABHILASH
REG.NO.13331E0088
SECTION-B
SUMMURY ON
SALES AND DISTRIBUTION

The better business can manage the relationships it has with its customers the more successful it
will become. Therefore companies that specifically address the problems of dealing with customers on a
day-to-day basis are growth in popularity. In the commercial world the importance of retaining existing
customers and expanding business is paramount. No organization is secure today unless its every action
is processed through the customers eyes. Todays business is facing fierce and too aggressive
competition while operating in both domestic and global markets.
SALES AND DISTRIBUTION is an important marketing mix. In earlier days the consumers used
to book for a car and wait for more than a year to actually buy it. Also the concept of Show rooms was
non-existent. Even worse thing was the state of the after sales service. With an objective to change this
scenario & to offer better service to customers, Maruti took initiative. To gain competitive advantage,
Maruti Suzuki developed a unique distribution network. Presently the company has a sales network of
802 centres in 555 towns and cities, and provides service support to customers at 2740 workshops in
over 1335 towns and cities.

The study concentrates on the sales and distribution in the company, to support company activities
regarding sales and distribution, to enhance better relationship with new customers and as well as old
customers in the company, further information gained from the study can help the company to know the
needs of the customer and thereby serve the customer in better way for better business in future.