Advertisements are considered unethical in the following

situations-:
o When it has degraded or underestimated the substitute
or rival's product.
o When it gives false or misleading information on the
value of the product.
o When it fails to give useful information on the possible
reaction or side effects of the product.
o When it is immoral.
Children and adolescents
as target groups
The childrens
market where
resistance to
advertising
is weakest is the
pioneer
for ad creep. Kids
are
among the most
sophisticated
observers of ads.