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Presented by:

Sapna kumawat
 In India there are 100 people per vehicle, while this figure is 82 in China. It is
expected that Indian automobile industry will achieve mass motorization
status by 2014.

• India is the fourth largest car market in Asia - recently crossed the 1 million
mark.

• Unlike the USA, the Indian passenger vehicle market is dominated by cars
(79%).

 The first automobile in India rolled in 1897 in Bombay.

 India is being recognized as potential emerging auto market.

 Foreign players are adding to their investments in Indian auto industry.


 Hyundai Motor Company dates to April 1946 when founder,
Ju-Yung Chung established Hyundai Auto Service in Seoul,
South Korea.

 Hyundai Motor Company was founded by Ju-Yung Chung


and younger brother Se-Yung Chung in December 1967.

 The name Hyundai was chosen for its meaning which in


English translates to “modern.
 The second largest car manufacturer and
the largest passenger car exporter from
India. .

 HMIL presently markets 33 variants of


passenger cars across segments.

 Hyundai has one of the most advanced


research and development facilities that
focus on state of the art product and design
engineering and rigorous quality
enhancement.
OBJECTIVE
The company aims to achieve sustainable,
profitable growth through the development of
superior products, and customer-relevant
technologies. The company’s top priority is
achieving global competitiveness in an
increasingly global environment.
CONSUMER TARGET WHO NEEDS…..

 Middle to upper income  True value for their


professional. money and comfortable
ride.
 College student.
 Style and speed.
 HYUNDAI ACCENT.

 HYUNDAI SANTRO XING.

 HYUNDAI SONATA EMBERA.

 HYUNDAI TERRACAN.

 HYUNDAI TUCSON.

 HYUNDAI VERNA.

 HYUNDAI GETZ.

 HYUNDAI ELANTRA.
STRATEGY OF HYUNDAI
MARKET STRATEGY PRICING STRATEGY

 ENCIRCLEMENT ATTACK  PERCEIVED VALUE PRICING

 POSITION DEFENCE  WARRANTIES


 PRODUCT POSITIONING

 P.O.D.
(POINT OF DIFFERENTIATION)
STRENGTH WEAKNESS
. STRONG FINANCIAL POSITION. .UNAFFORDABLE FOR
MIDDLE CLASS.
. STRONG BRAND IMAGE.
. COMMODITY PRICE RISK.
. PRODUCT INNOVATION.
. EXCHANGE RATE RISK.
. THE QUALITY ADVANTAGE.
. QUALITY SERVICE ACROSS
1036 CITIES.
OPPORTUNITY THREAT

. LOAN FACILITY. . CUT-THORAT


. INDIAN RURAL MARKET. COMPITITION.

. LEADING GROWTH. . RISK FACTOR.


.BUSSINESS FACTOR.
 After making a foothold in the urban and semi-urban areas,
Hyundai Motors now desires to grasp India's rural markets
which are untapped by small car manufacturers so far.

 HMIL has entered into retail partnership with several Indian


financial institutions like HDFC Bank, ICICI Bank, Mahindra
Finance, Punjab National Bank and Sundaram Finance.

 HMIL has strategic tie ups with Syndicate Bank, Bank of


India, Punjab National bank, Canara Bank, Bank of Baroda
and Corporation Bank.
• Hyundai wins the DHL-CNBC
Tv18 International Trade
Awards 2008-09.

• Hyundai Motor wins the


‘Manufacturer of the Year’
award at the NDTV Profit
Car & Bike Awards 2009.

• Indian Car Of The Year


2008.

 Compact Car of the Year.


 Car of the Year 2008 .

 Small Car of the Year


2008.

 Aaj Tak Viewers


Choice Award.

 JD Power Asia Pacific


Initial Quality Study
(IQS).

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