Project presentation

 presented By-
 Satendra dixit

Pgdm -2nd sem
 Roll call -240
common Quality which these people posses that has
made them achieved milestone?
Now who is next…. Any guess…..

The Answer is :- Wo darte nahi the isiliye wo

jeetey kyunki …….
“Darr ke Aage Jeet Hai”
Variables under study-

1- Price
2- Consumption quantity

3-Taste

4- Packaging

5- Advertisement

6- Labeling

7- Availability

8- Promotional offer

Research Methodology

 RESEARCH DESIGN
 Descriptive


 SAMPLE DESIGN-
 Non probability sampling convenience
design


 SAMPLE SIZE-
 200


 DATA COLLECTION METHOD-

 Interrogation through questionnaire


 INSTRUMENT-
 Questionnaire



Research objective

 Identify the brand image of Mountain dew



 To Know the consumption level of Mountain dew



 To know the reason why consumer prefer Mountain

dew
Do you consume cold drink?
Yes b) no

Option Yes No
Male 120 8
Female 60 8
Total percentage 92% 8%
 If no, what would you like to take?
a) Juice b) Lassi
d) Nibu pani d) other

Option juice Lassi Nibu pani Other Total

Male 4 4 0 0 8
Female 4 0 0 4 8
Total 4% 2% 0% 2% 8%
percentage
C-How frequently you purchase cold drink?

Option Daily Weekly Monthly Total

Male 40 84 0 124
Female 20 32 8 60
Total 33% 63% 4% 100%
percentage
D- From where do you purchase cold drink?

Option Convenien Departmen Kirana Other Total

Male ce store
36 tal store 20
32 store 36 124
Female 16 16 4 24 60
Total% 28 26 14 32 100
E- Do you know about mountain dew?

Option yes No
Male 128 0
Female 65 7
F- Do you purchase mountain dew?

Option Yes No Total

Male 56 64 120/124
Female 24 36 60/60
percentage 44% 56% 100%
G- If No , Which brand you Normally consume

Option limca Cocaco Thums Pepsi 7up Fanta Mirind sprite

Male 8 la
12 up
20 4 8 4 4a 20
Female 0 8 4 4 8 4 4 0
total 4% 10% 12% 4% 8% 4% 4% 10%
How often do you purchase mountain dew?

Option Daily Weekly Monthly Total

Male 8 52 0 60
Female 16 8 0 24
total 12 30 0 42
Price

price Always Many Often Not many Never

Up to 25 4 times
32 20 0times 4
25-35 4 8 0 8 4
35-above 0 4 4 4 0
Labeling

Labeling Always Many Often Not many Never

Up to 25 0 times
20 20 times
12 8
25-35 0 8 4 8 4
35-above 0 0 12 0 0
Availability

Availabilit Always Many Often Not many Never

y to 25
Up 4 times
44 8 8times 0
25-35 0 24 0 0 0
35-above 4 8 4 8 0
Promotional offer

promotiona Always Many Often Not many Never

loffer
Up to 25 0 times
32 16 times
12 0
25-35 0 24 0 0 0
35-above 0 8 0 4 0
Advertisement

Advertise Always Many Often Not many Never

ment
Up to 25 0 times
36 12 8times 8
25-35 0 20 0 4 0
35-above 0 0 4 8 0
Taste

Taste Always Many Often Not many Never

Up to 25 8 times
32 16 4times 0
25-35 8 4 8 4 0
35-above 0 4 4 4 0
What comes to your mind when you think about mountain
dew?
Conclusion

 As 96% respondents are know about Mountain dew means to

say brand positioning is very good.
 Less then 50% respondent purchase Mountain dew
 Main competetor of mountain dew are
 Thums up- 12% respondent
 Coca cola - 10%
 Sprite 10%
 30% respondent consume Mountain dew weekly
 Promotional scheme and advertisement are in reach of
customer
 The crazy ad created by Mountain dew has a good sign as 72%
 Response given in favor of crazy advertisement.



Recommendation

Advertisement is the best way in touch with the



customer so company need to constant practice on

advertisement, availability, promotional scheme
that is why a huge number of respondent take
consideration advertisement availability and
promotional scheme.
