Cision

Google Analytics
Media relations
Social media
(Facebook, Foursquare,
Google+, Instagram,
Pinterest, Twitter, Vine)


Event planning/logistics
HootSuite
Microsoft Office
Spanish (conversational)
reading and writing
Sysomos
Web design/editing

MOLLY BRETAG
molly.bretag@gmail.com (815) 993-5632mollybretag.weebly.com

EDUCATION SKILLS
University of Illinois at Urbana-Champaign May 2014
Bachelor of Arts in Communication, with concentration in Mediated
Communication & Technology GPA: 3.54/4.00
Minor: Global Studies with concentration in
International Communication
Public Relations Certificate

INTERNSHIP EXPERIENCE
Blue Chip Marketing Worldwide Northbrook, IL
Public Relations Intern June 2014 Present
Gain client coverage in print and online media through pitching news outlets and managing media relations
Create recaps for media outreach, blogger campaigns, and events to share results with both senior-level management and clients
Execute blogger outreach campaigns to gain coverage and develop relationships with bloggers having 10,000+ followers
Brainstorm ideas and conduct research using Sysomos and Compete PRO for technology and consumer-packaged goods clients
MRY Champaign, IL
Campus Ambassador for Coca-Cola Jan 2013 May 2014
Executed social media promotions and remained in top 10 of 375 reps for most traffic on content and top 5 for 12 additional areas
Managed brand messages by organizing, planning and hosting monthly on-campus activations while adhering to a set budget
Analyzed social media traffic to determine best time of day to garner most activity on posts and leads to online destinations
Presence Covenant Medical Center Champaign, IL
Public Relations and Marketing Intern May - Aug 2013
Produced news releases for local media outlets on upcoming events resulting in increased attendance compared to previous quarter
Designed graphics and layout and produced content for original marketing materials, including fliers, brochures and newsletters
Rebranded content on website, marketing materials and signage with new logo and company colors after corporate merger
University Directories Champaign, IL
Sales Representative May - Aug 2012
Exceeded sales requirements with total of $23,535 (average is $12,000), finished sixth of 46 reps in region, second of 6 on team
Selected to attend Sales Foundations Academy to learn techniques such as handling objections and building product value
Maximized cold calls in territory and earned Blue Collar Award by averaging 35+ calls a day (national average is 30 calls)
The Around Campus Group Champaign, IL
Brand Ambassador for Around Campus Mobile App Aug - Sept 2012
Coordinated guerilla marketing strategies and social media campaigns to market Around Campus mobile app to students
Boosted mobile app downloads and traffic to finish

third out of 68 campuses for most activity on app during campaign
Orchestrated and marketed Around Campus Crawl (a Twitter-based scavenger hunt) for over 200 students

LEADERSHIP & ACTIVITIES
Public Relations Student Society of America Champaign, IL
Festival Relations Committee for Ebertfest Sept 2013 May 2014
Publicized film festival by connecting with Registered Student Organizations and other student groups
Planned logistics for Ebertfest Film Festival including hospitality, assembling film passes and organizing promotional items
Elected to attended networking trip in Chicago to meet and learn from public relations working professionals
Her Campus Illinois Champaign, IL
News Editorial Writer Sept 2013 May 2014
Wrote news stories and produced original photography for online publication on topics geared towards collegiate women
Pitched original story ideas to Editor-in-Chief and VP Public Relations
Increased reader traffic from multiple campus communities by promoting news stories on social media accounts
Alpha Omicron Pi Sorority Champaign, IL
Event Coordinator Nov 2011- May 2013
Negotiated and handled contracts with a variety of venues, vendors and transportation companies for more than 35 events
Developed and maintained $4,500 budget throughout the semester to resourcefully spend allotted money
Directed committee of eight women by delegating tasks and utilizing their skills for effective communication throughout the chapter
Panhellenic Delegate Nov 2010 - Nov 2011
Established and achieved six key semester goals for the Chapter; only two of 18 chapters at Illinois accomplished their goals
Increased participation of chapter members in Panhellenic events by more than 50% from the previous year by implementing teams
Panhellenic Recruitment Board Champaign, IL
Logistics Coordinator Nov 2012 - Sept 2013
Oversaw and planned the entirety of Panhellenic Formal Recruitment for approximately 1,400 women with other board members
Improved plan for coordinating facility use for various events throughout the recruitment process
Pioneered colonization of a new chapter by coordinating facility use and overseeing promotional efforts throughout campus