Nathan Dixon, Amanda Mikula, Mary Nason, Bill Winowiecki, and Sara Young

Ferris State University

There is an urgent need for community-based
lifestyle interventions for Michigans rural children:

In Michigan, 18.2% of 10-17 year olds are considered overweight
compared to 15.3% nationally (Healthy Kids, 2007)

14.2% of Michigan adolescents are considered overweight while
11.9% are considered obese (CDC, 2009)

Obesity incidence has grown from 7% to 18% since 1980 (CDC, 2014)

Evidence demonstrates the incidence of overweight or obese
children is higher in rural than metropolitan areas (Ling et al., 2014)





Childhood obesity is a
national epidemic in
America with health
expenditures to reach
$14.3 billion/year
(Ling et al., 2014)





State-by-state childhood obesity rates for 10-17
year olds for 2003-2011 based on data from the
National Survey of Childrens Health (NCSL, 2012)









annpt.blogspot.com
Studies show that 70-80% of
overweight children become
obese adults (Healthy Kids, 2007)

By 2030, health care costs
associated with obesity will be
over $900 billion annually (Ling,
et al., 2014)
Michigan leaders recognize the importance of promoting healthy lifestyles of
our youth

Campaigns such as MOTION (Michigan Organizations to Impact Obesity and
Nutrition) and the Childhood Obesity Coalitions Healthy Kids; Healthy
Michigan are designed to address Michigan childhood obesity: they do not
specifically address rural communities

APCOM will partner with these broader programs to distinctively focus on
Michigan rural children to address their unique needs

APCOM exists to increase access to childhood obesity-related resources to
Michigan rural areas where children are harder to reach


MIssion:

APCOM exists to minimize prevalence of childhood obesity in
partnership with rural communities in Michigan. We strive to
improve the overall physical well-being of children and provide
them with resources and necessary tools to achieve a healthy
lifestyle

Philosophy: APCOM is a not-for-profit agency committed to building
healthier communities by decreasing childhood obesity rates and
related complications in rural Michigan. We will achieve this through:

Education We strive to families and communities about prevalence and health risks of
obesity to promote better health in the community

Prevention We pledge to teach and motivate children, families, and the community to
reduce risk factors that cause obesity

Referrals We will refer to colleagues and organizations as needed to empower children
and families to make healthy choices

Physical Activity Programs We will locate and refer to physical activity programs in
the rural communities to encourage children and families to engage in exercise for
better health


Ensure children of rural Michigan have information regarding
prevalence and health risks associated with childhood obesity and
promote better health through referrals and physical activity programs


Decrease prevalence of childhood obesity by 3% the national level
within 10 years through teaching & motivating families to reduce risk
factors of obesity
Assist parents in identifying and utilizing community resources related to
childhood obesity during 2014 through marketing: brochures in doctors offices
and community centers, newspaper articles, local schools, TV news and internet

Improve access to childhood obesity resources by 2016: assess needs through
use of parental surveys with a 10% improvement of current benchmark

Observe decreases in childhood obesity rates in Michigan to beat the national
average by 2016 based on Michigan county statistics and research

80% of rural public school students will demonstrate knowledge of childhood
obesity prevention through written and verbal skills as well as identify available
community resources for prevention by 2019

Increase referrals to nutritionists and enrollment in physical activity programs
by 5% by 2019

President: Will manage APCOMs goals and strategies, attend and preside over
all committee meetings, oversee group budget and allocation of monies, keep
each committee on track to meet goals, responsible for accountability to
investment holders and partners, guide the values of the organization

Chief of Treasury: oversee management of monies and bank transactions,
monitor investments and funds from outside sources, utilize money management
skills and insight to increase short and long term portfolio values, evaluate
financial data, identify opportunities to increase investment and asset value,
report to committee the allocation of funds

Resource Manager: manage project resources, point of contact for booking
confirmation, conflict resolution, manage public relations and program
dissemination, recruit and maintain volunteer records, lead Resource and Data
Dissemination Surveillance committee and report directly to chief of treasury

Chief of Marketing: oversee marketing initiatives, manage marketing
communications, advertising, promotions, market research, customer service;
manage costs of implementing and managing marketing budget: prepare
marketing strategy, reports to the president

Policy and Advocacy Manager: development and leader of Policy and Advocacy
work group, manager of strategic policy priorities: ensure team remains updated
in practice development; development of empirically sound research base
focused on community need, reports to chief of marketing and president on
quarterly basis

Public Health Manager: coordinator of multidisciplinary work group and
programs that utilizes current and relevant evidence-based research to guide
program development, collaborate with team to develop educational programs
based on community need and assessments of rural communities, reports to
chief of marketing to obtain finances to fund projects, reports
recommendations to president in keeping with APCOMs goals

APCOMs budget proposal includes income revenue through corporate grants,
local, charitable and individual contributions, fundraising events, and
additional donations from healthcare organizations for a projected total of
$275,000

Expenses include rental of office space necessary for meetings; marketing
and outreach programming; office supplies and equipment; costs incurred for
professional development of staff; salaries/benefits which consume 70% of
revenue

Initially, a majority of APCOMs community efforts will be funneled through
the efforts of volunteers until APCOM realizes persistent yearly growth

The goal is to eventually employ full-time staff to optimize the needs of the
organization to promote childhood obesity education and outreach in rural
Michigan communities
Income Type Income Source % of Projected
Income
The Kresge Foundation
Meijer Foundation
Corporate Grants 60%
Kellogg
Nestle Pure Life
Blue Cross Blue Shield
DeVos Foundation
Local and Charitable
Foundations
20%
Donations from
Interested Individuals
Individual Contributions 5%
5k/10k Run/Walk
Rock-a-thon
Park Party
Fund Raising Events 5%
Donations from
Healthcare
Organizations : Detroit
Childrens Hospital
In Kind Support 10%
Total $275,000 100%
Corporate grants
60%
In
Kind
10%
Charitable
foundations
20%
5%
5%
Expense Type Expense Source % of Projected
Expenses
Salaries President of APCOM $45,000, Chief of Marketing
$30,000, Chief of Treasury $30,000, Policy and
Advocacy Manager $15,000, Public Health Manager
$15,000, Resource Manager $15,000
54%
Benefits Benefits: Medical, Dental, Life, and Vision, 2 Weeks
Paid Vacation Yearly, 403B with 2% Match: $40,000
15%
Office Space Rental $15,000 5.5%
Marketing and Outreach $15,000 5.5%
Supplies and Equipment $15,000 5.5%
Professional Development

$15,000 5.5%
Cash (miscellaneous/unforseen
expenditure)
$25,000 9%
Total $275,000 100%
Chief of Marketing:
We are seeking a chief of marketing for a non-profit advocacy program for the prevention of
childhood obesity in Michigan. This part-time position plans, directs, and coordinates market
research and planning of the organizations services in a specific market. Other responsibilities
include reducing costs, implementing and managing the marketing budget, and preparing an
overall marketing strategy. The chief of marketing develops and implements marketing
programs in support of market strategic needs and growth goals. This position may require full-
time employment with organizational growth. Benefits package included with a starting salary
of $30,000 per year.
Education & Experience:
Bachelors degree from four-year college or university required; Business or Marketing
degree preferred
Minimum 5 years marketing experience
Minimum 2 year experience managing a marketing staff
Experience developing marketing strategy and plans and executing those plans to support
growth goals
Hours: Variable, quarterly meetings are mandatory
Travel: May be required for meetings
Email resume or CV to APCOM@yahoo.com
APCOM is seeking a
part time Chief of
Marketing to lead
our marketing team!
Additional ways one
can help:

VOLUNTEER!

APCOM is seeking ambitious
and motivated volunteers in
rural communities to spread
the word about our
organization in the fight
against childhood obesity!

If interested please send
information to
APCOM@yahoo.com

The goal of APCOM to reduce rural Michigans childhood obesity rates
through education, prevention, referrals and physical activity programming
will rest on the collaborative efforts of funding, a dedicated, motivated
and qualified leadership team, volunteer participation, and community
willingness.

APCOM strives to meet these goals through maintenance of strict
budgeting, allocation of resources and utilization of various advertising and
media campaigns in order to reach our rural Michigan children and families
in order to promote healthier communities
Centers for Disease Control and Prevention (CDC). (2014). Retrieved from http://www.cdc.gov/healthyyouth/obesity/facts.htm
Centers for Disease Control and Prevention (CDC). (2009). The 2009 youth risk behavior survey. Retrieved from
http://www.cdc.gov/HealthyYouth/yrbs/index.htm
Chief marketing officer job description. (2014). Retrieved from http://www.americasjobexchange.com/chief-marketing-officer-job-description
Codjia, M. (n.d.). Treasury job description. Retrieved from http://www.ehow.com/about_6693113_treasury-job-description.html
Cohen, J.W., Kraak, V.I., Choumenkovitch, S.F., Hyatt, R.R., & Economos, C.D. (2014). The CHANGE study: A healthy lifestyles intervention
to improve rural childrens diet quality. Journal of the Academy of Nutrition & Dietetics, 114, 48-53. doi:10.1016/j.jand.2013.08.014
Education Portal. (2014). Public health manager description. Retrieved from http://education-
portal.com/articles/Public_Health_Manager_Job_Description_and_Requirements.html
Healthy Kids Healthy Michigan. (2007). Childhood obesity epidemic in Michigan. Retrieved from
http://www.healthykidshealthymichigan.com/childhood-obesity-facts-and-statistics.html
Ling, J., King, K.M., Speck, B.J., Kim, S., & Wu, D. (2014). Preliminary assessment of a school-based healthy lifestyle intervention among rural
elementary school children. Journal of School Health, 84, 247-255. doi:10.111/josh.12143
National Conference of State Legislatures. (2012). Childhood overweight and obesity trends. Retrieved from
http://www.ncsl.org/research/health/childhood-obesity-trends-state-rates.aspx#2011
President job description. (2014). Retrieved from http://www.americasjobexchange.com/president-job-description
Rainbow Project Belfast. (2014). Policy and advocacy manager. Retrieved from http://www.communityni.org/job/policy-and-advocacy-
manager#.U6i01pDD-UK