Professional Documents
Culture Documents
Unit: Floriculture
Problem Area: Floral Design
Lesson: Managing the Flower Shop
Student Learning Objectives. Instruction in this lesson should result in students
achieving the following objectives:
1
Describe the qualifications to be a florist.
2
Describe the various types of floral shops.
3
Explain the basics about good location and starting a floral shop.
4
Analyze the importance of marketing, promotion, and sales.
5
Describe effective packaging and delivery.
6
Explain the major areas of an effective floral shop floor plan.
List of Resources. The following resources may be useful in teaching this lesson:
E-unit 030068: Managing the Floral Shop. Danville, IL: CAERT, Inc.
www.mycaert.com
Lesson: Managing the Flower Shop
Page 1 u www.MYcaert.com
Copyright by CAERT, Inc. | Reproduction by subscription only. | L030068
List of Equipment, Tools, Supplies, and Facilities
Writing surface
Overhead projector