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Project presentation

 presented By-
 Satendra dixit

Pgdm -2nd sem
 Roll call -240
common Quality which these people posses that has
made them achieved milestone?
Now who is next…. Any guess…..

The Answer is :- Wo darte nahi the isiliye wo


jeetey kyunki …….
“Darr ke Aage Jeet Hai”
Variables under study-

1- Price
2- Consumption quantity

3-Taste

4- Packaging

5- Advertisement

6- Labeling

7- Availability

8- Promotional offer


Research Methodology

 RESEARCH DESIGN
 Descriptive

 SAMPLE DESIGN-
 Non probability sampling convenience
design

 SAMPLE SIZE-
 200

 DATA COLLECTION METHOD-


 Interrogation through questionnaire

 INSTRUMENT-
 Questionnaire


Research objective

 Identify the brand image of Mountain dew


 To Know the consumption level of Mountain dew


 To know the reason why consumer prefer Mountain


dew
Do you consume cold drink?
Yes b) no

Option Yes No
Male 120 8
Female 60 8
Total percentage 92% 8%
If no, what would you like to take?
a) Juice b) Lassi
d) Nibu pani d) other

Option juice Lassi Nibu pani Other Total


Male 4 4 0 0 8
Female 4 0 0 4 8
Total 4% 2% 0% 2% 8%
percentage
C-How frequently you purchase cold drink?

Option Daily Weekly Monthly Total


Male 40 84 0 124
Female 20 32 8 60
Total 33% 63% 4% 100%
percentage
D- From where do you purchase cold drink?

Option Convenien Departmen Kirana Other Total


Male ce store
36 tal store 20
32 store 36 124
Female 16 16 4 24 60
Total% 28 26 14 32 100
E- Do you know about mountain dew?

Option yes No
Male 128 0
Female 65 7
F- Do you purchase mountain dew?

Option Yes No Total


Male 56 64 120/124
Female 24 36 60/60
percentage 44% 56% 100%
G- If No , Which brand you Normally consume

Option limca Cocaco Thums Pepsi 7up Fanta Mirind sprite


Male 8 la
12 up
20 4 8 4 4a 20
Female 0 8 4 4 8 4 4 0
total 4% 10% 12% 4% 8% 4% 4% 10%
How often do you purchase mountain dew?

Option Daily Weekly Monthly Total


Male 8 52 0 60
Female 16 8 0 24
total 12 30 0 42
Price

price Always Many Often Not many Never


Up to 25 4 times
32 20 0times 4
25-35 4 8 0 8 4
35-above 0 4 4 4 0
Labeling

Labeling Always Many Often Not many Never


Up to 25 0 times
20 20 times
12 8
25-35 0 8 4 8 4
35-above 0 0 12 0 0
Availability

Availabilit Always Many Often Not many Never


y to 25
Up 4 times
44 8 8times 0
25-35 0 24 0 0 0
35-above 4 8 4 8 0
Promotional offer

promotiona Always Many Often Not many Never


loffer
Up to 25 0 times
32 16 times
12 0
25-35 0 24 0 0 0
35-above 0 8 0 4 0
Advertisement

Advertise Always Many Often Not many Never


ment
Up to 25 0 times
36 12 8times 8
25-35 0 20 0 4 0
35-above 0 0 4 8 0
Taste

Taste Always Many Often Not many Never


Up to 25 8 times
32 16 4times 0
25-35 8 4 8 4 0
35-above 0 4 4 4 0
What comes to your mind when you think about mountain
dew?
Conclusion

 As 96% respondents are know about Mountain dew means to


say brand positioning is very good.
 Less then 50% respondent purchase Mountain dew
 Main competetor of mountain dew are
 Thums up- 12% respondent
 Coca cola - 10%
 Sprite 10%
 30% respondent consume Mountain dew weekly
 Promotional scheme and advertisement are in reach of
customer
 The crazy ad created by Mountain dew has a good sign as 72%
 Response given in favor of crazy advertisement.


Recommendation

Advertisement is the best way in touch with the


customer so company need to constant practice on


advertisement, availability, promotional scheme
that is why a huge number of respondent take
consideration advertisement availability and
promotional scheme.