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Executive Summary

This report has two purposes. The first is to summarize consumer demographic and buying habits
along Semoran Boulevard from East Colonial Drive to the International Airport, Orlando, Florida (the
corridor). The second purpose is to provide recommendations for increasing the prosperity of the area.
This document can be used by entrepreneurs, commercial realtors, bankers, consultants and organizations
with a stake in the Semoran Corridor to establish new businesses, expand product lines, and develop
strategies to improve the areas prosperity.
The 2012 population was approximately 261,576 persons and 108,000 households within a 5-mile
radius of Curry Ford and Semoran Boulevard (the center point). This population is expected to increase
5% by 2017. The population is largely Hispanic (well over 50%) within a 1-mile radius of the center
point, decreasing to 36% at the five-mile radius. There is a strong white population that increases across
the 1, 3, and 5-mile circle. Median, 2012 household income is lower than the U.S. average at $35.270
within a one-mile radius, increasing to $43,299 at the five-mile radius, but still below the US average of
$50,157. A small majority of consumers tend to live in rented dwellings within 1-mile radius, with a
small majority owning homes at the 5-mile radius point. Consumers are heavily dependent on cars for
transportation. The area is a gateway to Orlando given the airport and the 528 and 408 highways
generating daily traffic counts of approximately 57,500 per day.
Dominant business categories are restaurants, medical services and professional services
(insurance, legal). Research described in a Tapestry Market Segmentation Report indicates dominant
consumer groups are Solo Acts (single individuals), Global Roots (recent immigrants with family abroad
and often, children and youth at home), Family Portrait (families with youth and children at home),
Traditional Living (hardworking, established consumers) and Upscale Avenue (well-off professionals)
groups. Solo Acts, Global Roots and Traditional Living groups are largely consistent across the 1, 3, and
5 mile analysis area, while Family and Upscale Avenue groups emerge toward the 3 and 5-mile radii. A
retail sales gap analysis indicates there is significant leakage within a 1-mile radius (shoppers do not
purchase items they need within the corridor). However, the gap analysis indicates that at the 3 and 5-
mile radius points, there may be unsatisfied demand in certain business categories such as shoes, office
supplies, building materials, lawn and garden equipment, and special food services like caterers.
Recommendations include:
a) events and experiences for single individuals who represent a large population along the corridor.
b) leveraging the corridors cultural diversity in promotional events, artwork and branding to attract
diverse visitors from out of the corridor who want cultural experiences
c) attracting businesses for affordable products and services that cater to families such as entertainment,
clothing, shoes, and toys.
d) increasing local spending by residents and organizations with a Buy Local program.
e) cooperation and strategic planning for the health industry, the second largest business segment
f) increasing local residents median household income
g) leveraging the La Costa Wetlands as a destination location for events and festivals to increase traffic to
the area.