Nike BCG Matrix 2014

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NIKE BCG MATRIX 2014

Growth rate Relative market

share
Footwear
1.8% 1
Apparel
4% 0.7
Equipment
4% 1

MEDIUM 0

LOW (-20)
INDUSTRY
GROWTH RATE
RELATIVE MARKET SHARE IN THE INDUSTRY
HIGH 1.0 MEDIUM 0.50
LOW 0.0
HIGH +20

FOOTWAER
APPAREL
EQUIPMENT

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