Running head: CULTURAL COMMUNICATION AND CREATIVITY 1
Cultural Communication and Creativity
LDR 630 Alex Bondar 560892 August, 7 th , 2014
CULTURAL COMMUNICATION AND CREATIVITY 2 Cultural Communication and Creativity Organizational communication and learning organizations cannot occur unless the employees develop together with the organization. In order to understand how creativity and open communication can lead to problem solving, one must fist delve into the impediments or obstacles that stand in the way of creativity. According to Whetten and Cameron (2002), there are for major conceptual blocks that act as obstacles to employee growth within organizations. These blocks are constancy, commitment, compression, and complacency. The analytical model of thinking, which is the standard in most organizations, does little to help employees overcome these conceptual blocks. According to research by authors such as Whetten, it is necessary to allow employees to embrace and develop creative thinking methods. Creative thinking, allows for a deeper analysis of the problem, and allows the employees to break out of the box and address problems with ingenuity. Conceptual Blocks The first conceptual block as determined by Whetten and Cameron (2002) is Constancy. Constancy is defined by Whetten and Cameron (2002) as when an individual becomes wedded to one way of looking at a problem or to using one approach to define, describe, or solve it (p. 168). Two specific examples identified by Whetton and Cameron of how constancy can block out creative thinking are vertical thinking and a single-thinking language. Vertical thinking refers to defining a problem in a single way and then pursuing that definition without deviation until a solution is reached (Whetton and Cameron, 2002, p. 168). A single-thinking language, according to Whetton and Cameron (2002) refers to the theory that most people think in words-that is, they think about a problem and its solution in terms of verbal language (p. 169). However, Whetton and Cameron argue that there are other thought languages available, such as nonverbal or symbolic languages, sensory imagery, feelings and emotions, and visual imagery (2002, p. 169). The authors argue that CULTURAL COMMUNICATION AND CREATIVITY 3 more languages will allow for greater creative thinking when looking for a solution to a problem. The second conceptual block as determined by Whetton and Cameron (2002) is commitment. According to Whetton and Cameron (2002) commitment is when individuals become committed to a particular point of view, definition, or solution; it is likely that they will follow through on that commitment (p. 170). This can lead to perceptual stereotyping and ignoring commonalities when look for a solution to a problem. In the research done by Whetton and Cameron (2002) perceptual stereotyping is certain preconceptions formed on the basis of past experience determine how an individual defines a situation and this is bad because perceptual stereotyping helps organize problems on the basis of a limited amount of data (p. 171). In addition, according to Whetton and Cameron ignoring commonalities is a failure to identify similarities among seemingly disparate pieces of data (2002, p. 171). In other words, this is the ability to overanalyze and overcomplicate a given problem, making finding of the solution harder than it needs to be. The third conceptual block as determined by Whetton and Cameron (2002) is compression. Whetton and Cameron (2002) describe compression as looking too narrowly at a problem, screening out too much relevant data, and making assumptions that inhibit problem solution (p. 172). Two examples of compression provided by Whetton and Cameron are artificial constraints and separating figure from ground. According to Whetton and Cameron artificial constraints are boundaries that sometimes people place around problems, or constrain their approach to them, in such a way that the problems become impossible to solve (2002, p. 172). This can otherwise be stated as the inability to separate the important from the unimportant (Whetton and Cameron, 2002 p.173). Artificial constraints are blocks from within, and this needs to be overcome in creative thinking. Separating figure from ground is the ability to constrain problems sufficiently so that they CULTURAL COMMUNICATION AND CREATIVITY 4 can be solved (Whetton and Cameron, 2002, p. 174). It is the individuals responsibility to understand what the true problem is. The fourth conceptual block as determined by Whetton and Cameron (2002) is complacency. As defined by Whetton and Cameron (2002) complacency is when some conceptual blocks occur not because of poor thinking habits or inappropriate assumptions but because of fear, ignorance, insecurity, or just plain mental laziness (p. 175). Two specific examples of complacency provided by Whetton and Cameron in their research was noninquisitiveness and bias against thinking (2002, p. 175-176). Noninquisitiveness is the inability to solve problems due to unwillingness to ask questions, obtain information, or search for data (Whetton and Cameron, 2002, p. 175). This, for example, can be due to feeling emotions of insecurity according to Whetton and Cameron. Bias against thinking refers to an inclination to avoid doing cognitive work and this is partly a cultural bias as well as a personal one (Whetton and Cameron, 2002, p. 176). According to Whetton and Cameron this is a common conceptual block for western cultures, (2002, p. 176). Analytical Problem Solving The analytical problem solving model is the typical method that we encounter within organizations used to solve problems. According to Whetton and Cameron (2002) this leads to implementing a marginally acceptable or merely satisfactory solution instead of the optimal or ideal solution due to the tendency to select the first reasonable solution (p. 160). The analytical problem solving method can be broken down into four main parts: define the problem, generate alternative solutions, evaluate and select an alternative, and implement and follow up on the solution. However, the research done by Whetton and Cameron suggests that there are many constraints on the analytical problem solving model. Some of these constraints to the analytical problem solving model include that there is seldom consensus as to the definition of the problem, few of the possible alternatives are usually known, limited CULTURAL COMMUNICATION AND CREATIVITY 5 information about each alternative is usually available, and acceptance by others of the solution is not always forthcoming (Whetton and Cameron, 2002, p. 165). Creative Problem Solving Whetton and Cameron propose the creative problem solving model as the best way to overcome conceptual blocks and induce creative thinking when searching for a solution to a problem. They state in their research that creative problem solving is a skill that can be developed (Whetton and Cameron, 2002, p. 178). The creative problem solving method also consists of four stages that include: the preparation stage, the incubation stage, the illumination stage and the verification stage. According to Whetton and Cameron (2002), the primary difference between skill full creative problem solving and analytical problem solving is in how the first step is approached. Creative problem solves are more flexible and fluent in data gathering, problem definition, alternative generation, and examination of options (p. 178). This leads to higher mental activity which leads to the next stage of incubation. In the incubation stage the individual combines unrelated thoughts in pursuit of a solution (Whetton and Cameron, 2002, p. 178). The third stage, the illumination, occurs when an insight is recognized and a creative solution is articulated (Whetton and Cameron, 2002, p. 178). Finally, is the verification stage which compares the creative solution against some acceptable standard of comparison. According to Whetton and Cameron, all this allows for less constraint when coming up with a solution for a problem using the creative problem solving model. Promoting Communication based creativity The creative problem solving model can be used to induce creativity within organizations and make their communication more open. By applying the creative problem solving model leaders can make organizational communication more open and receptive of new ideas and creativity. The CPS model, according to Wheeler allows for brainstorming CULTURAL COMMUNICATION AND CREATIVITY 6 and creativity to form naturally which can allow idea generation to occur under any existing organizational culture. Leaders must allow for communication take place freely as this leads to the flow of new ideas and increased creativity within an organization. Finally the leader should ferment creative problem solving in the organization by allowing implementation of the solutions in order for the employees to feel empowered and be creative again in the future. Action Plan My personal action plan is to develop greater creative thinking powers in response to overcoming conceptual blocks that inhibit me from achieving the optimal solution to a problem. I plan to utilize the creative problem solving model in order to understand what conceptual blocks stand in my way of being creative. I believe, my greatest conceptual block is commitment to ignoring commonalities and stereotyping based on past experiences which are symptoms of the commitment block. The action that I will take to overcome this conceptual block will be to use advocacy and inquiry. Through inquiry I plan to question my past stereotypes and my own habits. Then through advocacy, I will make myself mental recommendations for overcoming the commitment block. This will mean that I will have to challenge some of my previous worldviews and change individual habits, in order to succeed. Personal Experiences An example of a personal experience that I had with creative problem solving was when I had to come up with a new document for the Office of International Studies, at Siena Heights University where I work as a graduate assistant. I was assigned with the duty to create and develop a new document for students going to study abroad that will allow for them to receive credits for their coursework taken at the foreign institution. Instead, of starting from scratch, I searched for examples of such documents from other universities. Finally, after found a few good examples, I was able to create a similar document for the CULTURAL COMMUNICATION AND CREATIVITY 7 Office of International Studies at Siena Heights University. If I would have not used creative thinking, I would have been stuck trying to build something from scratch making it harder for me to complete my task successfully. Conclusion The four conceptual blocks; constancy, commitment, compression and complacency identified by Whetton and Cameron are lucid obstacles to our creative thinking. The analytical problem solving model, does little to overcome these conceptual blocks due to its tendency to choose the first satisfactory solution to a problem that will take the shortest amount of time to implement. The problem with this is that little time is spent on analyzing the true problem and thinking about the optimal solution. In contrast, the creative problem solving model, takes time to gather data and brainstorm for the optimal solution to a given problem. It allows you to think of different ways and methods to solve a problem before you act on solving the problem at hand. In conclusion, the creative problem solving model allows for greater open communication to occur within organizations which leads to ingenuity and increased creativity when solving problems.
CULTURAL COMMUNICATION AND CREATIVITY 8 References Whetten, D. A, & Cameron, K. M. (2002). Ch.3: Solving problems analytically and creatively. Retrieved from http://vizedhtmlcontent.next.ecollege.com/CurrentCourse/Whetten_CH03.pdf Wheeler, R. (n.d.). The History of Creative Problem Solving. . Retrieved from http://russellawheeler.com/resources/learning_zone/cps_history/ http://vizedhtmlcontent.next.ecollege.com/CurrentCourse/Advocacy%20and%20Inquiry.pdf http://http-server.carleton.ca/~gkardos/88403/CREAT/Block4.html