SWOT Analysis

Strength
1. Honda is the sixth largest automobile manufacturer in the world selling cars
in over a 100 countries
2. Excellent branding, advertising and after sales servicing
3. Honda has over 180,000 employees globally
4. Production System that is refined over the years along with High and
powerful research and development R&D
5.High brand equity and brand loyalty amongst customers
6. Strong presence in motorsports like F1
7. Eco-friendly Honda Prius enhanced the brand image
Weakness
1. Cost structure of Honda is high as compare to other automobile
manufacturers
2.Caters to only the upper middle segment which limits the customer base
3.Honda has to recall a few of their models for corrective measures which
caused a lot of hue and cry
Opportunity
1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
Threats
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc