Professional Documents
Culture Documents
Google
.
Google
(!)
.
.
.
.
" "
.
.
.
.
.
.Google
()SEO
()SEO
4
6
""
8
10
URL
14
16
18
20
21
22
robots.txt
rel=nofollow
SEO
Googlebot
Google
.
24
26
Google
28
30
.
.
:
/ :
www.example.com/ar :
:
: 250~
"" .Google AdWords
()SEO
. < >title < >head (.HTML (1
.
<>html
<>head
></title ><title
=<meta name=description content
> /
></head
( )1
.
(
Google Google
.)Google
.
(.)2
/
(.)3
( )2 [ ] .
( ).
( )3 [ ] . (
) .
.
<>head
.HTML .
HTML
.
.
.
()SEO
:
" " " "1
Google
.
:
. Google .
:
SEO
http://googlewebmastercentral.blogspot.com/2007/11/anatomy-of-search-result.html
Google
http://www.google.com/support/websearch/bin/answer.py?answer=35891
()SEO
""
Google
( .)1
.
Google
(
< .)>title < >title
< >head .HTML
><html
><head
></title ><title
"=<meta name="description" content
>" /
></head
( )1 .
Google .
"" Google
. Google
(
) .
Google
.
.
( )2 [ ] .
.
( .)2
.
( )3
( ) .
( )3 [ ] .
.
.
/ .
()ODP
(
).
. .
()SEO
:
" " " "
Google
( :site ) .
.
.
SEO
http://googlewebmastercentral.blogspot.com/2007/12/new-content-analysis-and-sitemap.html
http://www.google.com/support/webmasters/bin/answer.py?answer=35264
http://googlewebmastercentral.blogspot.com/2007/09/improve-snippets-with-meta-description.html
:site
http://www.brianwhite.org/2007/04/27/google-site-operator-an-ode-to-thee/
URL
URL
( )1 URL .
.
URL " "
. URL
.
( )2 .
URL ( )1 .
URL . URL
URL .
.
URL
. URL
(.)2
URL
URL Google
.
URL ( .)3
URL
. URL
"."http://www.example.com/ar/article/2012/
Google URL
URL
.
URL Google
. URL
URL .Google
( )3 [ ] . URL
.
( ) .
URL .
( )
/
.
301
( HTTP .)12 URL.
( .)6
. "".
()SEO
URL
!
URL
URL .
.
:
URL
""page1.html
""Football Stats-Football Stats-Football Stats.htm
.
URL.
:
""dir1/dir2/dir3/dir4/dir5/dir6/page.html/...
URL
URL (
)URL URL .
URL 301 URL
URL . URL " rel="canonical
.
SEO
:
"domain.com/page.htm" .""sub.domain.com/page.htm URL
- URL
URL
http://www.google.com/support/webmasters/bin/answer.py?answer=40349
URL Google
http://www.google.com/support/webmasters/bin/answer.py?answer=76329
301
http://www.google.com/support/webmasters/bin/answer.py?answer=93633
rel=canonical
http://www.google.com/support/webmasters/bin/answer.py?answer=139394
()
.
. Google
Google .
2008
""
.
( )
.
( >-
>- )
2009
2010
"
"
( .)1
( )
.
( )1 .
( 404 )
( HTTP .)12 .
10
XML Sitemap
. Google
URL
.Google
()SEO
:sitemap
(( )site map )
.
.
.
URL -
.
URL
.
http://www.example.com/ar/afc-news/2012/all-upcoming-matches.htm
http://www.example.com/ar/afc-news/2012/
.)2(
( 404 "
")
http://www.example.com/ar/afc-news/
( )2 .URL
URL
<>priority>0.8</priority
></url
><url
<>loc>http://www.example.com/ar/afc-news/</loc
></url
><url
<>loc>http://www.example.com/ar/afc-news/2010/</loc
></url
></url
><url
<>loc>http://www.example.com/ar/afc-news/2012/</loc
></url
></urlset
HTML .XML Sitemap HTML
XML Sitemap
.
https://www.google.com/webmasters/tools/
http://www.google.com/support/webmasters/bin/answer.py?answer=44231
Sitemap
http://code.google.com/p/googlesitemapgenerator/
Sitemap
http://www.google.com/support/webmasters/bin/answer.py?answer=156184
><url
<>loc>http://www.example.com/ar/afc-news/2011/</loc
SEO
( XML Sitemap )
Google Google .
Sitemap ( )
Google URL (
http://example.com/ar/
http://www.example.com/ar/ ) . Google
Sitemap
Sitemap . Sitemap
.Sitemap
></changefreq><changefreq
<>url
<>loc>http://www.example.com/ar/</loc
11
.
.
:
( 20)
.
.
:
Google
12
.
"" "" "".
HTTP
.
.
()SEO
HTML
XML Sitemap
( )
. XML Sitemap .
URL.
404 .
404 .
Google 404 404 .
Google URL " ".
Google
http://www.google.com/support/webmasters/bin/answer.py?answer=72746
404
http://www.google.com/support/webmasters/bin/answer.py?answer=93641
404
http://googlewebmastercentral.blogspot.com/2008/08/make-your-404-pages-more-useful.html
SEO
:
404 ( HTTP 404
)
" " " "404 404
404
404
:
HTML
HTML
13
)1(.
.
.
Google .
( )1 .
.
.
[ ]
[ ] .
(
) . Google AdWords
( .)2
Google
.
.
.
.
( )2 Google AdWords
.
14
Google AdWords
.
Google AdWords
/ .
()SEO
.
.
:
-
:
( )
-
.
:
" "
https://adwords.google.com/select/KeywordToolExternal
http://www.google.com/webmasters/edu/quickstartguide/sub1guide5.html
http://www.google.com/support/webmasters/bin/answer.py?answer=66359
http://www.google.com/support/webmasters/bin/answer.py?answer=66353
SEO
:
15
></a <"http://www.example.com/ar/afc-news/2012/">
<.>a href="..."></a
Google
.
.
.
Google
Googlebot
CSS
.
16
()SEO
:
"" "" " "
URL
-
.
.
:
CSS
SEO
Google .
17
""alt
. " "alt
. " "alt
(.)1
.
.
.
Google .
( )1
.
()
( .)example.com/ar/images/
.
-
PBMP . .
PEG JGIF NG
( )2
.
2006
18
ASCII
. .
()SEO
( )ASCII
.
Google
. .
:
"image1.jpg" "pic.gif" "1.jpg"
Google
http://images.google.com/
JPEG
http://ar.wikipedia.org/wiki/JPEG
GIF
http://ar.wikipedia.org/wiki/GIF
PNG
http://ar.wikipedia.org/wiki/Portable_Network_Graphics
BMP
http://ar.wikipedia.org/wiki/BMP_file_format
Sitemap
http://www.google.com/support/webmasters/bin/answer.py?answer=178636
sitemap Googlebot .
Sitemap XML .
SEO
sitemap
19
<>head/
<>body
><h1/ ><h1
></h2 - ><h2
<>p - 3-0
29
2014 .
( )3 ( 12 ) ( 90 ) .
2012
/ >/p<.
( )1 < >h1
<.>h2
.
:
.
.
:
HTTP
(HTTP)
.
<>em
HTML . .
<>strong
HTML . .
20
(*) .
.htaccess
.
.
.
robots.txt
" "robots.txt
( .)1 " "robots.txt
(.)2
.
Google obots.txt r
.
robots.txt
. robots.txt
* :
Disallow: /images/
Disallow: /search
( )1 ( *)
/images/ URL .search/
robots.txt
()SEO
( )2 .robots.txt
robots.txt.
" "NOINDEX .htaccess
Google
. Google
URL .
robots.txt .
URL ( URL ) URL
( ) .
Robots Exclusion Standard .robots.txt
robots.txt URL .
.htaccess .
:
URL
robots.txt
http://googlewebmastercentral.blogspot.com/2008/03/speaking-language-of-robots.html
robots.txt
http://www.google.com/support/webmasters/bin/answer.py?answer=156449
URL
http://googlewebmastercentral.blogspot.com/2008/01/remove-your-content-from-google.html
SEO
21
"rel="nofollow
""nofollow
( )2
.
" "nofollow
.
shout-boards .
( )
nofollow
Google .
CAPTCHA (.)3
.
.
22
CAPTCHA
.
()SEO
> /
><meta name=robots content=nofollow /
></head
( )4 .
" "nofollow
< >head HTML ( .)4
.
<".>meta name="robots" content="nofollow
http://www.google.com/support/webmasters/bin/answer.py?answer=81749
http://googlewebmastercentral.blogspot.com/2007/03/using-robots-meta-tag.html
SEO
nofollow
.
.
. nofollow .
></title ><title
=<meta name=description content
" "nofollow
<>html
<>head
23
SEO
Google
Google.
.
.
.
.
:
Google
Google :site
:
( )1 [ ]2014
( Google) ( ) .
"".
.1 Googlebot
Googlebot .
. Sitemap
Google .
Sitemap Google
Sitemap.
Google
.
Sitemap
Sitemap XML URL .
URL
.Google
.
24
XHTML Mobile
XHTML HTML XML
.
HTML
HTML
PHS( PDA ).
()SEO
SetEnvIf User-Agent "Symbian OS" allow_ua
SetEnvIf User-Agent "Windows Phone" allow_ua
Order deny,allow
deny from all
allow from env=allow_ua
( )2 .
"."Googlebot-Mobile
Google
http://www.google.com/m/
:site
http://www.google.com/support/webmasters/bin/answer.py?answer=35256
Sitemap
http://www.google.com/support/webmasters/bin/topic.py?topic=8493
Google
http://www.google.com/support/webmasters/bin/answer.py?answer=156184
Googlebot
http://googlewebmastercentral.blogspot.com/2006/09/how-to-verify-googlebot.html
http://www.google.com/support/webmasters/bin/answer.py?answer=72462
SEO
Googlebot-Mobile URL
URL .
(
) . "DTD
( )" . DTD URL
XHTML Mobile HTML ( .)3
.
.
Google
URL
.2 Googlebot
Googlebot .
" "Googlebot-Mobile .
""Googlebot-Mobile
( .)2 Google
"( "Googlebot-Mobile ) .
" ."Googlebot-Mobile
Googlebot.
25
SEO
. :
( )Googlebot-Mobile
URL .
Google URL
.
URL/
( .)1
URL
.
.
URL
Googlebot
. Google
.
-
.
( )1
URL .
URL
.
26
()SEO
Googlebot-Mobile
( )2 .
Googlebot .Googlebot-mobile
Google
http://www.google.com/m/
http://www.google.com/support/webmasters/bin/answer.py?answer=66355
( )
" "
( Googlebot
) . (
" ") Googlebot
( " ") .
Googlebot
.Googlebot-Mobile
Googlebot
SEO
.
Googlebot
. (
)
.
URL
.
URL ( ) /
. URL
(.)2
27
" : "
Google
.
( .)1
.
.
RSS .
.
URL .
.
( )1 .
Google
Google .
.
( )2 Google Google
.
RSS
28
()SEO
.
. .
Google
http://www.google.com/local/add/
http://www.google.com/support/webmasters/bin/answer.py?answer=92319
SEO
29
Googlebot
Google
. Google
Google
Google .
Googlebot
sitemap XML
robots.txt
URL Googlebot
.
:
Googlebot
Google
. Google Analytics
. :
(
).
30
Google Google
. Google Analytics
( Google "Google Trifecta")
.
()SEO
http://googlewebmastercentral.blogspot.com?hl=ar/
Google .
http://www.google.ae/support/webmasters?hl=ar/
.
https://www.google.com/webmasters/tools/
Google .
http://www.google.com/websiteoptimizer/
.
http://www.google.com/support/webmasters/bin/answer.
py?answer=35291
.
http://www.google.com/support/forum/p/Webmasters/
.
Google Analytics
http://www.google.com/analytics/
.
Google Trifecta
http://www.youtube.com/watch?v=9yKjrdcC8wA
SEO
http://www.google.com/webmasters/guidelines.html
Google .
31
( )SEO
.Google
Google
http://www.google.ae/webmasters?hl=ar/