The document discusses Tottenham Hotspur F.C., an English soccer club, and analyzes its business decisions around building a new stadium and acquiring better players. It notes that Tottenham should build a new stadium to increase ticket sales as its current stadium is often sold out. It also suggests Tottenham could buy better players to improve team performance and generate more revenue, but only if it has the additional seating from a new stadium to accommodate more fans. Finally, it reviews Tottenham's working capital management compared to other companies.
The document discusses Tottenham Hotspur F.C., an English soccer club, and analyzes its business decisions around building a new stadium and acquiring better players. It notes that Tottenham should build a new stadium to increase ticket sales as its current stadium is often sold out. It also suggests Tottenham could buy better players to improve team performance and generate more revenue, but only if it has the additional seating from a new stadium to accommodate more fans. Finally, it reviews Tottenham's working capital management compared to other companies.
The document discusses Tottenham Hotspur F.C., an English soccer club, and analyzes its business decisions around building a new stadium and acquiring better players. It notes that Tottenham should build a new stadium to increase ticket sales as its current stadium is often sold out. It also suggests Tottenham could buy better players to improve team performance and generate more revenue, but only if it has the additional seating from a new stadium to accommodate more fans. Finally, it reviews Tottenham's working capital management compared to other companies.
(1/23/2012) Prof. Rocco Huang Getting to know an industry Learn the necessary basics Know what info you are looking for. And stop when youve found them. Dont be distracted by unnecessary details. You goal is not to become a walking encyclopedia Learn the economics of a business How does the business make money? Hotspurs 2010 annual report 90 pages. 30 pages of pictures. 5 pages of financial statements. 35 pages of notes to financial statements. Ignore the pictures Pay attention to the small print footnotes! Chase the money, not the soccer ball Tottenham Hotspur F.C. Chase the money Suttons Law Willie Suttons answer for why he robbed banks because thats where the money is. The most obvious answer is usually the right one. Its a business Participate in the English Premier League 4 th most lucrative sports league in the world. After NFL, MLB and NBA, but ahead of NHL. Publicly traded on London Stock Exchange since 1983 U.S. examples: Boston Celtics, Green Bay Packers High financial stakes Some of the most valuable sports franchises in the world. Manchester United is worth $1.87 billion. Some of the highest paid athletes David Beckhams $250 million 5-year contract with LA Galaxy. The economics Soccer and English Premier League basics 3 points for win, 1 point for tie, 0 for loss. Teams ranked by season total points. Top four teams to play in UEFA Champions League (similar to playoffs). Bottom three teams relegated to lower league. Better performance leads to more revenues! Thats ALL you need to know about soccer. Revenue sources: Attendance (~25%) Sponsorship rights (~25%) Merchandise sales (10%) Broadcast rights (~40%) Operating costs Staff (~50%) Trading players (~30%) Main investments: Stadium, and Players The decisions Build a new stadium Tickets sold out for every game. Waiting list of 20,000 fans. A new stadium can host 60,000 fans. v.s. 36,500 in White Hart Lane Increase seats by 64% Cost $250 million. Takes two years to build. Buy a better player To improve team performance and revenues Costs: Transfer fees (20 million) and salary (2.6 million/year, 10% increase per year) Do both Synergy between the two decisions IF: seats are already sold out, THEN: can reap only of the full benefits of adding a better player. Finance 101 It takes money to make money Remember the denominator IC (invested capital) in ROIC? How can we invest fewer of our own capital? Make someone loan money to you for free. Collecting money before providing service to your customers Cafeteria dining plan, Spartan Cash Season tickets, Newspaper subscriptions, Insurance companies, gift cards, Amazon.com, Dell Computers, etc Customers lend money to you for free! Never the opposite! Customers get to use the cars before the car companies receive full payments. Car companies lend money to customers for free! Thats how GM went bankrupt! Good vs. poor working capital management As % of sales Tottenham Hotspur (2010) Amazon, Inc. (2009) Expedia.com (2009) New York Times (2009) Ford Motor Co. (2009) Toyota Motor Co. (2010) Accounts Receivable 30.0% 4.0% 10.4% 15.1% 72.5% 34.1% Inventory 0.9% 8.9% 0% 0.7% 4.3% 7.5% Accounts Payable 57.6% 22.9% 27.5% 5.2% 12.3% 10.3% Accrued Expenses 30.5% 5.1% 11.0% 13.3% 18.3% 9.2% Net working capital -58.0% -16.0% -43.9% -1.6% 43.5% 20.2% The obvious but sometimes forgotten A new stadium is not built in one day Two years is more like it Bigger stadiums require more maintenance costs Cant sell more tickets if the stadium is full