2014 MEDI A KI T

2014 MEDI A KI T
ENGAGE
with
more
than FIFTEEN
THOUSAND
afuent weightlifters
NATIONWIDE.
OLIFT MAGAZINE / 2725 KRISHIRE DRIVE / CHARLESTON, IL 61920 / 217.721.2629 / THEOLIFTMAG.COM
OLift magazine is for all groups, but is especially aimed at an afuent,
well-educated audience of leaders in the 20 to 49 age group. It is interesting
that our survey showed that some 78% of weightlifters ft this group. Further,
this elitist group, which is of greatest interest to advertisers, consider themselves
as strictly Olympic Weightlifters. CrossFit Athletes, a more upscale group, use
weightlifting as a supplement to the sport of ftness. This diference of the
upscale group that is growing exponentially means more readers in the future.
registered weightlifters,
coaches, and afliates
16,000+
Readers are
women men
Total Readership
34% 66%
12,050
2014 MEDI A KI T
CIRCULATION TOTAL
READERSHIP
OUR SUBSCRIBERS ARE WELL EDUCATED
29.3.......................................................................Median Age
82%.....................................................................College Grad
51%...................................................Graduate School Grad
OUR SUBSCRIBERS ARE AFFLUENT
83%.......................................Managerial and Professional
86%.....................................................................Own a house
2.8....................................Average number of cars owned
DEMOGRAPHI CS
OLIFT MAGAZINE / 2725 KRISHIRE DRIVE / CHARLESTON, IL 61920 / 217.721.2629 / THEOLIFTMAG.COM
women men
34% 66%
The only print and
digital publication
specifcally for
Olympic weightlifting
in the US. Over
15,000 plus
weightlifters, coaches
and afliates.
A LONG SHELF LIFE:
Because of our high standard of quality,
readers tend to collect OLift Magazine to
display in their homes and businesses,
referencing them again and again.
AFFORDABILITY:
Our rates are among the most competitive
around. Because we keep our operating
costs to a minimum, we are able to pass
along the savings to you, our advertisers.
RESULTS:
OLift Magazines advertisers will proft from
branding businesses in the market. Read
our testimonials to discover what other
advertisers say about OLift Magazine.
A Specifc Market:
With our large
distribution area,
your advertisements
will reach thousands
of registered
weightlifters and
CrossFit athletes
across the Unite
States.
READERS LOCATED:
United States - 89%
Great Britain, Netherlands,
Canada, Astralia - 11%
DID YOU KNOW?
OLift Magazine is the only print
and digital magazine that is
specifcally geared toward Olypic
weightlifng and the United
States?
2014 MEDI A KI T
CI RCULATI ON
OLIFT MAGAZINE / 2725 KRISHIRE DRIVE / CHARLESTON, IL 61920 / 217.721.2629 / THEOLIFTMAG.COM
CONSISTENCY: In quality of design and in sophistication, OLift Magazine consistently
ranks superior to other local publications. Many frst-time readers are shocked, but
always more than pleasantly surprised, to discover OLift Magazine is completely free,
with our compliments.
STRATEGIC DISTRIBUTION: OLift Magazine is strategically placed and monitored in
high trafc areas such as CrossFit Gyms, commercial gyms, chiropractic ofces, and at
national Olympic weightlifting and CrossFit events. This is our way of insuring that all
copies of the OLift Magazine are picked up by consumers. This means your ad will be
seen.
INTERESTING EDITORIAL: OLift Magazine is renowned for interesting articles, credible
writers and brilliant photography. This keeps our readers coming back for more and, as
you know, loyal readership keeps your advertising in the forefront.
AVAILABILITY: Readers dont have to purchase OLift Magazine. Pick up print and
digital copies of OLift Magazine at our website at www.theoliftmag.com and we ship to
anywhere inside the contenitial United States.
HUGE FOLLOWING: OLift Magazine is an extremely well read and well received publi-
cation that fies of the shelves at our distribution points. Readers anticipate the arrival
of each issue, thus creating a draw that keeps consumers expectations high for OLift
Magazine.
AUDIENCE: OLift magazine is for all groups, but is especially aimed at an afuent
audience. These well-educated audience of leaders in the 20 to 49 age group have an
average income of over $75,000, you know your advertising is getting into the hands of
people with purchasing power.
2014 MEDI A KI T
MAR/APR JUNE/JULY SEPT/OCT DEC/JAN
SPACE CLOSING
ADS DUE
ADS APPROVED
MAIL SUBSCRIBERS
ON NEWSSTANDS
SPACE CLOSING
ADS DUE
ADS APPROVED
MAIL SUBSCRIBERS
ON NEWSSTANDS
SPACE CLOSING
ADS DUE
ADS APPROVED
MAIL SUBSCRIBERS
ON NEWSSTANDS
SPACE CLOSING
ADS DUE
ADS APPROVED
MAIL SUBSCRIBERS
ON NEWSSTANDS
FEBRUARY 1
FEBRUARY 10
FEBRUARY 16
MARCH 1
MARCH 3
MAY 1
MAY 10
MAY 16
JUNE 1
JUNE 3
AUGUST 1
AUGUST 10
AUGUST 16
SEPTEMBER 1
SEPTEMBER 3
NOVEMBER 1
NOVEMBER 10
NOVEMBER 16
DECEMBER 1
DECEMBER 3
PRODUCTI ON SCHEDULE
OLIFT MAGAZINE / 2725 KRISHIRE DRIVE / CHARLESTON, IL 61920 / 217.721.2629 / THEOLIFTMAG.COM
2014 MEDI A KI T
ADVERTI SI NG SPECS
OLIFT MAGAZINE / 2725 KRISHIRE DRIVE / CHARLESTON, IL 61920 / 217.721.2629 / THEOLIFTMAG.COM
2 PAGE SPREAD 1 FULL PAGE
BLEED
TRIM SIZE
LIVE AREA
17.25 x 11.0
16.75 x 10.5
16.625 x 10.25
BLEED
TRIM SIZE
LIVE AREA
8.625 x 11.0
8.125 x 10.5
8.0 x 10.25
** ALL SPECIFICATIONS ARE IN INCHES
WEB BANNERS
BANNER INFO
Accepted banner extensions include the following:
Photoshop, InDesign, Illustrator, PDF,
EPS or TIFF, JPG, GIF or PNG
BANNER SIZING
Slim:
Square:
XLarge:
SOLID BLACK
C-60% M-40% Y-40% K-100%
OLIFT RED
C-0% M-100% Y-79% K-20%
FILE EXTENSIONS
Accepted extensions include the following: Photoshop, InDesign, Illustrator,
PDF, or EPS. Please avoid sending in JPEG formats. Files should be in CMYK
format with a minimum resolution of 300 dpi.
Only electronic camera-ready artwork is accepted for print. Please do not
send in any artwork that has been scanned. All necessary photos, logos
and fonts need to be packaged together if you are sending in a Photoshop,
Ilustrator, or InDesign fle format.
200 x 678
300 x 300
300 x 900
1/2 PAGE
BLEED
TRIM SIZE
LIVE AREA
11.0 x 4.3125
10.5 x 4.0625
10.25 x 4.0 1/2 PAGE
BLEED
TRIM SIZE
LIVE AREA
4.3125 x 11.0
4.0625 x 10.5
4.0 x 10.25
EXTRA VALUE
At OLift Magazine we know the
importance of stretching your
advertising dollars. Thats why
we ofer fabulous value added
programs to our loyal advertisers.
Choose a custom designed plan to
ft your exclusive advertising needs.
AD DESIGN
At OLift Magazine, we take
immense pride in our product
and we want your advertisement
to look great too! Through
photography and ad design
well help you create a dramatic
statement in your target market.
2014 MEDI A KI T
RATE CARD 2014
OLIFT MAGAZINE / 2725 KRISHIRE DRIVE / CHARLESTON, IL 61920 / 217.721.2629 / THEOLIFTMAG.COM
2 PAGE SPREAD 1 FULL PAGE
1/2 PAGE
1/2 PAGE
1x : $1,000
2x : $900
3x: $700
1x : $875
2x : $750
3x: $600
1x : $750
2x : $650
3x: $500
1x : $750
2x : $650
3x: $500
BACK COVER:
INSIDE FRONT COVER:
INSIDE BACK COVER:
1/2 PAGE:
1/4 PAGE:
HORIZONAL BANNER:
BLOCK AD:
COVER RATES
$100
$60
$1,300
$1,200
$1,100
MEET PROMOTION RATES
(NON-PROFIT CLUBS/TEAMS)
ONLINE RATES
(THEOLIFTMAG.COM)
$400/month
$250/month