SISON, Klaudyn Macapagal March 5, 2013

2LM3
Evaluation On The Distribution Channel of
Mary Kay Cosmetics
Mary Kay uses a direct selling distribution channel. In which, they sell products or
services directly to custoers, away !ro a retail location. "hey uses so any ways to
connect and sell their products to consuers. Mary Kay connect to custoers one#on#
one, in groups, online selling, catalog or soeties by phone. $eing a direct seller
copany, Mary Kay is also %nown as an independent consultants, distributors or
representatives. "here are any advantages in direct selling distribution. &ne o! these is
that a person doesn't have to go to an o!!ice to wor%. (e)she can *ust stay at hoe and
earn oney. +lso, direct seller deterines their own hour. ,irect sellers are not
eployees o! the copany. "hey are independent contractors who ar%et and sell the
products or services o! a copany in return !or a coission on those sales.
"his %ind o! distribution channel that Mary Kay is practicing is a viable option !or
people o! all ages, genders and incoe levels. +s entioned earlier, they uses soe
catalogs to sell their products. "hrough these catalogs that they send to their consuer's
houses, they ade it easier !or the to pic% or choose what to purchase !ro their
products. -lus, through this they get to ar%et their product into a larger nuber o!
consuers.
.oparing it to a local brand, Mary Kay is li%e +von here in the -hilippines. $ut the
only di!!erence is that +von is way uch cheaper than Mary Kay. "hey also have the
catalogs and uses a person to persuade people to purchase their product through loo%ing
at the catalogs. /o long as the person who's trying to sell the product have an
entrepreneurial s%ills, li%es wor%ing with people and desires less structured wor%ing
environent.