3

rd
Semester BBM
INDUSTRY
REVIEW
PROJECT
Industry Review Guidelines
Students will be grouped, according to their Roll
Nos. (3 in a group)
Any industry with three companies to be chosen
by each group
Industry can be same for other groups, but the
companies must be different (to ensure that in the
whole batch of BBM 3
rd
semester, each student
gets an individual company )

Data Collection
Newspapers
Magazines
Internet
Journals

Weekly review of the same by the Academic Co-
ordinators and Class Co-ordinators.
All the students in a group are supposed to report
together for the above.
Assessment Parameters
Data collection
Punctuality
Co-ordination amongst the group members

After 3 meetings, the group is required to make the
comparative analysis
Rough Draft to be ready by 24
th
August 2013
Final Draft to be ready by 31
st
August 2013
Contents
Chapter I- Introduction to Industry
Chapter II-Company Profile
Chapter III-Research Methodology
Chapter IV- Comparative Analysis
Chapter V- Conclusion
Bibliography and References
Introduction to Industry
Evolution/History
Major Players and their market shares
Industry growth rate and turnover
Govt. Regulations/Policies


Company Profile
History/ Founders profile
Product profile
Client profile
Organization structure
Present market share
Future strategies
Financial Information
Achievements



Research Methodology
Objectives
Scope
Methodology of data collection
Limitations

Comparative Analysis
SWOT
(Strengths,Weaknesses,Opportunities,Thre
ats)
McKinseys 7S Model
(Structure,Style,Strategy,Staff,Skill,System
,Shared Values)

Evaluation Pattern
Presentation during Mentoring/CC/CA
hours-20 min for each group
Viva
Meeting the guide
Report