Presentation on:

Marketing in Modern Context

Presented By:
Akanksha goswami
STUDENT OF BHILAI BUSINESS SCHOOL BHILAI
CHATTISGHARH
Modern Marketing Context
In 1950s the marketing concept emerged. The
marketing concept is aimed at orienting a firm
completely towards its customers. Every
department from production to finance to
human resource should be customer focus.
Traditional marketing concept
Focus
Means
Objective
Modern marketing concept
Focus
Means Objective
Modern Marketing 4 Ps
Product
Price
Promotions
Place




Place
Direct Distribution Indirect Distribution
Conclusion
As per the new concept of Marketing, its not
about only selling the products to the
customers. In present scenario, marketing is
all about to satisfied the customer and
providing the excellent services to establish
brand image in consumers mind.
THANK YOU
ANY QUESTIONS YOU CONTACT
AT anurag.gcool@gmail.com