Blue State Digital | Proprietary and Confidential

Supporting
Union Kitchen
in Ivy City

Recommendations & Next Steps
September 30, 2014
Johns Hopkins University | Proprietary and Confidential
For the next ten weeks, wed like
to work to support your
expansion into Ivy City with a
focus on community
engagement and
business training for members.
2
Supporting Union Kitchen in Ivy City
Johns Hopkins University | Proprietary and Confidential
Overview
Strategic
Recommendations
Supporting
Union Kitchen Members
Supporting Ivy City
Beyond 2014
Next Steps
3
Supporting Union Kitchen in Ivy City
Similar to our
last meeting, we
hope this will be
a discussion.
Johns Hopkins University | Proprietary and Confidential 4
Overview
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What issues does
Union Kitchen
face in expanding
to Ivy City?
Memberships business education
Limited staffing and resources
Political uncertainty (mayoral)
Business-community integration
1. Overview
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What issues is Ivy
City facing?
Very high unemployment
Education
Development
Business-community integration
1. Overview
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So where can we
add value to your
efforts in the next
ten weeks?
Business sustainability
Brand management
Tactical business-community integration
Proof of concept for scalability
1. Overview
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Strategic Approach
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2. Strategic Approach
A three-pronged
program that meets
your needs in the
short term, is
sustainable in the
long term, and
offers an opportunity
for continued
engagement.
Financial training for Union
Kitchen members
Community engagement strategy
and tactics
Recommendations for follow-on
projects with JHU Carey or other
partners
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Supporting Union
Kitchen Members
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3. Supporting Union Kitchen Members
Objectives
Cultivate a stronger, more engaged, and more
financial literate membership base.
Strategy
Provide comprehensive and consistent
training opportunities for Union Kitchen
members.
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3. Supporting Union Kitchen Members
Tactics
Organized curriculum
Monthly seminar series
Sourcing from members
Possible Topics
Financial literacy
Digital Marketing
Health Requirements
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Supporting Ivy City
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4. Supporting Ivy City
Objectives
Forge a meaningful and resilient bond
between Ivy City residents and Union Kitchen
Strategy
Get tangibly engaged in the community with
job opportunities, events, and trainings
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4. Supporting Ivy City
Tactics
Consistent, well-planned community
engagements that connect directly to the
apparent needs of the community.
Possible Topics
Job training
Building maintenance
Food preparation/UK grants
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Beyond 2014
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5. Beyond 2014
To encourage a
continued relationship
between CityLab and
Union Kitchen, we will
include a list of possible
follow-on projects (with
contacts, directions,
etc.) in our final
deliverable.
Continuation of Training: Train the Trainer;
additional courses/workshops; partnerships
with community colleges, Goodwill, and area
organizations already involved in employment
training
Transportation: Increase transportation
options for UK members and employees to/
from Ivy City
Storage: Offer secure storage options to
address a key barrier to employment faced by
homeless
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5. Beyond 2014 (continued)
To encourage a
continued relationship
between CityLab and
Union Kitchen, we will
include a list of possible
follow-on projects (with
contacts, directions,
etc.) in our final
deliverable.
Community Farm: Allows for training, side-by-
side engagement, youth engagement
Community Space in Kitchen: Set aside space
for members of community to establish
companies and gain experience in food
industry
Community Clean-Up/Beautification: Lead
neighborhood in projects related to
beautification, clean-up, murals
Community Involvement Expected of UK
Members: Could be incentive to gain access
to training or other resources
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Next Steps
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6. Next Steps
Lets talk.
How can we better structure our
thinking to make this happen?
What resources can you provide
to Union Kitchen in NOMA?
Can you make any connections
for us in Ivy City, whether with
other businesses or community
groups? An assessment is
essential at this point.
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Timeline.
Formal proposal/plan: 10/14
Program assessment: 11/7
Proposal execution: 11/8-12/7
Delivery of project: 12/9
6. Next Steps