Transcript of Morocco PEST Analysis

PEST Analysis: Morocco

POLITICAL
ECONOMIC
SOCIAL
TECHNOLOGICAL
An Introduction to Morocco
Economic Overview
GDP (2012): ~$96.7 billion
Unemployment (2012): ~9%
National Pact for Industrial Emergence
GDP Growth (2012): ~2.7%
Investment
International Trade
A Day in the Life
A Brief History
Population (2012): ~32.52 million
Morocco is slightly larger than California
Languages: Arabic and French
Top Three Reasons
Strong, stable economic fundamentals

Skilled and efficient human capital

Favorable business environment
Technology Infrastructure

Cyber Cafs
Free wifi
Rabat (capital)
Casablanca
Marreck

Internet Access
Morocco's Solar Project
The benfit:
Government subsidies for green energy
Expand through Lybia, Egypt, & Nigeria
IBM Expansion to Morocco
Corruption
Cultural Dimensions
Women's Rights
Hynd Bouhia
Gained the right to vote and run for office in 1963.
Director General of the Casablanca Stock Exchange

Souks
Festivals & Celebrations
Rose Festival
Medinas
What Kind of Government is Morocco?
Parliamentary Constitutional Monarchy
Current Dynasty:
Alaouite Kings of Morocco
Hassan II of Morocco
King Mohammed VI
Prime Minister Abdelilah Benkirane
Prime minister with European commission president Jose Manuel Barosso

EU is top trade partner, EU instated a free trade agreement to strengthen relations with North
African Nations.

Moroccan Parliament
Chamber of Representatives
Foreign Relations
Connection with European Union
Political Stability
Arab Spring: Tunisia
Arab Spring: Morocco
Moroccan Constitutional Referendum, 2011




Women in Morocco
Bargaining is a must.
North Africa's Regional Hub
2008: Casablanca
2012: Rabat
Justice & Development
Party
325 members
Chamber of Councilors
270 members
A Day in the Life...