Chapter-1

PROFILE OF BIKANO
(BIKANERVALA)
















Corporate Office
Bikanervala Foods Private Limited
A-28, Lawrence Road Industrial Area, New Delhi - 110035 (India)
Phone: +91-11-47006700 (30 Lines), 27151607, 27151612,
27151614 and 27105958
Fax: +91-11-27196893
www.bikanervala.com




COMPANY PROFILE

Bikanervala is one Indias most prominent families in the business of traditional hospitality
products like sweets and namkeens.
Bikanervala Foods Pvt. Ltd. is an ISO 9001:2000, HACCP and SQF 2000 certified company
with a chain of 88 outlets in India and aboard, serving vegetarian North Indian, South Indian,
Continental, Chinese cuisine and Fast Food along with a vast variety of traditional Indian
sweets and snacks.
Bikanervala was started in 1950, when a large family of traditional halwais from the famous
city of Bikaner decided to explore business opportunities beyond Rajasthan. They migrated to
Delhi and brought with them a treasure of traditional recipes perfected by their forefathers.
Bikanervala is running outlets at Delhi and NCR, Agra, Lucknow, Meerut, Allahabad,
Ahmadabad, Hyderabad and Jalandhar. Currently, it has 18 company-owned and 20 franchise
outlets. The total business generated from franchising stands at 50 per cent.
The USP of Bikanervala is committed to hygiene and standardized quality. It has achieved
the unique distinction of becoming the first Indian company in its category to have been
granted ISO-9001:2008 certificate.

History
Tradition taste that goes back several generations, recipes that have been handed down as
precious family treasures from one generation to another, a definitive will to bring good taste
to a larger audience and an almost missionary zeal to create an everlasting imprint.
Fifty years ago, two brave sweet makers made the journey from their home town Bikaner to
Indias bustling capital city. They brought with them secrets of sweets making as their capital
and an enthusiasm to present a very different culinary experience to the people who till now
were exposed to very different kind of savories.
They started small with a shop in Old Delhis Moti Bazaar. Soon, their unique taste of the
Bhujiya and Moong Ki Dal ka Halwa found many discerning patrons. Their reputation
spread like the lavish aroma of their credible creations and slowly but surely Bikanervala
grew into a name easily recalled and referred for every celebrations or even a small snack.
The main ingredient of their success was the untiring work ethic and unwavering
commitment to quality that the family blended so well with their traditional forte. In its own
little way, Bikanervala has contributed to the history of Delhi. Around thirty two years ago,
the introduced the city to its first, incredible taste of Kaju katli a sweet that is almost for
every celebration now.
From Bikaner to the hearts and minds of people across India and the world, it has been a
heartwarming journey for Bikanervala. A sweet aroma of success that will envelope many
more in its fold in upcoming time.

Concept/Brands
Bikanervala has three brands or concepts of food. They are as following:
Bikanervala

The traditional Indian sweet shop cum restaurant, here
you can find the pleasure & warmth of traditional
Indian sweets, namkeens, chat & snacks and 100%
pure Vegetarian multi cuisine restaurant which is
served & delivered with passion and celebration.
Bikanervala concept always has been to innovate and yet maintain the original flavor
of traditional Indian food with primary focus on quality, hygiene and affordability.
Customer satisfaction is on top at Bikanervala. Bikanervala showrooms are located in
India, Nepal, and UAE & New Zealand.

Bikano

Bikano is our international brand of packaged sweets, namkeens, papad and
sherbets manufactured according to the world standards of hygiene and quality.
Its packaged products have always been big attractions of customers
in both India and abroad. Its food products like namkeens, cookies
and syrups have made it the most preferred in between meal snack all over the world.

Its concept of constant innovation through the use of modern technology for
packaging retains its original flavor for maximum time period.
Its vast variety of product are available in Bikanervala and Bikano Chat Caf outlets
and also in super markets in India and Aboard.

Bikano Chat Caf

Bikano Chat Caf is a new age concept of Bikanervala
aimed at establishing a strong network in the corporate
and the retail segment.
It is a chain fast food restaurants and Tuck Shops serving traditional Indian Chat,
Combo Meals, Burger, Pizza and Snacks in a modern hygienic environment.Their main focus
has been to provide packaged traditional foods at an affordable price to their customer groups
are located in corporate houses, mall, and exhibition stalls etc.Their innovative menu and
state-of-the-art manufacturing and delivery systems ensures original flavor from kitchen to
customer.

Angan
Angan, a pure vegetarian family restaurant that provide vegetarian food to the people who
even traveled to India. Angan pure vegetarian restaurants are now available in Delhi, India &
Kathmandu, Nepal.

Bikanervala Boutique Hotel
Bikanervala has also launched a new hotel in the vicinity of Hyderabad at Banjara Hills, right
above the Bikanarvala restaurant. Bikanarvala group has followed the concept a boutique
hotel to provide hospitality services with traditional Indian customs.



GLOBALIZATION

It is a multinational organization. It has its outlets in foreign countries also.Today,
Bikanervala commitment to quality and professionalism has found global recognition. The
organization is now scaling to create a global footprint and deliver the same great experience,
quality of product and traditional panache to a world-wide audience. The company is running
outlets in Dubai, Kathmandu, New Zealand and London.
They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New
Zealand and Singapore.
The countries having Bikanervala outlets are Canada, USA, United Kingdom, Germany,
China, Middle East Europe, Sri Lanka, Singapore, Thailand, Malaysia, Australia and New
Zealand.
National Business
Bikano has always been a name to reckon with for its traditional Indian snacks like
namkeens, sweets, cookies and sherbets. With the advent of modern technology of packaging,
its products reached far and wide across India and became an instantly popular. There is a
stringent control on quality of each and every product that goes out of its factory, which is
why it has been awarded ISO 9001: 2000 by UL India ltd.

Also, it is one of the very first packaged food export house registered with the government of
India and it is one of the largest in its sector. The snacks and savouries are packed in
convenient sizes and can be brought at affordable rates. Moreover, there are special gift
packs, with assorted range of sweets and namkeens for festivals and occasions that makes
Bikano a perfect gift item. Its large distributor network across India ensures that the products
reach every nook and corner.
International Business
Traditionally, Bikano has always been well known for its exquisite Indian snacks the world
over. And it has been growing at an amazing 200% since past 2 years which is a testament of
its demand in the foreign countries. USA, Canada , UK , Germany , Australia , Singapore and
Middle-East are few countries where their products are in high demand.

Highest standards of quality are employed both during the production of their snacks and
savories. It is because of this reason, they have been awarded ISO 9001: 2000 by UL India
Ltd. Bikano is also a HACCP and SQF 2000 CM certified organization by SGS India Ltd.
The quality standards are in line with the requirements of FDA according to Australian and
New Zealand regulations. Bikano also has a large distributor network across the world, which
ensures its products get a wide reach.


There are two maps showing distribution of Bikanervala in world and in national territory








COMPANYS VISION & MISSION

Vision
Our vision is to promote India and Indian heritage, culture and cuisine worldwide. We are
focusing on customizing Indian food for the Global Market. Good taste takes time to develop.
Exclusive recipes go through subtle evolution to become timeless classics. Tradition melds
into modernity while still keeping its character intact. Bikanervala is the true essence of the
coming together of a grand heritage with innovative energy.
It has taken over half a century of focused growth and driven purpose to transform
Bikanervala from a traditional sweets and snacks maker to a brand universally recognized as
a symbol of great quality and exceptional taste.Today, the 35 Bikanervala outlets spread
across India are beacons of a fresh approach to eating out that combines the best of centuries
old recipes with modern technology.
Bikanervala outlets can be found in Delhi, UP, Haryana, Gujarat, & Andhra Pradesh, Abroad.
They have already spread the good cheer and taste and ambassadorship to Nepal, UAE, New
Zealand and Singapore
Packed snacks and food chain, Bikanervala, is planning to invest Rs 250 crore over three
years to open more restaurants and increase production capacity.Under the plan, the company
will invest upto Rs 150 crore in adding 60 new restaurants across the country. It will add 10-
12 new restaurants every year. The company already has 40 restaurants in India, spread
across north India, and Ahmedabad and Hyderabad.
The rest, Rs 100 crore, will be utilised in ramping up production capacity at a plant in
Haryana. It will also set up a new plant that is expected to come up in Greater Noida.





MISSION
Review, recreate and rediscover the trend of healthy eating and innovate and invent fresh new
methods to nourish and delight everyone we serve.
At Bikanervala, our basic motive is to offer best services and quality to satisfy our customers
throughout the globe. Quality is our passion and this spirit has transformed the traditional
Indian sweet-maker into a full-fledged processing food industry
To provide our customers perfect taste and quality in best of packaging.

PRODUCT RANGE OF THE COMPANY

Products
Chats and Snacks
Mini Meals and Combo
Curries and Breads
South Indian
Chinese
Pizza and Sandwiches
Shakes and Kulfis
Desserts
Sweets
Namkeens
Syrups
Bake














































SIZE OF THE ORGANIZATION

It is a mid size organization with:
Turnover of 400 crore
1200 manpower(outlet &factory)
































CHAPTER-2
SWOT ANALYSIS










THE USP
Bikanervala is committed to hygiene and standardised quality. It has achieved the unique
distinction of becoming the first Indian company in its category to have been granted ISO-
9001:2008 certificate.


STRENGTH

Good taste
Good image position
Good variety
The product has good brand awareness
and a high quality image.
Good and attractive packing which
always attract the people.

WEAKNESS

Less advertisement
Less availability of brand in many
outlets.
Consumer proximity to retail outlet.
Schemes given to retailer are not
enough.
Sale pushing of other brand such as
haldirams.

THREAT

Competition from Lehar, haldiram and
crax.
Competition from other local brands.
Increase in cost of raw material.
Health consciousness among people.


OPPORTUNITY

Increase its outlets.
Launch product for health conscious
people.
By providing proper schemes bikano
can increase its supply.
By providing more profit margin bikano
can increase its supply.