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Comparative Analysis of
LG Products vis - à - vis the
Market Competitors
Presented By:
Nikhil Kumar Dhakha
081092
FMG XVII
Company Profile
LG has a pie of 6%
Close competitor of
Mobile Phones
Ad Recall of 97%
High Popularity
Mobile Phones
Mobile Phones
Popular in specific user
segments
Has a share of 6%
Close competitor of LG
& Apple
Mobile Phones
Has a share of 6%
Close competitor of
SPSS Output
Test of Wilks' Lambda Sig.
Function(s)
Structure Matrix
Standardized Canonical Discriminant Function Coefficients
Function
1 2
Function Sound Quality .340* .282
1 2 Camera Quality .224* .182
Business Utility .017 .581*
Looks 1.524 -.750
Connectivity Options .070 .548*
ASS -2.543 -1.457
User Interface .078 .515*
User Interface .045 .017
Battery Life -.039 .514*
Battery Life -1.350 1.236 ASS -.006 .324*
Camera Quality -.529 -1.681 Looks .239 .254*
Sound Quality 1.976 1.613 Pooled within-groups correlations between discriminating variables
and standardized canonical discriminant functions
Business Utility 1.207 1.131 Variables ordered by absolute size of correlation within function.
1 2 3
Original Count 1 48 2 0 50
2 14 36 0 50
3 12 2 36 50
LG is an emerging player
Segment: Refrigerators
Brand Awareness & Market
Share
Market Leader- LG
Refrigerators
Segment: Refrigerators
Image Profile Analysis
LG- Closest to the
Ideal Product
Unstructured
positioning
pattern for
other players
Segment: Refrigerators
Perceptual Map
Conclusions- Refrigerators
market
market share
Air Conditioners
Unstructured
positioning
pattern for
other players
LCD TV
LG and Samsung
have very
similar user
perceptions
Videocon has a
declining market
share
Segment: LCD Televisions
Perceptual Map
Recommendation
Similar User perception needed to be carried on,
in the Refrigerator & AC Segments.
LG needs to upgrade itself on technologies like
Noise Level reduction, Power Consumption in
the AC segment.
Innovations to be brought into the products in
the Mobile Phone market, improving attributes
like Battery Life, Camera Quality etc.
LG needs to bring in better strategies &
technology to overtake the closest competitor
Samsung in the LCD TV market.
Limitations
http://wikipedia.org
http:/gsmarena.com
http://my3q.com
Thank You