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  • Pampers Sol

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    Aniket Pallav
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    The document displays the results of a principal component analysis of 10 variables related to preferences for feminine hygiene products. The analysis identified 3 key components that the variables clustered into: absorbency and leakage (Component 1), price and value (Component 2), and skin care and style (Component 3).

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    Pampers Sol

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    The document displays the results of a principal component analysis of 10 variables related to preferences for feminine hygiene products. The analysis identified 3 key components that the variables clustered into: absorbency and leakage (Component 1), price and value (Component 2), and skin care and style (Component 3).

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views2 pages

    Pampers Sol

    Uploaded by

    Aniket Pallav
    The document displays the results of a principal component analysis of 10 variables related to preferences for feminine hygiene products. The analysis identified 3 key components that the variables clustered into: absorbency and leakage (Component 1), price and value (Component 2), and skin care and style (Component 3).

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Rotated Component Matrixa

    Component
    1

    PREFERE
    N
    COUNT

    .531

    .479

    .521

    .222

    .864

    .264

    PRICE

    .188

    .888

    .249

    VALUE

    .178

    .858

    .107

    SKIN
    CARE
    STYLE

    .234

    .259

    .905

    .224

    .209

    .911

    ABSORBE
    N
    LEAKAGE

    .848

    .230

    .272

    .876

    .181

    .271

    COMFORT

    .860

    .175

    .162

    TAPING

    .764

    .142

    .076

    Extraction Method: Principal Component Analysis.


    Rotation
    Method:
    Varimax
    with Kaiser
    a.
    Rotation
    converged
    in 5 iterations.

    0.782917292332763
    0.865867346639764
    0.885674211219242
    0.779750501055503
    0.940567685375456
    0.923453361766929
    0.845544828307084
    0.873483088725787
    0.795576407423270
    0.609786248804383

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