6 STEPS to MAXIMIZING

YOUR BUSINESS GROWTH

STEP 3
MARKET & CUSTOMER
EVALUATION
P R E S E N T S
STEP 3: MARKET & CUSTOMER EVALUATION
01
Ideal Client Profile #1:
- What problems are they experiencing that your product or
service can solve?
- What is their personal life like? Kids, marriage, careers, interests?
- Where else online are they turning for answers?
- How are they currently solving these problems?
You can have more than one client profile, but build them out independently so that you get the full scope
of their traits and personality.
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
Ideal Client Profile #2:
- What problems are they experiencing that your product or
service can solve?
- What is their personal life like? Kids, marriage, careers, interests?
- Where else online are they turning for answers?
- How are they currently solving these problems?
02
STEP 3: MARKET & CUSTOMER EVALUATION
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
Ideal Client Profile #3:
- What problems are they experiencing that your product or
service can solve?
- What is their personal life like? Kids, marriage, careers, interests?
- Where else online are they turning for answers?
- How are they currently solving these problems?
03
STEP 3: MARKET & CUSTOMER EVALUATION
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
1. Why do people buy from you?
Survey your current customers and ask...
- Why did they buy?
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- How did they hear about you?
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- What did they like about your product or service?
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- What else would they like you to o!er?
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2. List your target competitors. What is it about these competitors
that people like?
- Competitor #1
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04
STEP 3: MARKET & CUSTOMER EVALUATION
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
05
- Competitor #2
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- Competitor #3
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- Competitor #4
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- Competitor #5
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3. What NEW products or services does your market want?
STEP 3: MARKET & CUSTOMER EVALUATION
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH
06
ACTION STEP
Create a survey from the following questions
posed above (regarding why people buy from you) and send it out
to your list in order to serve them better.
STEP 3: MARKET & CUSTOMER EVALUATION
6 STEPS to MAXIMIZING YOUR BUSINESS GROWTH