Orientation and

Socialization
 Objectives of
Orientation

1. “Describe” company culture

2. Create first impression

3. Avoid problems of unmet

expectations or reality shock
 Objective of Orientation

4. Define: Avoid:
Roles Role overload
Norms Role conflict
Values Role ambiguity

5. Provide benefit materials and answer

questions
6. Produce organizational commitment
 Orientation and Socialization
Procedures

1. Focus on a long term program

2. Communicate cultural values

3. Foster links between employees and

organization
 Orientation and Socialization
Procedures

4. Reemphasize realistic job previews

5. Provide employee handbook

6. Allow and encourage two-way interaction

 Examples of Orientation
Programs

1. Toyota (USA)
 Intended to convert employees to the
firm's ideology of quality
 Teamwork
 Personal development
 Open communication
 Mutual respect
 Examples of Orientation
Programs

2. Texas Instruments
 One-day seminar
 Aimed at reducing anxiety
 Cleary define what to expect

3. Corning Glass
 See handout
 Examples of Orientation
Programs

4. Pepsi
 Severe pressure creates competitive
culture
 Improve market share; careers ride on
tenths of a market share point
 “Creative tension”; moving managers to
new jobs