Smoothie Sunday

By: Kanyanat Luangaroonlerd(Bonus)

Nawamon Athakaiwalvathi(Nique)
10-5
WHO DO WHAT
Ownership : Bonus
Product: Nique
Fixed cost, variable cost, selling price : Bonus
Cash flow: Nique
Breakeven: Bonus
Pricing strategy: Nique
Logo/ Slocan : Bonus
Location : Nique
Part2 : Bonus& Nique

Ownership
Name Age Gender Interest of share holding
Nique 16 Female 50%
Bonus 16 Female 50%
Product


3 flavor of smoothies
INGREDIENT for 500 glasses of smoothies
-milk :2000 Baht
-honey : 800 Baht
-ice :200 Baht
-strawberry : 5000 Baht
-raspberry : 5000 Baht
-orange : 800 Baht
-banana : 600 Baht


*reference : www.tops.co.th



Packaging
Straw : 100 baht
Plastic glass : 500 baht
* Reference : www.tops.co.th


Others:
-wheel barrow : 2,000 Baht
-rent : 3,000 Baht
-blender : 3,000 Baht

*reference:www.neonock.com
:www.Priceza.com





Others:
-wheel barrow : 2,000 Baht
-rent : 3,000 Baht
-blender : 3,000 Baht

*reference:www.neonock.com
:www.Priceza.com
FIXED COST
VARIABLE COST
Wheel barrow 2000 Baht Milk 2000 Baht
Rent 2000 Baht Honey 800 Baht
Blender 2000 Baht Ice 200 Baht
Bank loan repayment 2240 Baht Fruit Baht 5400 Baht
Straw 100 Baht
Plastic glass 500 Baht
Total:8240 Baht Total: 9,000Baht
Selling price
50 Baht per glasses
Variable cost per glasses
30 Baht per glasses
Cash Flow
Jan Feb Mar Apr May Jun
Opening
Balance
50,000 104,000 108,860 113,720 120,580 125,440
Cash inflow
Loan 50,000 - - - - -
Sale revenue 30,000 25,000 25,000 30,000 25,000 25,000
Total cash-
inflow
80,000 25,000 25,000 30,000 25,000 25,000
Cash outflow
Rent 3,000 3,000 3,000 3,000 3,000 3,000
Purchase 18,000 15,000 15,000 18,000 15,000 15,000
Blender 3,000 - - - - -
Wheel barrow
2,000 - - - - -
bank loan
repayment
- 2240 2240 2240 2240 2240
Total cash-
outflow
26,000 20,240 20240 23240 20240 20240
net cash flow 54,000 4,860 4,860 6,860 4,860 4,860
Closing
Balance
104,000 108,860 113,720 120,580 125,440 130300
Cash flow
Cash flow in January, this month is a High season. So
many tourist go there. But February, March, May , and
June are not in high season and it still in winter, so the
money in cash flow might be decrease. When reach at
April, the summer season and it in Songkran festival. So
the number of sale is going up.
BREAK EVEN
0
5000
10000
15000
20000
25000
30000
35000
0 100 200 300 400 500 600
variable cost
sale revenue
fixed cost
total cost
BREAK EVEN
Our variable cost is a bit high, therefore we can improve
our breakeven by try to find another same product which
is have the lower price.
LOGO OF SMOOTHIE
SUNDAY
SLOCAN:
FREEZE
YOUR DAY


LOCATION:
In front of Dusit zoo in Rama 5 road because there are
many people go there everyday. And the weather in there is
very hot. So they might buy our Smoothies.


PRICING STRATEGY:
Promotion : Buy 2 get 1 free
MARKET RESEARCH
SWOT
Strength: Low price
Weak: dont have enough flavor
Threat: have many competition there
Opportunities: There are many people walk through our stall since
Dusit zoo is tourist attraction place

MARKET RESEARCH
USP : we use organic ingredients to make a smoothies
that make a smoothies good for health and
Customers-target: Tourist
Stakeholders: Bank, supplier, Costumer
Pricing strategy: Competitor Pricing
Supplier: - Top supermarket
-Tesco Lotus - Big C
-Gourmet - Villa